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- Tasks: Lead CRM strategy and execute innovative campaigns across multiple channels.
- Company: Wheely, a high-end ride-hailing service redefining premium transportation.
- Benefits: Flexible hours, stock options, private medical insurance, and more perks.
- Why this job: Join a fast-growing scale-up and make a real impact in luxury transport.
- Qualifications: 5+ years in CRM management and experience with marketing automation platforms.
- Other info: Clear path to advancement with potential to become Head of CRM.
The predicted salary is between 36000 - 60000 £ per year.
Wheely is a high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East. We combine technology with the art of five-star chauffeuring to deliver a consistently exceptional experience. As a profitable, fast-growing scale-up with $43M raised, we are expanding rapidly across EMEA and the US. We are adding exceptional talent to drive our next phase of growth.
As the CRM Lead / Head of CRM, you will take ownership of our CRM function from day one. You will oversee lifecycle marketing, newsletters and loyalty campaigns across both consumer and business segments, utilising multiple channels including email, push notifications, and in-app messaging. Reporting directly to the founders and executive team, you will collaborate with the Partnerships team on high-profile campaigns tied to prestigious events such as Royal Ascot and Henley Regatta. You will also work closely with the Product team on technical integrations to enhance user experiences. Our core marketing stack features Braze as the primary platform for execution, alongside Metabase for data insights. This role offers a clear path to advancement, with the potential to grow into Head of CRM within 12-18 months based on performance and impact.
Responsibilities- Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.
- Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimisation roadmap and documenting best practices.
- Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalisation, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
- Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.
- 5+ years of hands-on experience in CRM campaign management.
- Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar.
- Proven expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis to inform optimisations.
- Strong data-driven mindset with the ability to independently pull and analyse segmentation, engagement, and performance metrics.
- Proficiency in basic HTML/CSS troubleshooting and templating languages for personalisation.
Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits:
- Competitive salary and equity package
- Private Medical Insurance
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Cycle to work scheme
This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
Interested in building your career at Wheely? Get future opportunities sent straight to your email.
CRM & Loyalty Lead employer: Wheely Ltd.
Contact Detail:
Wheely Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give you an edge during interviews and help us see how you can contribute to our growth at Wheely.
✨Tip Number 3
Prepare for the interview by researching Wheely and our unique approach to premium transportation. Understand our values and be ready to discuss how your experience aligns with our mission and the role of CRM Lead.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Wheely.
We think you need these skills to ace CRM & Loyalty Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Loyalty Lead role. Highlight your experience with CRM campaign management and any specific platforms like Braze. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our growth at Wheely. Be sure to mention any relevant campaigns you've led or innovative strategies you've implemented.
Showcase Your Data Skills: Since this role requires a strong data-driven mindset, don’t forget to showcase your analytical skills. Mention any experience you have with A/B testing and how you've used data to drive decisions in past roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Wheely Ltd.
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Braze. Familiarise yourself with its features and how it can enhance customer engagement. Be ready to discuss your past experiences with CRM platforms and how you've used them to drive results.
✨Showcase Your Data Skills
Since this role requires a strong data-driven mindset, prepare to talk about how you've pulled and analysed performance metrics in previous roles. Bring examples of A/B testing you've conducted and the insights gained from those experiments to demonstrate your analytical prowess.
✨Understand the Brand and Its Market
Research Wheely’s brand, values, and target audience. Understand their position in the high-end ride-hailing market and be prepared to discuss how you can contribute to their growth. Mention specific campaigns or events that resonate with you and how you would approach them.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams, so think about how you’ve successfully collaborated in the past. Prepare examples of how you’ve partnered with product, design, or analytics teams to deliver successful campaigns. Highlight your communication skills and adaptability.
