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- Tasks: Drive marketing campaigns to boost customer engagement and retention.
- Company: Wheely is a unique ride-hailing platform prioritising user privacy and exceptional service.
- Benefits: Enjoy flexible hours, stock options, private medical insurance, and more perks.
- Why this job: Join a dynamic team focused on innovative marketing strategies and user experience.
- Qualifications: 1+ year in digital marketing with strong communication and analytical skills required.
- Other info: Office-based role in Hammersmith with a culture of collaboration and flexibility.
The predicted salary is between 28800 - 43200 £ per year.
Wheely is not a traditional ride-hailing company. We are building a platform with user privacy at its core while successfully scaling a five-star service to millions of rides across multiple cities.
As a Digital Marketing Specialist at Wheely, you will drive initiatives across the entire customer journey, from awareness to retention, helping Wheely grow in existing markets and successfully enter new ones.
What you will be doing
- Support growth strategy by launching acquisition, retention and engagement campaigns across internal (CRM-based email, push notification, in-app) and external (Google, LinkedIn, Meta and X) channels.
- Work directly with marketing managers, product managers, designers and copywriters to deliver compelling and focused on user experience messages.
- Use data-driven insights to refine audience targeting, messaging, and content strategy.
- Monitor and analyse key performance metrics.
Requirements
- At least 1 year of experience in digital marketing as Marketing or CRM specialist.
- Proven hands-on expertise in either CRM platforms or performance marketing instruments.
- Outstanding written communication, with a talent for crafting impactful customer-centric messaging and positioning statements.
- Highly analytical, with the ability to pull your own numbers and conduct your own analysis.
What we offer
Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.
- Competitive salary and equity package
- Private Medical Insurance
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Cycle to work scheme
- This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
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Digital Marketing Specialist employer: Wheely Ltd.
Contact Detail:
Wheely Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with Wheely's unique approach to ride-hailing and user privacy. Understanding their core values will help you align your responses during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Showcase your experience with CRM platforms and performance marketing tools by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you used data-driven insights to improve results.
✨Tip Number 3
Network with current or former employees of Wheely on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your application.
✨Tip Number 4
Prepare to discuss your analytical skills in detail. Be ready to explain how you've monitored and analysed key performance metrics in past roles, as this is crucial for the Digital Marketing Specialist position.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Marketing Specialist position at Wheely. Understand the key responsibilities and requirements, especially the focus on user experience and data-driven insights.
Tailor Your CV: Highlight your relevant experience in digital marketing, particularly any hands-on expertise with CRM platforms or performance marketing instruments. Use specific examples that demonstrate your ability to craft impactful messaging and analyse performance metrics.
Craft a Compelling Cover Letter: In your cover letter, express what excites you about the role and why you believe you would be a good fit for Wheely. Mention your experience with acquisition, retention, and engagement campaigns, and how you can contribute to their growth strategy.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Ensure that your communication is clear and professional, reflecting your outstanding written communication skills.
How to prepare for a job interview at Wheely Ltd.
✨Showcase Your Digital Marketing Experience
Be prepared to discuss your previous roles in digital marketing, especially any hands-on experience with CRM platforms or performance marketing tools. Highlight specific campaigns you've worked on and the results they achieved.
✨Demonstrate Analytical Skills
Since the role requires a highly analytical mindset, come ready to talk about how you've used data to inform your marketing strategies. Bring examples of key performance metrics you've monitored and how you've adjusted campaigns based on those insights.
✨Craft Customer-Centric Messaging
Wheely values impactful customer-centric messaging, so prepare to showcase your writing skills. Consider bringing samples of your work that demonstrate your ability to create compelling content tailored to different audiences.
✨Understand Wheely's Unique Position
Research Wheely's business model and its focus on user privacy and five-star service. Be ready to discuss how you can contribute to their growth strategy and what innovative ideas you might bring to the table for both acquisition and retention campaigns.