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For Companies At a Glance
- Tasks: Lead CRM strategy and execute innovative campaigns across multiple channels.
- Company: Wheely, a premium ride-hailing service redefining luxury transport.
- Benefits: Competitive salary, equity, private medical insurance, and professional development subsidies.
- Why this job: Join a fast-growing scale-up and make a real impact on customer engagement.
- Qualifications: 5+ years in CRM management with expertise in marketing automation platforms.
- Other info: Flexible working hours in a vibrant office culture with growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Wheely
Wheely is a high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East. We combine technology with the art of five-star chauffeuring to deliver a consistently exceptional experience. As a profitable, fast-growing scale-up with $43M raised, we are expanding rapidly across EMEA and the US. We are adding exceptional talent to drive our next phase of growth.
As the CRM Lead / Head of CRM, you will take ownership of our CRM function from day one. You will oversee lifecycle marketing, newsletters and loyalty campaigns across both consumer and business segments, utilising multiple channels including email, push notifications, and in-app messaging.
Reporting directly to the founders and executive team, you will collaborate with the Partnerships team on high-profile campaigns tied to prestigious events such as Royal Ascot and Henley Regatta. You will also work closely with the Product team on technical integrations to enhance user experiences.
Our core marketing stack features Braze as the primary platform for execution, alongside Metabase for data insights. This role offers a clear path to advancement, with the potential to grow into Head of CRM within 12-18 months based on performance and impact.
Responsibilities
- Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.
- Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimization roadmap and documenting best practices.
- Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalization, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
- Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.
Requirements
- 5+ years of hands-on experience in CRM campaign management.
- Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar.
- Proven expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis to inform optimizations.
- Strong data-driven mindset with the ability to independently pull and analyze segmentation, engagement, and performance metrics.
- Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.
What we offer
- Competitive salary and equity package
- Private Medical Insurance
- Dental Insurance
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Lunch allowance
- Cycle to work scheme
- Professional development subsidies
- Best-in-class equipment
This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
All of your personal information will be collected stored and processed in accordance with Wheely's Candidate Privacy Notice.
Head of CRM employer: Wheely
Contact Detail:
Wheely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current employees at Wheely. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to meet potential employers or during interviews, make sure to showcase your CRM expertise. Bring examples of successful campaigns you've led, especially those involving automation and personalisation, to demonstrate your impact.
✨Tailor Your Approach
Every company is different, so tailor your pitch to Wheely’s unique culture and values. Highlight how your experience aligns with their focus on premium service and data-driven strategies. Show them you understand their mission!
✨Apply Through Our Website
Don’t forget to apply directly through Wheely’s website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of their team.
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us see your enthusiasm for CRM! Share specific examples of campaigns you've managed and how they made a difference. We love seeing candidates who are genuinely excited about the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Head of CRM position. Highlight your experience with platforms like Braze and any successful A/B testing you've done. This shows us you understand what we're looking for!
Be Data-Driven: We’re all about data at Wheely, so don’t shy away from showcasing your analytical skills. Include metrics and results from your previous roles to demonstrate how you’ve driven improvements in CRM strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Wheely
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Braze, as it’s a key part of the role. Brush up on your experience with customer engagement platforms and be ready to discuss specific campaigns you've managed.
✨Showcase Your Data Skills
Prepare to demonstrate your data-driven mindset. Be ready to talk about how you've used metrics to inform your decisions, including examples of A/B testing and how you’ve optimised campaigns based on performance data.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated cross-functionally. Highlight your experience in partnering with analytics, product, and design teams to drive successful campaigns.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare to discuss how you would handle specific challenges in CRM strategy or campaign execution, particularly in high-pressure situations like major events.
