At a Glance
- Tasks: Lead client accounts, strategise campaigns, and drive innovative marketing solutions.
- Company: Dynamic agency focused on empowering entrepreneurial brands to disrupt the market.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a collaborative culture that values your input and ideas.
- Why this job: Join a team that champions creativity and innovation in a fast-paced environment.
- Qualifications: Proven experience in client management and strategic planning across media channels.
The predicted salary is between 60000 - 80000 £ per year.
About the Group The world is obsessed by small start‑ups or the largest corporates.
Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business.
The Specialist Works is different.
We are built exclusively for marketers at entrepreneurial brands.
Businesses that are past the messy start‑up stage but are worlds away from the slow‑paced nature of large corporates.
Our clients span large privately owned businesses (often PE backed, founder‑led or both) and small to mid‑cap public enterprises.
They are fighting larger, more established competitors and know they need to think and behave differently to win.
They don’t conform to category norms.
Since they can’t out‑spend their competition, disruption is the safest move they can make.
The marketers leading these brands are innovative, resourceful, moving at pace and in all‑out growth mode.
They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.
Our clients share three common yet exciting challenges which define everything we do as an agency: Consumer – customer acquisition is key to their success Company – they are highly ambitious and built lean Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category Department Purpose Our Client Team provides strategic planning support and coordination across all media to guide clients along their growth journey.
We are the ‘front of house’ team that represent the TSW business for all clients.
We think harder and work smarter, connecting what matters most both within your attitude and positive behaviour will filter through the rest of the team.
You’ll have a can‑do attitude and an infectious ‘What’s Possible’ approach to delivering the best work our clients have seen.
You’ll get the best work out of a willing team.
Establish yourself as the lead on your clients’ business, recognised by all as the spearhead for the accounts.
Accountable for owning and interrogating client briefs to produce the highest quality responses.
You will be overseeing the planning process from briefing all the way through to campaign evaluation for consistency and future learning.
Effectively plan and communicate cross‑channel strategy / approach / planning for current and prospective clients – working closely with our Activation specialists regarding the effective implementation and delivery of campaigns.
Your experience across both Online and Offline channels will be evidence within this.
Within Online, we expect the Client Director to understand Online channels and platforms in detail, as part of the wider media mix and the implications they have on account set‑up, measurement and ongoing optimisation.
Oversee the performance of your client’s campaigns and proactively identify areas for improvement and optimisations.
Understanding the Client’s business dynamics so we can deliver highly relevant responses to briefs.
Anticipating and resolving client challenges by quickly identifying opportunities and threats.
Working closely with the senior team (Group Client Director and Managing Partner), you’ll keep them informed of these and know when they need to step‑in.
Providing guidance and training to your team, the wider client team and specialists with ongoing feedback to constantly improve our agency offering.
Be a pivotal part of new business pitch teams, coordinating and presenting responses.
Key Deliverables Established strong relationships with your clients, so that both the client and internal specialist teams able to identify your role in leading the day‑to‑day account.
Have demonstrated your expertise in diagnosing briefs and applying the planning process to deliver best‑in‑class recommendations across an integrated channel plan(s).
Demonstrated solid understanding the strategic purpose and benefits of channels, platforms and media types and lead the discussions and recommendations to clients with support from channel specialists.
To have filtered this understanding across the broader account teams.
Shown understanding of market dynamics and how this can affect the role for comms.
Applied tools
