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For Companies At a Glance
- Tasks: Lead CRM strategy and execute innovative campaigns across multiple channels.
- Company: Wheely, a premium ride-hailing service redefining luxury transport.
- Benefits: Flexible hours, stock options, private medical insurance, and professional development subsidies.
- Why this job: Join a fast-growing scale-up and make a real impact on customer engagement.
- Qualifications: 5+ years in CRM management with expertise in marketing automation platforms.
- Other info: Office-based role in Hammersmith with a vibrant team culture.
The predicted salary is between 36000 - 60000 £ per year.
About Wheely
Wheely is a high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East. We combine technology with the art of five-star chauffeuring to deliver a consistently exceptional experience. As a profitable, fast-growing scale-up with $43M raised, we are expanding rapidly across EMEA and the US. We are adding exceptional talent to drive our next phase of growth.
As the CRM Lead / Head of CRM, you will take ownership of our CRM function from day one. You will oversee lifecycle marketing, newsletters and loyalty campaigns across both consumer and business segments, utilising multiple channels including email, push notifications, and in-app messaging. Reporting directly to the founders and executive team, you will collaborate with the Partnerships team on high-profile campaigns tied to prestigious events such as Royal Ascot and Henley Regatta. You will also work closely with the Product team on technical integrations to enhance user experiences.
Our core marketing stack features Braze as the primary platform for execution, alongside Metabase for data insights. This role offers a clear path to advancement, with the potential to grow into Head of CRM within 12-18 months based on performance and impact.
Responsibilities
- Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.
- Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimisation roadmap and documenting best practices.
- Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalisation, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
- Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.
Requirements
- 5+ years of hands-on experience in CRM campaign management.
- Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar.
- Proven expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis to inform optimisations.
- Strong data-driven mindset with the ability to independently pull and analyse segmentation, engagement, and performance metrics.
- Proficiency in basic HTML/CSS troubleshooting and templating languages for personalisation.
What we offer
- Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.
- Competitive salary and equity package
- Private Medical Insurance
- Dental Insurance
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Lunch allowance
- Cycle to work scheme
- Professional development subsidies
- Best-in-class equipment
This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice.
CRM & Loyalty Lead in London employer: Wheely
Contact Detail:
Wheely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Wheely. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM successes. When you get that interview, let them see what you can do!
✨Tip Number 3
Be ready to discuss data! Since this role is all about metrics and performance, brush up on your data analysis skills and be prepared to talk numbers during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Wheely team.
We think you need these skills to ace CRM & Loyalty Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Loyalty Lead role. Highlight your experience with CRM platforms like Braze and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our growth at Wheely. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Data Skills: Since this role requires a strong data-driven mindset, don’t forget to include examples of how you've used data to drive campaign success. We love seeing A/B testing results and how you've optimised strategies based on metrics.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Wheely
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Braze, as it’s a key part of the role. Brush up on your knowledge of customer engagement tactics and be ready to discuss how you've successfully implemented them in past roles.
✨Showcase Your Data Skills
Since this role requires a strong data-driven mindset, prepare to talk about your experience with A/B testing and performance metrics. Bring examples of how your analysis has led to successful campaign optimisations in previous positions.
✨Understand the Brand and Its Audience
Research Wheely’s brand values and target audience thoroughly. Be prepared to discuss how you can tailor CRM strategies to enhance customer loyalty and engagement, particularly for high-end clientele.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams, so think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you’ve driven projects forward by working with others.