At a Glance
- Tasks: Drive audience growth through innovative content and creator partnerships.
- Company: Join a fast-growing startup with a mission to reshape fashion.
- Benefits: Enjoy a four-day work week, unlimited holidays, and hybrid working.
- Other info: Be part of a dynamic team with opportunities for rapid career advancement.
- Why this job: Make a real impact by turning content into a growth engine.
- Qualifications: Proven experience in content-led growth and audience engagement.
The predicted salary is between 50000 - 60000 £ per year.
About Whering
We're a small, highly ambitious, autonomous team scaling fast - with nine million downloads, features across Vogue, The Drew Barrymore Show, BBC, Forbes and more, and a product with the potential to reshape how people think about getting dressed. You'll be joining at a critical stage of growth, where the next challenge is not just making content, but turning content into a scalable growth engine. We operate a four-day week with unlimited holidays and hybrid working. You'll work closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director to help Whering grow attention, audience, cultural relevance and installs.
The role
This is a content-led growth role. You'll be responsible for growing Whering's reach, relevance and audience through content, creators and scalable distribution. You'll partner closely with the Brand Director, who defines the brand. Your role is to make that brand travel - turning it into content, formats, creator systems and distribution loops that reach the right audiences at scale. This is a hands-on role, especially at the start. You'll need to test, create, brief, iterate and learn quickly. But the goal is not simply to produce content. The goal is to build the engine that makes Whering show up more often, in more places, with more cultural relevance, and with measurable impact on growth.
What we're looking for
- Clear evidence of having driven reach, audience growth or content-led growth in a previous role, project, platform or creator/community programme
- Experience growing a brand, platform, community, creator network, content channel or audience at scale
- Strong understanding of how content drives top-of-funnel growth
- Ability to create, brief or manage platform-native content across social channels
- Experience working with creators, ambassadors, communities, partners or UGC in a growth-focused way
- Strong judgement on what gets attention and what gets ignored
- A scrappy, autonomous approach to getting results within budget
- The ability to turn successful content into repeatable formats, systems or distribution loops
- Comfort working in a fast-moving startup where you'll need to test, learn and adapt quickly
You'll be successful if Whering is being seen more often by the right audiences, our audience is growing, and we are building repeatable, efficient systems that turn content, creators and community into measurable growth.
Content & Community Lead employer: Whering
Whering is an exceptional employer that champions a dynamic and innovative work culture, offering a four-day week and unlimited holidays to promote work-life balance. As part of a small, ambitious team, you'll have the unique opportunity to collaborate closely with senior leadership while driving impactful content-led growth in a fast-paced startup environment. With a focus on employee autonomy and growth, Whering empowers you to test, learn, and make a significant mark on the brand's journey.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Community Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and engage on social media. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your content-led growth experience. This will give us something tangible to discuss during interviews and set us apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We want to demonstrate our understanding of their brand and how we can contribute to their growth. Tailor our responses to show we're the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the team and ready to dive into the exciting challenges ahead.
We think you need these skills to ace Content & Community Lead
Some tips for your application 🫡
Show Your Experience:Make sure to highlight your previous successes in driving audience growth and content-led strategies. We want to see clear examples of what you did, what worked, and how it impacted the brand.
Be Authentic:Let your personality shine through in your application. We’re a small team looking for someone who can bring their unique voice and perspective to our content. Don’t be afraid to show us who you are!
Tailor Your Application:Customise your application to reflect our mission and values. Show us how your skills align with our goals at Whering, especially in terms of making content travel and engaging audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Whering
✨Showcase Your Experience
Make sure to come prepared with specific examples of how you've driven audience growth and content-led strategies in your previous roles. Highlight measurable impacts and be ready to discuss what worked, what didn’t, and the lessons learned.
✨Understand the Brand
Do your homework on Whering and its brand identity. Familiarise yourself with their content style and audience. This will help you articulate how you can enhance their reach and relevance through your own content strategies.
✨Be Ready to Get Hands-On
Since this role is very hands-on, be prepared to discuss how you approach testing and iterating on content. Share your thoughts on how you would create and manage platform-native content that resonates with audiences across social channels.
✨Demonstrate a Scrappy Mindset
Whering values an autonomous approach, so be ready to talk about times when you’ve had to work within tight budgets or limited resources. Show them how you’ve achieved results creatively and efficiently in fast-paced environments.
