AV Director

About the Group

The Specialist Works is built exclusively for marketers at entrepreneurial brands. Our clients span large privately owned businesses and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win.

Our clients share three common yet exciting challenges:

• Consumer – customer acquisition is key to their success
• Company – they are highly ambitious and built lean
• Category – they are often outspent by their competitors and are passionate about disrupting an established category

Role Overview

The AV team are the broadcast media specialists of The Specialist Works. You will be leading a team in planning and buying across all areas of AV (traditional linear spot, BVOD, CTV, radio and sponsorship). You will be directing the business of 2-3 key agency clients, free from network agency deals to lead best-in-class planning proposals.

You’ll also be a leader of people, managing and developing others. Your attitude and positive behaviour will filter through the rest of the team. You’ll have a can-do attitude and an infectious “What’s Possible” approach to delivering the best work our clients have seen.

The role can be based in either London or Bristol, allowing flexibility in your working environment.

Key Responsibilities

• Establishing yourself as the lead on your business, recognised by all as the spearhead for the accounts
• Being the principal point of contact at senior level, taking ownership of client happiness and commercial performance
• Living up to TSW’s reputation of consistently meeting/exceeding client expectations
• Working with the client teams to understand the Client’s business dynamics
• Anticipating and resolving client challenges
• Establishing best practice through the planning process
• Providing guidance to your team and the wider client and specialist teams
• Be a pivotal part of new business pitch teams
• Managing and improving the quality of everything produced by your team
• Demonstrating your technical knowledge, performance planning, online marketing and general media knowledge

What you’ll ideally bring to the role

• Good experience in utilising AV systems
• Understanding of the linear audio landscape & how radio supports TV
• Strong leadership skills
• Applying data insights to influence future buying and planning optimisations
• Creating, presenting and communicating insights to clients
• Strong experience working with data & creating actionable insights
• Experience in understanding the AV landscape
• The ability to tell a story through your response to briefs
• Experience of managing, developing and coaching team members
• Experience of working with external agency partners

Working Conditions

A minimum of 3 days per week in the office. May require some travel to meet with clients or attend industry events on an ad-hoc basis.

Benefits

We provide an exciting, fast-paced, people-first environment that allows everyone to grow, learn and thrive. We work a 9-day fortnight, meaning staff have every other Friday off. We offer all our employees share options and a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.

Equal Opportunity Statement

The What’s Possible Group is proud to be an equal opportunities employer. We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age.