At a Glance
- Tasks: Drive sales and enhance customer experience through digital marketing strategies.
- Company: Join Yours Clothing, a leading plus-size fashion retailer in the UK.
- Benefits: Enjoy a bonus scheme, retail discounts, and a wellbeing programme.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Be part of a dynamic team and make a real impact in fashion marketing.
- Qualifications: Passion for fashion and marketing; digital marketing experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
The Digital Marketing Co-Ordinator is part of a fast-paced team. Reporting into the Trading Manager, you will have a varied and exciting role focusing on driving sales and improving the customer experience through the website and marketing channels. An enthusiasm for fashion and marketing is essential to this role.
What you will do:
- Monitor daily and weekly performance of key categories, collections, and bestselling products.
- Work closely with Merchandising and Buying to understand product availability, intake, and commercial priorities.
- Ensure top-performing and new-in products are accurately and prominently represented across all marketing channels.
- Identify opportunities for digital promotional activity to maximise sales.
- Create relevant ads aligning with the trading calendar across Google, Meta, and Display networks.
- Coordinate creative briefs, product selections, and messaging for paid search (PPC) and paid social campaigns, aligning with the trading calendar.
- Assist in monitoring budgets, pacing, and media efficiencies, working with internal teams and/or agencies to optimise spend.
- Track channel performance and highlight trends, opportunities, and areas for improvement.
- Ensure ad content is aligned with brand priorities, stock availability, and customer insights.
- Support the day-to-day management of the affiliate programme, building relationships with publishers, partners, and networks to drive traffic, customer acquisition, and revenue growth.
- Monitor affiliate performance, analyse key KPIs including ROAS, CPA, and conversion rates, and identify opportunities to optimise campaigns, partnerships, and promotional activity.
- Coordinate affiliate campaigns, product feeds, and promotional communications to ensure activity aligns with brand priorities, trading moments, and stock availability.
- Collaborate with Trading, Creative, and Buying & Merchandising teams to uphold an optimised, customer-first online experience.
What you will bring:
- Highly motivated and a desire to be number one.
- Positive energy and enthusiasm to succeed.
- Excellent attention to detail.
- Proven record of going above and beyond.
- Proven ability to work well within a team and independently.
- Proven record of good attendance and flexibility.
- Ability to adapt to frequent change and a high-pressure environment.
- Outstanding loyalty and commitment to the business.
- Good communication skills with a friendly and engaging style.
- Degree level education in Marketing, Business or Fashion desired but not essential.
- 1-2 years Digital Marketing or E-commerce experience.
- Understanding of Fashion trends, Product and Seasonality.
- Understanding of User experience online.
- Intermediate Excel and PowerPoint skills are desired but not essential.
The Company:
Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand, and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online. Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast-paced, ever-evolving, and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.
The Benefits:
- Bonus scheme
- Employee wellbeing and assistance programme
- Retail discounts
Digital Marketing Coordinator in Peterborough employer: What
Yours Clothing is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those passionate about fashion and digital marketing. With a strong focus on employee wellbeing, generous retail discounts, and a bonus scheme, we empower our team members to thrive in a fast-paced environment while offering ample opportunities for professional growth and development. Join us in shaping the future of plus-size fashion as we continue to expand our reach both in the UK and internationally.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Coordinator in Peterborough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and achievements. This is a great way to demonstrate your expertise and passion for the role, especially in a fast-paced environment like ours.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Familiarise yourself with our brands and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in being part of our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining us at Yours Clothing and ready to dive into the exciting world of fashion marketing.
We think you need these skills to ace Digital Marketing Coordinator in Peterborough
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your enthusiasm for fashion and marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and our customers.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in digital marketing or e-commerce. We love seeing how your skills align with what we do, so don’t hold back on showcasing your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences are easy to spot. Use bullet points if it helps – we’re all about efficiency!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at What
✨Know Your Fashion and Marketing Trends
Before the interview, brush up on the latest fashion trends and digital marketing strategies. Being able to discuss current trends and how they relate to the role will show your enthusiasm and understanding of the industry.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with tracking performance metrics and analysing data. Bring examples of how you've used KPIs like ROAS or CPA in past roles to optimise campaigns. This will demonstrate your ability to drive sales effectively.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in a team environment. Highlight your communication skills and how you can contribute to a positive team dynamic.
✨Demonstrate Your Adaptability
The fast-paced nature of the role means change is constant. Prepare to share experiences where you've adapted to new challenges or changes in strategy. This will show that you're flexible and ready to thrive in a dynamic environment.
