At a Glance
- Tasks: Drive audience growth through innovative content and creator partnerships.
- Company: Join a fast-growing startup with a mission to reshape fashion.
- Benefits: Enjoy a four-day work week, unlimited holidays, and hybrid working.
- Other info: Be part of a dynamic team with opportunities for rapid career advancement.
- Why this job: Make a real impact by turning content into a growth engine.
- Qualifications: Proven experience in content-led growth and audience engagement.
The predicted salary is between 50000 - 60000 € per year.
About Whering
We’re a small, highly ambitious, autonomous team scaling fast - with nine million downloads, features across Vogue, The Drew Barrymore Show, BBC, Forbes and more, and a product with the potential to reshape how people think about getting dressed. You’ll be joining at a critical stage of growth, where the next challenge is not just making content, but turning content into a scalable growth engine. We operate a four-day week with unlimited holidays and hybrid working. You’ll work closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director to help Whering grow attention, audience, cultural relevance and installs.
This is a content-led growth role. You’ll be responsible for growing Whering’s reach, relevance and audience through content, creators and scalable distribution. You’ll partner closely with the Brand Director, who defines the brand. Your role is to make that brand travel - turning it into content, formats, creator systems and distribution loops that reach the right audiences at scale. This is a hands-on role, especially at the start. You’ll need to test, create, brief, iterate and learn quickly. But the goal is not simply to produce content. The goal is to build the engine that makes Whering show up more often, in more places, with more cultural relevance, and with measurable impact on growth.
What we’re looking for
- This is not a role for someone looking to learn content-led growth for the first time. We need someone who has strong, demonstrable experience driving reach, audience growth and distribution before - and can clearly show what they did, what worked, what didn’t, and what impact it had.
- Clear evidence of having driven reach, audience growth or content-led growth in a previous role, project, platform or creator/community programme.
- Experience growing a brand, platform, community, creator network, content channel or audience at scale.
- Strong understanding of how content drives top-of-funnel growth.
- Ability to create, brief or manage platform-native content across social channels.
- Experience working with creators, ambassadors, communities, partners or UGC in a growth-focused way.
- Strong judgement on what gets attention and what gets ignored.
- A scrappy, autonomous approach to getting results within budget.
- The ability to turn successful content into repeatable formats, systems or distribution loops.
- Comfort working in a fast-moving startup where you’ll need to test, learn and adapt quickly.
You’ll be successful if
Whering is being seen more often by the right audiences, our audience is growing, and we are building repeatable, efficient systems that turn content, creators and community into measurable growth.
Content & Community Lead in London employer: Whering
Whering is an exceptional employer that champions a dynamic and innovative work culture, offering a four-day week and unlimited holidays to promote work-life balance. As part of a small, ambitious team, you'll have the unique opportunity to collaborate closely with senior leadership while driving impactful content-led growth in a fast-paced startup environment. With a focus on employee autonomy and growth, Whering empowers you to make a significant mark on the brand's evolution and success.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Community Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous work and achievements. This is your chance to demonstrate how you've driven audience growth and content-led success.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to companies you admire, like Whering. Express your interest and share how you can contribute to their growth – it might just land you an interview!
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Understand their brand and think about how your experience aligns with their goals. Show them you’re not just a fit for the role, but for the team too!
We think you need these skills to ace Content & Community Lead in London
Some tips for your application 🫡
Show Your Experience:Make sure to highlight your previous successes in driving audience growth and content-led strategies. We want to see clear examples of what you did, how you did it, and the impact it had on your previous projects.
Be Authentic:Let your personality shine through in your application. We’re a small team looking for someone who can bring their unique voice and perspective to our brand. Don’t be afraid to show us what makes you tick!
Tailor Your Application:Customise your application to reflect our mission and values. Show us that you understand Whering’s goals and how your skills can help us grow. A generic application won’t cut it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Whering
✨Show Your Growth Mindset
Make sure to highlight your previous experiences where you successfully drove audience growth or content-led initiatives. Be ready to discuss specific examples, what strategies you implemented, and the measurable impact they had. This will demonstrate that you understand the importance of scalable growth.
✨Know the Brand Inside Out
Before the interview, dive deep into Whering's brand identity and values. Familiarise yourself with their content style and recent campaigns. This knowledge will help you articulate how you can contribute to making the brand travel and resonate with the right audiences.
✨Be Ready to Get Hands-On
Since this role is very hands-on, prepare to discuss how you approach testing and iterating on content. Share examples of how you've created or managed platform-native content across social channels, and be ready to brainstorm ideas on how to enhance Whering’s reach during the interview.
✨Demonstrate Your Scrappy Approach
Whering values a scrappy, autonomous mindset. Be prepared to share instances where you’ve worked within tight budgets or resources to achieve significant results. Highlight your ability to adapt quickly in fast-paced environments, as this will resonate well with their startup culture.
