At a Glance
- Tasks: Lead CRM initiatives, manage lifecycle marketing, and drive loyalty campaigns.
- Company: Wheely, a premium transport scale-up with a dynamic team.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the future of CRM.
- Other info: Collaborate with founders and work on high-profile campaigns.
- Why this job: Make a real impact in a fast-paced environment and grow into a leadership role.
- Qualifications: Experience in CRM and marketing, with a passion for customer engagement.
The predicted salary is between 60750 - 74250 £ per year.
Wheely, a premium transport scale-up, is hiring a CRM & Loyalty Lead to own our CRM from day one, overseeing lifecycle marketing, newsletters and loyalty campaigns across consumer and business segments, using Braze and other channels.
Reporting to the founders and executive team, you will collaborate with Partnerships and Product on campaigns tied to high-profile events, with opportunities for a Head of CRM within 12–18 months based on performance and impact.
CRM & Loyalty Lead — Growth, Personalization & Impact in London employer: Wheely
As a Product Manager at our innovative company, you will thrive in a dynamic work culture that values collaboration and creativity. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, all set in a vibrant location that fosters both personal and career development. Join us to make a meaningful impact on user-facing products while working alongside passionate professionals dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Lead — Growth, Personalization & Impact in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wheely and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wheely are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wheely on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wheely. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Lead — Growth, Personalization & Impact in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wheely. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wheely:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wheely’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wheely
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wheely will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wheely, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
