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- Tasks: Drive organic traffic and revenue through innovative SEO strategies across various platforms.
- Company: Yours Clothing, a leading plus-size fashion retailer in the UK.
- Benefits: Bonus scheme, employee wellbeing programme, and retail discounts.
- Other info: Exciting growth opportunities in a dynamic and evolving environment.
- Why this job: Join a fast-paced team and shape the future of fashion visibility online.
- Qualifications: Proven SEO experience and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
This role goes beyond conventional SEO, with responsibility for growing organic traffic, revenue and brand visibility across search engines, AI-powered experiences, and generative discovery platforms. You will shape and execute strategies spanning technical SEO, content optimisation, digital PR, Generative Engine Optimisation (GEO), and AI innovation, ensuring our brands are discoverable wherever customers search, browse and ask to deliver measurable commercial impact.
What you will do
- Grow organic traffic, revenue and share of search in line with forecasts and commercial objectives.
- Lead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystems.
- Develop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM-driven recommendations.
- Identify opportunities to increase brand and product visibility across evolving discovery surfaces including organic search, AI assistants and shopping ecosystems.
- Own category, sub-category and campaign optimisation in line with seasonality, trade priorities and customer demand trends.
- Conduct competitor analysis, keyword gap analysis, search intent research and emerging trend discovery to inform strategy.
- Develop scalable content strategies including editorial, evergreen, FAQ, expert-led and LLM-friendly content formats designed for both rankings and AI citation.
- Lead PR and content teams on authority-building and digital PR campaigns to strengthen off-site signals, backlinks and brand mentions.
- Drive experimentation in AI and automation, using new tools and technologies to improve efficiency, scale content opportunities and surface insights.
- Monitor, analyse and improve technical SEO performance through regular audits of crawl health, Core Web Vitals, structured data, indexing, internal linking, site architecture, XML sitemaps and robots directives, ensuring best practice across all sites.
- Work closely with development and product teams to prioritise technical opportunities and resolve issues.
- Own reporting across organic performance, AI visibility opportunities, experimentation results and innovation roadmaps, sharing actionable insight with the wider business.
- Stay ahead of industry changes across search, AI, algorithms and emerging organic discovery trends.
What you will bring
- Proven experience in SEO, organic growth or search strategy (in-house or agency).
- Strong understanding of technical, content and off-site SEO best practice.
- Experience developing strategies that drive both traffic growth and commercial performance.
- Interest in emerging search behaviours, AI-powered discovery, LLM visibility and Generative Engine Optimisation (GEO).
- Experience using AI and automation tools to scale analysis, content or innovation initiatives.
- Strong analytical mindset with confidence interpreting performance data and translating insight into action.
- Confident reporting on KPIs including traffic, rankings, revenue, share of search and broader visibility metrics.
- Advanced experience with tools such as Google Search Console, GA4, Screaming Frog, SEMrush and similar platforms.
- Working understanding of HTML, CSS, JavaScript and their impact on search performance.
- Experience with structured data and schema optimisation.
- Strong copywriting and content strategy skills.
- Experience working on eCommerce websites.
- Excellent stakeholder management and cross-functional collaboration skills.
- Highly organised, proactive and commercially minded.
- Cross collaboration across paid search knowledge desirable.
- Retail or fashion experience desirable.
- Experience with AI search monitoring, entity optimisation or digital PR strategies desirable.
The Company
Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online. Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.
The Benefits
- Bonus scheme
- Employee wellbeing and assistance programme
- Retail discounts
SEO GEO Manager in Peterborough employer: What
Contact Detail:
What Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO GEO Manager in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend SEO meetups, webinars, or even local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research Yours Clothing and understand their brand voice and values. When you reach out, mention how your skills align with their goals, especially in areas like AI-powered search and organic growth.
✨Tip Number 4
Keep it real with follow-ups! After applying through our website, drop a friendly email to express your enthusiasm for the role. A little nudge can go a long way in keeping your application top of mind!
We think you need these skills to ace SEO GEO Manager in Peterborough
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO GEO Manager role. Highlight your experience in SEO, organic growth, and any relevant projects that showcase your skills in technical SEO and content optimisation.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics tools like Google Search Console or SEMrush to drive traffic growth and improve performance. This will show us you can turn insights into action.
Be Creative with Content Strategies: Since this role involves developing scalable content strategies, share your innovative ideas or past successes in creating engaging content. Let us see how you can contribute to our brand visibility across various platforms!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at What
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around technical SEO and Generative Engine Optimisation (GEO). Be ready to discuss specific strategies you've implemented in the past that have driven organic traffic and revenue. This role is all about innovation, so showcasing your understanding of AI-powered search and emerging trends will definitely impress.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your SEO strategies. Bring examples of how you've conducted competitor analysis, keyword gap analysis, or any other research that led to actionable insights. Being able to interpret performance data and translate it into results is key for this position.
✨Demonstrate Collaboration
This role requires working closely with various teams, so be ready to share examples of how you've successfully collaborated with stakeholders in the past. Highlight any experiences where you’ve led PR campaigns or worked with content teams to build authority and backlinks. Showing that you can work well with others will set you apart.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in SEO, AI, and digital PR. Be prepared to discuss how you stay updated on industry changes and how you’ve adapted your strategies accordingly. Showing that you’re proactive and forward-thinking will resonate well with the interviewers.