At a Glance
- Tasks: Lead marketing strategies to grow our Wills and Legal services.
- Company: Which? - the UK's trusted consumer champion.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to meaningful growth and innovation.
- Why this job: Make a real impact in a mission-driven organisation focused on consumer rights.
- Qualifications: Experience in acquisition marketing and data-driven decision making.
The predicted salary is between 40500 - 49500 £ per year.
Which? is the UK's consumer champion, and we're looking for an Acquisition Marketing Manager to guide our Wills, Legal and Lifestyle products.
You'll be the vital link between our service teams, analysts and agencies, helping us grow our Wills and Legal services from a £2.5m business to £5m by 2030.
You'll use data and insight to build multi-channel plans that attract new members and support meaningful growth.
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Acquisition Marketing Manager | Multi-Channel Growth employer: Which?
Which? is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary, generous holiday allowance, and a robust pension scheme. With a hybrid working model and a strong commitment to inclusivity, employees are encouraged to collaborate and innovate within a supportive environment, making it an ideal place for those looking to make a meaningful impact in user research while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Acquisition Marketing Manager | Multi-Channel Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Which? and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Which? are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Which? on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Which?. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Acquisition Marketing Manager | Multi-Channel Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Which?. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Which?:Show us that you’ve done your homework! In your application, briefly mention what you admire about Which?’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Which?
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Which? will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Which?, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
