At a Glance
- Tasks: Lead UK marketing strategy and drive growth through influencers, partnerships, and events.
- Company: Whatnot, a fast-growing live commerce platform with a vibrant culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative environment focused on innovation and user engagement.
- Why this job: Shape impactful campaigns and mentor a dynamic marketing team in a thriving industry.
- Qualifications: Experience in marketing, strong leadership skills, and a passion for growth.
The predicted salary is between 54000 - 66000 £ per year.
Whatnot is expanding its UK presence and seeks a Head of Marketing to own demand growth, defining the UK strategy and leading a UK-focused marketing team.
You will drive growth across influencer, paid, partnerships, and events, and shape locally relevant campaigns across the funnel.
You will mentor a UK marketing team, collaborate with category and creative partners, and ensure strong execution while staying close to product and users in this fast-growing live commerce platform.
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UK Growth Marketing Lead — Creators & Growth Strategy in London employer: Whatnot
Whatnot is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the fast-paced world of live commerce. With a strong focus on employee growth, you will have the opportunity to mentor a dedicated UK marketing team while driving impactful campaigns that resonate with local audiences. Located in the vibrant UK market, Whatnot provides unique advantages such as access to a diverse talent pool and the chance to shape the future of commerce in an innovative environment.
StudySmarter Expert Advice🤫
We think this is how you could land UK Growth Marketing Lead — Creators & Growth Strategy in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whatnot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whatnot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whatnot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whatnot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Growth Marketing Lead — Creators & Growth Strategy in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whatnot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whatnot:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whatnot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whatnot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whatnot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whatnot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
