At a Glance
- Tasks: Lead marketing strategies to drive growth in France and shape the future of live commerce.
- Company: Join Whatnot, the fastest growing live shopping platform in North America and Europe.
- Benefits: Enjoy flexible work options, generous holiday, health insurance, and wellness allowances.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a pioneering industry and develop your marketing skills.
- Qualifications: Proven track record in marketing, fluent in French and English, and team leadership experience.
The predicted salary is between 67500 - 82500 £ per year.
Join the Future of Commerce with Whatnot!
Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love.
Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories.
We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy.
The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.
Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
Role
As Head of Marketing, France, you will own and scale demand growth in one of our most strategic markets, defining how we win in France and making it happen.
You will operate as the marketing lead for
France: identifying what the market needs, setting priorities, and driving execution across multiple levers to unlock growth, while guiding and developing a team of marketers on the ground.
This is a high-impact, high-ownership role for a senior marketer who thrives in ambiguous environments and wants to directly shape business performance.
- What You’ll Own
- Market Growth & Strategy
- Own buyer growth in France, defining and executing the right marketing approach to drive first-time buyers and repeat engagement
- Identify the key blockers to growth and define the most effective marketing interventions, using existing levers or introducing new approaches where needed
- Set clear priorities and focus our efforts on the highest-impact opportunities
- Cross-Channel Execution
- Drive marketing initiatives across influencer, paid, partnerships, and events - ensuring each lever contributes effectively to growth
- Shape and guide the production of marketing content and campaigns in France, ensuring they are locally relevant, high-quality, and effective across the funnel
- Define when and how to leverage digital and in-person events as growth drivers, focusing on high-impact opportunities
- Creator & Ecosystem Development
- Manage and further scale the influencer team to build and scale a strong creator ecosystem in France
- Ensure creator and influencer efforts translate into measurable business impact across the marketing funnel
- Cross-Functional Leadership
- Work closely with category and creative teams to align on priorities and drive execution
- Directly manage a team of France-focused marketers and ensure high-quality execution across initiatives
- Act as the connective tissue across teams, ensuring clarity, momentum, and accountability
- Brand & Market Development
- Contribute to improving awareness, brand perception and trust in France
- Identify and test relevant top-of-funnel opportunities to strengthen market presence over time
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection.
Team members in this role must live within commuting distance of either our London, UK or Berlin, Germany hubs.
You
People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building.
They care more about outcomes than credit and stay close to the product and the people using it.
As a senior marketer, you should have a proven track record of driving measurable growth and business impact in France, plus;
- Experience working across multiple marketing levers (e. g. paid, influencer, partnerships, content, events) and combining them effectively
- Strong judgment and prioritisation skills: able to focus on the highest-impact opportunities in a fast-moving environment
- Strong instinct for what resonates in the French market, with the ability to guide high-quality, locally relevant marketing across the funnel Comfortable owning outcomes end-to-end and being accountable for results
- Experience managing or mentoring teams, with a focus on driving impact through others
- Able to operate both strategically and hands-on when needed
- Fluent in French and English (written and spoken) with a deep understanding of the French market, including cultural dynamics and consumer behaviour
- Pragmatic, low ego, and adaptable
- Comfortable operating in ambiguous environments where the playbook doesn’t yet exist
- Motivated by impact and excited to build Experience in marketplaces, creator-driven platforms, or community-led products is a plus
- Familiarity with influencer and creator ecosystems is a plus
Benefits
- Generous Holiday and time-off policy
- Health Insurance options including Medical, Dental, and vision
- Work-from-home support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; Pension plans internationally
- Monthly allowance to dogfood the app
- All Whatnauts are expected to develop a deep understanding of our product.
We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Please find our Whatnot Candidate Privacy Notice here.
EOE
Whatnot is proud to be an Equal Opportunity Employer.
We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
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Head of Marketing, France employer: Whatnot Inc.
Whatnot is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration. As the Head of Marketing in the UK, you'll enjoy generous benefits, including flexible working arrangements, comprehensive health insurance, and a strong focus on employee growth through mentorship and hands-on experience. With a commitment to diversity and a unique opportunity to shape the future of live commerce, Whatnot empowers its team members to make a meaningful impact while enjoying a supportive and engaging environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, France
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whatnot Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whatnot Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whatnot Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whatnot Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, France
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whatnot Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whatnot Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whatnot Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whatnot Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whatnot Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whatnot Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
