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- Tasks: Lead content optimisation and manage a library of 600+ assets to drive traffic growth.
- Company: Whatfix is a top B2B SaaS provider, revolutionising digital adoption for enterprises globally.
- Benefits: Enjoy 25 days PTO, equity plans, daily lunches, and a vibrant office culture.
- Why this job: Join a high-performing team focused on innovation and user-centric content strategies.
- Qualifications: 4+ years in content marketing with strong SEO skills and experience in analytics tools.
- Other info: This role requires onsite work in London, with relocation assistance available.
The predicted salary is between 43200 - 72000 £ per year.
Founded in 2014, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximise the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.
The Whatfix Content Marketing team seeks an experienced Content Marketing Manager for a senior role on a high-performing, lean, growth-oriented team. This role would be a content manager across the Whatfix content library of 600+ content assets. You would monitor page analytics to report on traffic decay and close-to-impact articles using GA4, Ahrefs, and event tracking tools. You are hands-on and more than willing to optimise and update content yourself, and you can provide direction to the larger content team on identifying the highest-priority content optimisation opportunities. This role is expected to have strong on and off-page SEO experience.
Responsibilities:
- Auditing, refreshing, and pruning content across the Whatfix blog.
- Keeping a pulse on the Whatfix blog to understand what articles are falling in traffic, which is underperforming, and what needs to be updated.
- Owning content refreshes by writing content for optimisations and assigning priority tasks for writers.
- Owning an interlinking strategy ensuring all new content is adequately linked to related content.
- Drive organic traffic growth by executing SEO strategy through content optimisation, onsite SEO, offsite SEO, site speed & performance, site structure.
- Make data-driven recommendations and decisions that optimise visitor experience, increase engagement and improve conversion rate.
Qualifications:
- Strong understanding of content marketing principles and strategy.
- Experience managing large content libraries, performing content audits, understands user intent, and can provide direction to writers for optimisation projects.
- 4+ years of experience with GA4, Tag Manager, Search Console, and Ahrefs.
- Experience managing content libraries in WordPress.
- Experience creating and managing Airtable boards is a big plus.
- Experience with analytics tools like Amplitude, Hotjar, Heap, etc. are a plus.
Perks / Benefits:
- 25 days of PTO for the calendar year and 8-10 public & bank holidays.
- Equity Plan.
- Paid paternal/maternal leave.
- Monthly cell phone & internet stipend.
- Paid UberEats lunches daily.
- Private medical insurance & health cash plan.
- Pension plan.
- Group Life Insurance plan.
- Team and company outings.
- Learning and Development benefits.
This role requires working onsite at our London office, 2 Kingdom Street in Paddington. Relocation assistance is offered.
Whatfix is an Equal Opportunity Employer and values diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.
Sr. Content Marketing Manager employer: Whatfix Inc.
Contact Detail:
Whatfix Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Content Marketing Manager
✨Tip Number 1
Familiarise yourself with Whatfix's product suite and its unique selling points. Understanding how their digital adoption platform works and the specific benefits it offers to businesses will help you tailor your discussions during interviews.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics tools like GA4 and Ahrefs in previous roles. Be ready to discuss specific metrics you've improved and how those changes impacted overall content performance.
✨Tip Number 3
Network with current or former employees of Whatfix on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 4
Prepare to discuss your experience with SEO strategies in detail. Given the emphasis on both on-page and off-page SEO in the job description, having concrete examples of successful campaigns you've led will demonstrate your expertise and fit for the role.
We think you need these skills to ace Sr. Content Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Sr. Content Marketing Manager position at Whatfix. Tailor your application to highlight relevant experience and skills that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your content marketing experience, particularly in managing large content libraries and SEO strategies. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for content marketing and how your data-driven approach aligns with Whatfix's goals. Mention specific tools like GA4 and Ahrefs that you have experience with, and how you can contribute to their content optimisation efforts.
Showcase Your Knowledge: If possible, include examples of past projects or case studies that demonstrate your ability to drive organic traffic growth and optimise content based on user intent. This will help you stand out as a candidate who understands the nuances of the role.
How to prepare for a job interview at Whatfix Inc.
✨Showcase Your Data-Driven Mindset
As a Sr. Content Marketing Manager, it's crucial to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used tools like GA4 and Ahrefs to drive content optimisation and improve traffic metrics.
✨Highlight Your SEO Expertise
Given the emphasis on SEO in this role, make sure to articulate your experience with both on-page and off-page SEO strategies. Discuss any successful campaigns you've led that resulted in significant traffic growth or improved search rankings.
✨Demonstrate Your Content Management Skills
Talk about your experience managing large content libraries and performing content audits. Be ready to explain how you prioritise content updates and optimisations based on user intent and performance metrics.
✨Emphasise Collaboration and Leadership
This role involves working closely with other content marketers and managing junior team members. Share examples of how you've successfully collaborated in a team environment and provided direction to others in previous roles.
