Group Client Director

About the Group

The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.

Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don’t conform to category norms. Since they can’t out-spend their competition, disruption is the safest move they can make.

The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.

Our clients share three common yet exciting challenges which define everything we do as an agency:

• Consumer – customer acquisition is key to their success
• Company – they are highly ambitious and built lean
• Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category

Department Purpose

Our Client Team provides strategic planning support and coordination across all media to guide clients along their growth journey. We are the ‘front of house’ team that represent the TSW business for all clients. We think harder and work smarter, connecting what matters most both within & beyond traditional media.

Always challenging ourselves to think “What’s Possible?” for the dynamic businesses we partner with.

We deliver best in class strategic recommendations and outstanding account management to facilitate our growth hungry clients to deliver and exceed their business goals, ensuring they always have the right resource at the right time from across the agency.

Role Overview

You’ll take overall ownership of the growth and development of a group of key clients as their senior agency partner and escalation point. You’ll be responsible for the quality of work, the income and the profitability your accounts, reporting to the board of directors. You’ll be a leader within and an ambassador for TSW for both the retention of existing clients and converting new business opportunities.

You will be pivotal in setting the agency agenda and surfacing key priorities and will be involved in leading key agency wide workstreams. You will be a guiding light; your attitude and energy will inspire and motivate your team. You’ll have a can-do attitude and an infectious ‘What’s Possible’ approach.

Location: London, Angel

What you\’ll be doing:

• As the senior contact on your group of clients’ business, you\’ll be recognised by all as the ultimate escalation point and decision maker on account direction
• Overall owner of client satisfaction and commercial performance for your group of accounts, responsible for combined internal reporting and forecasting
• Living up to our reputation of consistently meeting and exceeding client expectations to grow their business through The Specialist Works
• Understanding the Client’s business dynamics so we can deliver highly relevant responses to briefs and engage with clients at a level outside of media delivery i.e. wider marketing and business goals – making TSW a partner rather than a service supplier
• Take a channel neutral approach – using robust evidence to recommend the most effective channels across the full range of ATL and digital touchpoints
• Overseeing planning output to deliver the highest quality responses and empowering teams to work to deliver best in class media planning and execution
• Working with Client Directors to anticipate and resolve client challenges and identifying opportunities and threats
• Establishing best practice through the planning process and the wider agency
• Providing guidance to your team, the wider client team and specialists with ongoing feedback to constantly improve our collective offering
• Lead new business pitch teams when required
• A champion of the TSW planning approach to the wider WPG agency, and a leader in the implementation and development of other WPG wide tools
• Working with specialist and WPG heads to develop and improve the Group offering, to retain clients, win new ones, maintain a USP within the industry, and grow our business

Key Deliverables: What will this role deliver in 6, 9, 12 months?

• Improved client satisfaction scores within 12 months for client group
• Client GP/Billing growth and delivery against client business goals across client group
• A deeper and stronger relationship with clients and a genuine understanding of their business/business needs and communications challenges whilst sharing all insights with the team
• Constantly show clients new opportunities with their best interest at heart. You’ll increase client GP with little input from management
• The ongoing upskilling and increased confidence of your team and wider agency, with particular emphasis on honing the teams digital skills
• Keeping up to date on industry news and ‘what’s new’ in the Media world
• Leading projects to improve planning processes and agency output
• Understanding of market dynamics and how this can affect the role for comms
• Proven planning knowledge and application across ATL and digital channels (including Paid Search and Social Media) on both brand and performance based clients
• Applying tools & systems to client briefs to deliver insight and inspiration
• Presenting & communicating to clients (written & oral)
• Pulling insight from data to develop ideas
• Keeping things simple, no matter how complicated they are!
• Managing clients and developing their communications
• The ability to tell a story, to take clients on a journey through your response to briefs
• Experience of managing, developing and coaching team members

Nice to have:

• Network or Independent media-agency experience across multiple channels
• Experience of working with external agencies (Creative/BTL/PR)
• Experience in both planning and trading roles

Working Conditions:

· A minimum of 3 days per week in the office.

· May require some travel to meet with clients or attend industry events on an ad-hoc basis.

Benefits

We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.

We work a 9-day fortnight, meaning staff have every other Friday off!

We offer all our employees share options, and we’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.

Our Values

o Passion: You share your excitement about what drives you

o Inquisitiveness: Ask “what’s possible?”. Ask “why not?”

o Caring: Be a good professional, a good colleague and a good human

o Knowledge: Know plenty. Share it. Learn more.

And we live them every day #IamPICK

Social and Environmental Commitment

At What’s Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.

Having rolled out a What’s Possible University with learning modules & policies, including anti bribery & corruption, DE&I and code of ethics, our people have continuous personal development, and the group is continuously improving.

We are dedicated to embedding social and environmental responsibility into every aspect of our business. You\’ll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions.

Your role as a Group Client Director will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility.

Sound good to you? Then get in touch.

At The What’s Possible Group our culture, our creativity and our passion is powered by people. People just like you. Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.

The What’s Possible Group is proud to be an equal opportunities employer. We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age as we seek to recruit the very best at The What’s Possible Group from a diverse talent pool. If you require flexible working options, please still get in touch and we’ll be as accommodating as we can.

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