At a Glance
- Tasks: Lead CRM strategy and execute innovative campaigns across multiple channels.
- Company: Join Wheely, a fast-growing scale-up redefining premium transportation.
- Benefits: Flexible work hours, stock options, private health insurance, and relocation support.
- Other info: Dynamic office environment in West London with clear career progression.
- Why this job: Shape the future of luxury transport while collaborating on high-profile events.
- Qualifications: 5+ years in CRM management and expertise in marketing automation platforms.
The predicted salary is between 60000 - 80000 £ per year.
Wheely is redefining premium transportation across major cities in Europe, the US, and the Middle East. We blend cutting‑edge technology with the craft of five‑star chauffeuring to deliver an experience trusted by more than 100,000 active riders and 1,200 corporate accounts. We’re a profitable, fast‑growing scale‑up with $43M raised and over $100M in annual revenue. Having recently launched in New York City, we’re expanding rapidly across the US and EMEA. If you take pride in your craft and want to help shape the next chapter of our growth, we'd love to hear from you.
As the CRM & Loyalty Lead / Head of CRM, you will take ownership of our CRM function from day one. You'll oversee lifecycle marketing, newsletters and loyalty campaigns across both consumer and business segments, utilizing multiple channels including email, push notifications, and in‑app messaging. Reporting directly to the founders and executive team, you'll collaborate with the Partnerships team on high‑profile campaigns tied to prestigious events such as Royal Ascot and Henley Regatta. You'll also work closely with the Product team on technical integrations to enhance user experiences. Our core marketing stack features Braze as the primary platform for execution, alongside Metabase for data insights.
For someone who brings strong strategic capability and proven proficiency in Braze, you may be considered for a Head of CRM appointment from the outset. Otherwise, starting at Lead level, this role offers a clear progression path, with the potential to advance into a Head of CRM position within 12‑18 months, based on performance and impact.
Responsibilities- Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross‑functionally to plan and deliver campaigns across email, push, and in‑app channels.
- Drive continuous improvement of business and channel‑specific KPIs (conversions, churn, etc.), maintaining a clear optimization roadmap and documenting best practices.
- Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalization, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
- Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.
- 5+ years of hands‑on experience in CRM campaign management.
- Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar.
- Proven expertise in A/B and multivariate testing, including experiment design, execution, and post‑campaign analysis to inform optimizations.
- Strong data‑driven mindset with the ability to independently pull and analyze segmentation, engagement, and performance metrics.
- Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.
- Office‑based role in West London, four days a week with flexible start and finish times, plus one remote day of your choice.
- Employee stock options plan.
- Private medical and dental insurance.
- Life and critical illness cover.
- Monthly credit towards Wheely journeys.
- Cycle to Work scheme.
- Relocation support, including visa sponsorship and allowance.
Interested in building your career at Wheely? Get future opportunities sent straight to your email.
CRM & Loyalty Lead / Head of CRM employer: Wheely Ltd.
Wheely is an exceptional employer that champions innovation and employee growth within a dynamic work environment in West London. With a strong focus on collaboration and strategic impact, employees enjoy flexible working arrangements, comprehensive benefits including private medical insurance and stock options, and clear pathways for career advancement. Join us to be part of a fast-growing scale-up that values your expertise and offers the chance to shape the future of premium transportation.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Lead / Head of CRM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wheely Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wheely Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wheely Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wheely Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Lead / Head of CRM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wheely Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wheely Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wheely Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wheely Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wheely Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wheely Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
