At a Glance
- Tasks: Drive growth for Wills and Legal services through innovative marketing strategies.
- Company: Join Which?, the UK's consumer champion, dedicated to making life simpler and fairer.
- Benefits: Enjoy 28 days holiday, a fantastic pension scheme, and flexible hybrid working.
- Other info: Be part of an inclusive culture that values diversity and offers excellent career growth.
- Why this job: Shape the future of consumer support and help people make important life decisions.
- Qualifications: Proven multi-channel marketing experience and strong data analysis skills required.
The predicted salary is between 48000 - 54500 £ per year.
This role offers a competitive salary, hybrid working in London with Tuesdays in office, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this. Salary £48,000 - £54,500 per annum.
Are you ready to shape the future of consumer support and help people make better choices about important life decisions? Which? is the UK's consumer champion, and we're looking for an Acquisition Marketing Manager to guide our Wills, Legal and Lifestyle products. You'll be the vital link between our service teams, analysts and agencies, helping us grow our Wills and Legal services from a £2.5m business to £5m by 2030.
About the Role
You'll use data and insight to build multi-channel plans that attract new members and support meaningful growth. Working closely with colleagues across the organisation, you'll create strategies that connect with people when they need us most.
Key Responsibilities include:
- Creating and rolling out plans across paid and earned channels to achieve sales and revenue targets
- Working with teams to develop the Which? Wills and Legal services and support year-on-year member growth
- Using data to understand our members better and spot chances for future activity
- Building marketing content and improving online journeys to boost engagement and sales
- Managing and supporting two Marketing Executives to help them grow and succeed
About you
What background and skills would help you succeed in this role?
- Multi-channel marketing background with a proven ability to improve sales through paid media, including Paid Search, Paid Social and Programmatic campaigns
- Strong data skills and experience using GA4 to analyse performance and guide decisions
- Experience managing projects from start to finish and presenting insights to colleagues and senior teams
- Creative thinking combined with a data-informed approach to testing and improvement
Benefits
- 35 hour working week
- Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
- Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
- Annual Award (depending on employee and company performance)
- Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
- A discretionary death in service benefit provision equivalent to six times your annual salary
- Free access to Which? member content and free access to Which? money & legal helplines
- Free wills for all Which? employees, plus, partners of employees can make their will at cost price
- Discount site Pluxee which offers large discounts off everyday shopping and holidays
- Work from (almost) anywhere for 4 weeks of the year policy
- A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible.
About Which?
Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. We're proud to be ranked 3rd in the 'Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.
Marketing Manager (Acquisition ) in City of Westminster employer: Which?
Which? is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary, generous holiday allowance, and a robust pension scheme. With a hybrid working model and a strong commitment to inclusivity, employees are encouraged to collaborate and innovate within a supportive environment, making it an ideal place for those looking to make a meaningful impact in user research while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Acquisition ) in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Which? and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Which? are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Which? on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Which?. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager (Acquisition ) in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Which?. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Which?:Show us that you’ve done your homework! In your application, briefly mention what you admire about Which?’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Which?
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Which? will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Which?, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
