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- Tasks: Lead digital marketing strategies to inspire citizen behaviour change and drive impactful campaigns.
- Company: Join WRAP, a global NGO transforming the economy towards sustainability and circular living.
- Benefits: Enjoy hybrid working, 25 days leave, private medical insurance, and a competitive salary.
- Why this job: Make a real difference in environmental action while working with a creative and passionate team.
- Qualifications: Looking for a digital native with proven experience in innovative marketing strategies and team leadership.
- Other info: Visa sponsorship available; flexible hours and a supportive work culture.
The predicted salary is between 50000 - 55500 £ per year.
Salary: £50,500 - £55,500
Location: Hybrid (London, Cardiff, or Banbury)
Job type: Permanent full-time
Hybrid working: You will be able to work from home or the office and come into the office to collaborate with your team(s) when required. We have flexible core hours, and we don’t believe in a culture of presenteeism. We will discuss what is important to you and to us during the recruitment process.
Salary & Benefits: £50,500 to £55,500 depending on experience + 10% pension, 25 days annual leave + bank holidays, 35 hour working week, up to 13 flexi-days, private medical insurance, life assurance, and much more!
Closing date: 23 June 2025 at 9.00 AM BST. WRAP reserves the right to close this role early in the event of a large volume of applications.
Visa sponsorship: Please note, we are able to provide visa sponsorship for this role.
Who are we?
WRAP is a global environmental action NGO championing the shift towards a circular economy, fundamentally reshaping how we produce, consume, and manage resources. Our vision is a world transformed, in which Circular Living is commonplace. Where the systems that provide our everyday goods contribute to the world's prosperity and sustainability instead of reducing it. WRAP is driving Circular Living through four key areas: accelerating the circular economy, future-proofing food, preventing problem plastics and transforming textiles. We catalyse action from policy makers, businesses, NGOs and citizens to make it happen. We have offices in the UK, USA and Australia, and live projects in over 30 countries. Join us at WRAP and you'll drive important change to make Circular Living the norm.
The role
As our Senior Digital Marketing Manager, you will develop the digital marketing strategies and plans that create citizen behaviour change. You will own and operate all the ‘front-end’ digital estate and channels, developing innovative and compelling digital marketing activity and content that delivers measurable impact at scale.
Key responsibilities will include:
- Develop and implement digital marketing strategies across owned, earned, paid and shared channels.
- Plan and execute digital campaigns that drive citizen behaviour change and support fundraising goals.
- Identify new opportunities for growth and innovation, ensure WRAP remains at the forefront of digital creativity and marketing.
- Own the digital marketing budget, ensuring effective allocation and maximisation of ROI across channels.
- Lead and develop a team of 3 digital marketers.
Who are we looking for?
The successful candidate will:
- Be a confident and creative digital native who has a strong track record in designing and delivering impactful and innovative digital marketing strategies to drive behaviour change.
- Know how to make effective use of digital channels to reach audiences without relying on extensive budgets for paid.
- Be able to gather extensive insights from social and other digital platforms to inform campaign strategies.
- Have a passion for all things digital, experimenting with and optimising for the latest social and digital trends.
- Be a people leader with the ability to inspire and to always bring the team with them.
Senior Digital Marketing Manager - Hybrid employer: What Jobs
Contact Detail:
What Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager - Hybrid
✨Tip Number 1
Familiarise yourself with WRAP's mission and values. Understanding their focus on circular economy and sustainability will help you tailor your conversations and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your digital marketing expertise by discussing specific campaigns you've led that resulted in measurable behaviour change. Be prepared to share insights on how you used data to inform your strategies.
✨Tip Number 3
Network with current or former employees of WRAP, if possible. They can provide valuable insights into the company culture and expectations, which can help you align your approach during the interview.
✨Tip Number 4
Prepare to discuss your leadership style and how you inspire teams. WRAP is looking for a people leader, so think of examples where you've successfully motivated and developed your team members.
We think you need these skills to ace Senior Digital Marketing Manager - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly any roles where you've developed strategies that drive behaviour change. Use keywords from the job description to align your skills with what WRAP is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the circular economy. Share specific examples of successful campaigns you've led and how they relate to WRAP's mission. Show them why you're the perfect fit for their team.
Showcase Your Digital Skills: Include a section in your application that outlines your proficiency with various digital marketing tools and platforms. Mention any experience with analytics, social media management, or content creation that demonstrates your ability to drive impactful campaigns.
Highlight Leadership Experience: Since the role involves leading a team, be sure to mention any previous leadership roles or experiences. Discuss how you have inspired and developed teams in the past, and how you plan to bring that same energy to WRAP.
How to prepare for a job interview at What Jobs
✨Showcase Your Digital Savvy
As a Senior Digital Marketing Manager, it's crucial to demonstrate your expertise in digital channels. Prepare examples of past campaigns you've led, focusing on how you used innovative strategies to drive behaviour change without relying heavily on paid advertising.
✨Understand WRAP's Mission
Familiarise yourself with WRAP's vision and key areas of focus. Be ready to discuss how your skills and experiences align with their mission of promoting Circular Living and how you can contribute to their goals through effective digital marketing.
✨Prepare for Team Leadership Questions
Since you'll be leading a team of digital marketers, expect questions about your leadership style. Think of specific instances where you've inspired your team or navigated challenges, and be prepared to share your approach to fostering creativity and collaboration.
✨Discuss Budget Management Experience
The role involves managing a digital marketing budget, so be ready to talk about your experience in this area. Highlight how you've maximised ROI in previous roles and any strategies you've implemented to ensure effective allocation of resources.
