Performance Creative Lead, Europe

Join the Future of Commerce with Whatnot! Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.

We're looking for a Performance Creative Lead to join the EU marketing team at Whatnot and build the creative engine that fuels our paid growth across Europe. You'll own the full paid creative system: the strategy, team, operations, and output that help us produce high-performing ads at scale. You'll work across creator-led ads, in-house production, edited community content, agencies, and creator marketplace platforms.

You won't be tied to one way of making creatives - your job is to find the fastest, highest-quality path to assets that perform, including when that means sourcing and managing external partners to scale beyond what the in-house team can produce alone. We already produce a high volume of creatives today. The next phase is about scaling that output with more intentionality: better systems, sharper creative strategy, stronger testing loops, better localization, and clear answers on which creative investments are driving more first-time buyers at lower cost.

You'll build and manage a team that brings together creative production talent and creator management expertise. You'll be a player-coach: raise the bar, hire strong talent, and still get in the work yourself. At Whatnot, everyone is an IC.

You will:

• Own the EU performance creative engine across paid social: you're accountable for the volume and quality of creative Europe ships every month.
• Balance performance and brand: push for creative that drives results without letting it drift from what makes Whatnot recognizable and trustworthy.
• Build the strategy and operating system to scale creative output while reducing guesswork, improving quality, and increasing creative impact.
• Manage and develop a growing team as a player-coach, setting direction and holding a high bar while staying hands-on in the work.
• Partner closely with Performance Marketing to build the creative testing roadmap, understand what's working, diagnose performance issues, and turn learnings into better creative.
• Lead creative output across multiple pipelines: creator-led ads, in-house production, edited community content, agencies, and creator marketplace platforms, deciding which external partners and platforms are worth investing in and managing those relationships directly.
• Build systems that keep working as we scale: briefing, production workflows, asset tracking, localization, creator workflows, and feedback loops.
• Partner with the US Performance Creative team so top-performing creative travels between markets, and so Europe adopts and helps improve the tools and playbooks built for global marketing.
• Ensure you and your team use data to decide what to repeat, cut, or test next, moving from one-off creative wins to repeatable creative systems.
• Stay hands-on when needed: sourcing creators, shaping briefs, reviewing edits, producing assets, jumping into workflows, and unblocking the team.
• Drive AI adoption across the team to move faster and build better processes: speeding up research, organizing creative learnings, improving workflows, creating brief variants, summarizing performance insights, localizing inputs, and reducing manual work.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of either our London hub or our Berlin hub.

You: People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it. You're a performance creative leader who has scaled creative output without losing sight of quality, brand, and business impact, and who stays hands-on, jumping into briefs, edits, creator concepts, or whatever else needs momentum.

You should have:

• Experience building or managing a high-volume performance creative program across multiple workstreams, channels, and markets.
• People management experience, including hiring, developing talent, setting direction, and raising the bar for creative output across different functions (e.g. production and creator management).
• Experience sourcing, vetting, and managing external partners (e.g. agencies, freelancers, or creator marketplace platforms) as a lever to scale output beyond what an in-house team can produce alone.
• Strong paid performance fluency. You can read creative performance data, brainstorm with paid marketers, challenge assumptions, and turn learnings into sharper creative tests.
• Strong operating ability. You can build systems for briefing, production, asset tracking, localization, creator workflows, and feedback loops without slowing the team down.
• Strong creative taste across short-form video, creator-led ads, UGC, edited assets, and native paid social formats, with the judgment to protect the brand while still making creative that feels native and built to perform.
• AI-forward leadership. You drive AI adoption across a team to reduce manual work, improve workflows, speed up research, summarize learnings, localize inputs, and help the team move faster.
• A sharp, specific eye for what good looks like: in a brief, a creator concept, a cut, a caption, a final asset.
• Comfort working across Europe, where creative needs to be localized by market, language, and customer behavior.

Bonus if you have:

• Experience in a fast-growing startup, DTC brand, or marketplace business.
• Experience creating assets across multiple communities, product types, or categories.
• Interest or experience in collectibles or fashion culture. You understand the tone, trends, and what resonates with these communities.
• Hands-on video editing skills (CapCut, Premiere, DaVinci, or similar).
• Fluency in another European language, especially French, German, or Dutch.

Benefits:

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app

All Whatnauts are expected to develop a deep understanding of our product. We’re passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

Parental Leave: 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

EOE: Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.