At a Glance
- Tasks: Lead CRM strategy and execute innovative campaigns across multiple channels.
- Company: Wheely, a premium ride-hailing service redefining luxury transport.
- Benefits: Flexible hours, stock options, private medical insurance, and professional development subsidies.
- Other info: Office-based role in Hammersmith with a vibrant team culture.
- Why this job: Join a fast-growing scale-up and make a real impact on customer engagement.
- Qualifications: 5+ years in CRM management with expertise in marketing automation platforms.
The predicted salary is between 60000 - 80000 € per year.
About Wheely
Wheely is a high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East. We combine technology with the art of five-star chauffeuring to deliver a consistently exceptional experience. As a profitable, fast-growing scale-up with $43M raised, we're expanding rapidly across EMEA and the US. We're adding exceptional talent to drive our next phase of growth.
As the CRM & Loyalty Lead, you will take ownership of our CRM function from day one. You'll oversee lifecycle marketing, newsletters and loyalty campaigns across both consumer and business segments, utilizing multiple channels including email, push notifications, and in-app messaging. Reporting directly to the founders and executive team, you'll collaborate with the Partnerships team on high-profile campaigns tied to prestigious events such as Royal Ascot and Henley Regatta. You'll also work closely with the Product team on technical integrations to enhance user experiences. Our core marketing stack features Braze as the primary platform for execution, alongside Metabase for data insights. This role offers a clear path to advancement, with the potential to grow into Head of CRM within 12-18 months based on performance and impact.
Responsibilities
- Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.
- Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimization roadmap and documenting best practices.
- Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalization, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
- Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.
Requirements
- 5+ years of hands‑on experience in CRM campaign management.
- Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar.
- Proven expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis to inform optimizations.
- Strong data‑driven mindset with the ability to independently pull and analyze segmentation, engagement, & performance metrics.
- Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.
What we offer
- Competitive salary and equity package
- Private Medical Insurance
- Dental Insurance
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Lunch allowance
- Cycle to work scheme
- Professional development subsidies
- Best-in-class equipment
This is an office-based role located in Hammersmith. Wheely has an in‑person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
All of your personal information will be collected, stored and processed in accordance with Wheely’s Candidate Privacy Notice.
CRM & Loyalty Lead / Head of CRM employer: Wheely
Wheely is an exceptional employer that prioritises the growth and well-being of its employees, offering a dynamic work environment in Hammersmith. With flexible working hours, a competitive salary, and a comprehensive benefits package including stock options and professional development subsidies, Wheely fosters a culture of excellence and collaboration. As a rapidly expanding scale-up, employees have clear pathways for advancement, making it an ideal place for those seeking meaningful and rewarding careers in the premium transportation sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Lead / Head of CRM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Wheely. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM successes. This is your chance to shine and demonstrate how you can drive results.
✨Tip Number 3
Be ready for the interview! Research Wheely’s recent campaigns and think about how you can contribute. Tailor your answers to show you understand their brand and values.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the Wheely team.
We think you need these skills to ace CRM & Loyalty Lead / Head of CRM
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the CRM & Loyalty Lead role. Highlight your hands-on experience with CRM platforms like Braze and any successful campaigns you've led.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about CRM and how you can contribute to Wheely's growth. Mention specific achievements and how they relate to our goals in lifecycle marketing and customer engagement.
Showcase Your Data Skills:Since this role requires a strong data-driven mindset, be sure to include examples of how you've used data to drive campaign success. Talk about your experience with A/B testing and how it has informed your strategies.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Wheely
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Braze. Familiarise yourself with lifecycle marketing, A/B testing, and how to optimise campaigns. Being able to discuss specific examples of your past successes will show that you’re the right fit for the role.
✨Showcase Your Data Skills
Since this role requires a strong data-driven mindset, be prepared to talk about how you've used data to drive decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your CRM strategies. This will demonstrate your analytical capabilities.
✨Understand Wheely's Brand and Values
Research Wheely’s unique position in the market and their approach to premium transportation. Be ready to discuss how you can enhance their customer engagement and loyalty initiatives. Showing that you align with their values will make a great impression.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams like Product, Partnerships, and Analytics. Think of examples where you successfully collaborated across departments to achieve a common goal. Highlighting your teamwork skills will be key to showing you can thrive in Wheely's environment.
