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- Tasks: Drive user acquisition and manage influencer marketing for a growing product category in Europe.
- Company: Join Whatnot, the leading livestream shopping platform in North America and Europe.
- Benefits: Flexible remote work, vibrant team culture, and opportunities for personal growth.
- Other info: Work in a dynamic environment with a focus on community engagement and measurable results.
- Why this job: Be part of a fast-growing marketplace shaping the future of commerce.
- Qualifications: 5-10 years in consumer marketing with expertise in influencer and event marketing.
The predicted salary is between 50000 - 60000 £ per year.
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West.
As a Marketing Manager at Whatnot, you will own the growth of a product category in Europe while helping shape how we scale categories across Europe. In this role, you will:
- Drive user acquisition for your category in our European markets, developing campaigns and events that generate community buzz and grow demand on Whatnot.
- Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel.
- Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth.
- Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Europe.
- Measure the effectiveness of marketing initiatives, using data to refine strategy and scale what works into EU-wide playbooks.
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our London, UK or Berlin, Germany hubs.
We’re looking for a marketer with the experience and drive to grow a category in Europe, using influencer, paid, and event marketing as growth engines.
Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments.
Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel.
Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale.
Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement.
Proven experience: Running marketing across multiple European markets, balancing local relevance with scalable playbooks.
Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns, track KPIs, and optimize based on insights.
Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
Category Marketing Manager, UK in London employer: Whatnot
Contact Detail:
Whatnot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Marketing Manager, UK in London
✨Tip Number 1
Get to know the company inside out! Research Whatnot's values, recent news, and their approach to community engagement. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Whatnot is present. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in influencer and event marketing. Show them how your skills can drive growth in their European markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Whatnot team and ready to dive into the exciting world of live commerce.
We think you need these skills to ace Category Marketing Manager, UK in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Category Marketing Manager role. Highlight your experience in influencer marketing and event planning, as these are key aspects of the job. We want to see how your skills align with what we’re looking for!
Show Your Passion: Let your enthusiasm for the Whatnot platform shine through in your application. Share any personal experiences or insights you have about live commerce or the categories we focus on. We love seeing candidates who are genuinely excited about what we do!
Be Data-Driven: Since this role involves measuring the effectiveness of marketing initiatives, include examples of how you've used data to drive decisions in your past roles. We appreciate candidates who can demonstrate a strong analytical mindset and executional excellence.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Whatnot
✨Know Your Category Inside Out
Before the interview, dive deep into the specific product category you'll be managing. Understand the trends, key players, and community dynamics. This knowledge will help you demonstrate your passion and expertise, making you a standout candidate.
✨Showcase Your Influencer Marketing Skills
Prepare examples of successful influencer campaigns you've managed in the past. Be ready to discuss how you identified, onboarded, and collaborated with influencers to drive growth. This will highlight your relevant experience and strategic thinking.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing initiatives. Be prepared to discuss how you've used data to refine strategies and optimise campaigns. This shows that you have a results-oriented mindset, which is crucial for the role.
✨Embrace the Fast-Paced Environment
Whatnot thrives on agility and adaptability. Share experiences where you've successfully navigated unstructured challenges or rapidly changing environments. This will demonstrate that you're not just a fit for the role, but also for the company culture.