At a Glance
- Tasks: Drive audience growth through innovative content and creator partnerships.
- Company: Fast-growing startup with a mission to reshape fashion.
- Benefits: Four-day work week, unlimited holidays, and hybrid working.
- Other info: Fast-paced environment with opportunities for creativity and autonomy.
- Why this job: Join a dynamic team and make a real impact on brand growth.
- Qualifications: Proven experience in content-led growth and audience engagement.
The predicted salary is between 50000 - 65000 £ per year.
We’re a small, highly ambitious, autonomous team scaling fast - with nine million downloads, features across Vogue, The Drew Barrymore Show, BBC, Forbes and more, and a product with the potential to reshape how people think about getting dressed. You’ll be joining at a critical stage of growth, where the next challenge is not just making content, but turning content into a scalable growth engine.
We operate a four-day week with unlimited holidays and hybrid working. You’ll work closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director to help Whering grow attention, audience, cultural relevance and installs.
This is a content-led growth role. You’ll be responsible for growing Whering’s reach, relevance and audience through content, creators and scalable distribution. You’ll partner closely with the Brand Director, who defines the brand. Your role is to make that brand travel - turning it into content, formats, creator systems and distribution loops that reach the right audiences at scale.
This is a hands-on role, especially at the start. You’ll need to test, create, brief, iterate and learn quickly. But the goal is not simply to produce content. The goal is to build the engine that makes Whering show up more often, in more places, with more cultural relevance, and with measurable impact on growth.
What we’re looking for:
- Clear evidence of having driven reach, audience growth or content-led growth in a previous role, project, platform or creator/community programme
- Experience growing a brand, platform, community, creator network, content channel or audience at scale
- Strong understanding of how content drives top-of-funnel growth
- Ability to create, brief or manage platform-native content across social channels
- Experience working with creators, ambassadors, communities, partners or UGC in a growth-focused way
- Strong judgement on what gets attention and what gets ignored
- A scrappy, autonomous approach to getting results within budget
- The ability to turn successful content into repeatable formats, systems or distribution loops
- Comfort working in a fast-moving startup where you’ll need to test, learn and adapt quickly
You’ll be successful if Whering is being seen more often by the right audiences, our audience is growing, and we are building repeatable, efficient systems that turn content, creators and community into measurable growth.
Content-Led Growth Architect employer: Whering
Whering is an exceptional employer that champions a dynamic and innovative work culture, offering a four-day week and unlimited holidays to promote work-life balance. As part of a small, ambitious team, you'll have the unique opportunity to collaborate closely with senior leadership while driving impactful content-led growth strategies in a fast-paced startup environment. With a focus on employee autonomy and growth, Whering empowers you to make a significant mark in reshaping the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content-Led Growth Architect
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous work and achievements. This is your chance to demonstrate how you've driven audience growth and content-led success.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at Whering, and express your interest in contributing to their growth. You never know what opportunities might arise!
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around content-led growth. And remember, we love a scrappy, autonomous approach!
We think you need these skills to ace Content-Led Growth Architect
Some tips for your application 🫡
Show Your Experience:Make sure to highlight your previous successes in driving audience growth and content-led strategies. We want to see clear examples of what you did, what worked, and how it impacted growth.
Be Authentic:Let your personality shine through in your application. We’re a small team, and we value authenticity. Share your unique approach to content and how you can make our brand travel.
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that align with the role. Show us why you’re the perfect fit for Whering!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team.
How to prepare for a job interview at Whering
✨Know Your Content-Led Growth
Make sure you can clearly articulate your previous experiences in driving audience growth and content-led strategies. Prepare specific examples of what worked, what didn’t, and the measurable impact you had. This will show that you’re not just familiar with the concepts but have successfully implemented them.
✨Showcase Your Creativity
Since this role is all about turning content into a scalable growth engine, come prepared with ideas on how to create engaging content formats and distribution loops. Think outside the box and be ready to discuss how you would make the Whering brand travel across different platforms.
✨Demonstrate Your Autonomy
Whering values a scrappy, autonomous approach, so be ready to share instances where you took initiative and drove results independently. Highlight your ability to test, learn, and adapt quickly in a fast-paced environment, as this will resonate well with the team.
✨Understand the Brand and Audience
Do your homework on Whering’s brand identity and target audience. Be prepared to discuss how you would align content strategies with the brand’s vision and cultural relevance. Showing that you understand their mission will set you apart from other candidates.
