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For Companies At a Glance
- Tasks: Lead regional marketing strategies and drive brand awareness across APAC, LATAM, and EMEA.
- Company: Dynamic company in Maidenhead with a hybrid work culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact by shaping marketing strategies and driving product success globally.
- Qualifications: 3-6 years of marketing experience and strong communication skills.
- Other info: Collaborative environment with opportunities to engage with senior executives.
The predicted salary is between 36000 - 60000 £ per year.
I am recruiting for a Marketing Manager for a company located in Maidenhead. The role is hybrid – 3 days onsite – 2 days remote.
Job Purpose
The Senior Marketing Manager (Regional) is responsible for defining and executing regional go-to-market (GTM) strategies that align with product portfolio and business objectives. This role leads regional marketing execution outside of NAMER (specifically – APAC, LATAM, EMEA), driving brand awareness, product adoption, and revenue growth by translating product capabilities into compelling customer messaging and enabling sales teams with the tools, insights, and materials needed to succeed. The role combines strategic planning, customer and market insight, cross-functional collaboration, and hands-on execution to ensure successful regional market penetration and sustained growth.
Key Responsibilities
- Marketing Strategy & Execution: Own and execute regional marketing strategies aligned with global portfolio and corporate goals. Oversee specific regions, products, or services within the broader marketing strategy. Manage the development, delivery, and optimization of marketing initiatives to support awareness, adoption, and sales enablement. Drive successful product launches and regional market entry strategies.
- Go-to-Market & Sales Enablement: Define regional go-to-market plans in partnership with sales and product teams. Translate product features and benefits into clear, customer-focused messaging. Equip regional sales teams with positioning, tools, and insights to drive pipeline and close deals.
- Marketing Planning & Performance: Develop and maintain an operational regional marketing plan aligned to business priorities. Track, analyze, and report on marketing performance metrics and campaign effectiveness. Use insights from data and performance reviews to recommend and implement improvements.
- Market, Customer & Industry Insight: Contribute to customer, competitor, and market research to identify trends, segments, and growth opportunities. Analyze qualitative and quantitative data from multiple sources to inform strategy. Maintain a strong understanding of industry dynamics, technology trends, and regulatory environments.
- Stakeholder & Cross-Functional Leadership: Identify, engage, and manage stakeholders up to senior executive level. Partner closely with Sales, Product, Operations, and Global Marketing teams. Balance competing stakeholder needs while ensuring alignment with business objectives.
- Portfolio & Project Management: Plan and manage marketing projects and initiatives using appropriate project management methodologies. Ensure projects are delivered on time, within scope, and aligned with intended outcomes. Apply business acumen and entrepreneurial thinking to regional marketing investments.
Behavioral Competencies
This role is expected to demonstrate advanced proficiency in:
- Managing complexity and ambiguity
- Strategic planning and alignment
- Clear, multi-audience communication
- Driving results under pressure
- Cross-functional collaboration and partnership
- Business and market insight
- Accountability and performance ownership
- Process optimization and continuous improvement
- Stakeholder balancing and ethical judgment
- Self-awareness, courage, and constructive challenge
Required Skills & Capabilities
- Advanced marketing planning and execution
- Data collection, analysis, and insight generation
- Stakeholder expectation and relationship management
- Project strategy creation and alignment
- Customer and market analysis
- Strong verbal and written communication
- Reporting and performance review
- Business acumen and entrepreneurial mindset
- Proficiency with standard business and marketing software tools
Education
Bachelor’s degree or equivalent professional experience
Experience
3–6 years of professional marketing experience. Prior experience coordinating or influencing the work of others (managerial exposure preferred). Experience working cross-regionally or supporting global markets strongly preferred.
Marketing Manager in Thatcham employer: WHD
Contact Detail:
WHD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Thatcham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its market. Understand their products and how they position themselves. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the job description. Highlight your experience in marketing strategy, execution, and cross-functional collaboration to make a strong impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager in Thatcham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in regional marketing strategies and any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven brand awareness and product adoption in previous positions.
Showcase Your Data Skills: Since data analysis is key for this role, don’t forget to mention your experience with tracking and reporting on marketing performance metrics. We love seeing how you’ve used insights to drive improvements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at WHD
✨Know Your Market
Before the interview, dive deep into the specific markets you'll be working with, like APAC, LATAM, and EMEA. Understand the unique challenges and opportunities in these regions, and be ready to discuss how you can tailor marketing strategies to fit their needs.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed marketing strategies in the past. Highlight your ability to align these strategies with business objectives and how you’ve driven brand awareness and product adoption.
✨Communicate Clearly
Since this role involves translating complex product features into customer-friendly messaging, practice articulating your thoughts clearly and concisely. Use examples from your experience to demonstrate your communication skills, especially in cross-functional settings.
✨Be Data-Driven
Familiarise yourself with key performance metrics and be prepared to discuss how you've used data to inform your marketing decisions. Show that you can analyse campaign effectiveness and make recommendations for improvements based on insights.
