At a Glance
- Tasks: Lead demand generation strategies and manage a dynamic marketing team.
- Company: SharkNinja creates innovative lifestyle products that enhance everyday living.
- Benefits: Enjoy competitive health insurance, stock options, and discounts on products.
- Other info: Diversity and inclusion are core to our success; bring your authentic self.
- Why this job: Join a culture of innovation and impact, driving market disruption.
- Qualifications: 15-20 years in marketing with expertise in media, PR, and social.
The predicted salary is between 72000 - 100000 £ per year.
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people\'s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company\'s products are sold at key retailers, online and offline, and through distributors around the world. What You\'ll Do: The Head of Demand Generation of Shark Ninja UKI is responsible for Creating Consumer Demand - driving a local Marcomms team focused on delivering a High Rate of Sales and Market Share gains across all Shark and Ninja categories. They develop and execute a comprehensive channel marketing strategy aligned with local and global business goals to drive POS and increase brand visibility. The role encompasses Media, PR and Social strategy and implementation, tasked with bringing global strategy to life on a local level and involving a deep understanding of our product categories. You\'ll sit on the local UKI commercial leadership team, working alongside key local stakeholders. The role is also a critical part of the Global Demand Creation Leadership team - with a direct reporting line into the Global SVP of Demand Generation, sitting in Needham, MA. Building and Leading an Unstoppable Team Hire, onboard and lead a first-class media, social and PR team tasked with working across our Shark and Ninja brands, building a deep bench of talent and potential successors Devise and oversee local product-level strategy, day-to-day campaigning and storytelling Oversee local workflows with cross-functional departments including sales, finance and trade marketing Proactively spot areas to improve and drive change quickly and efficiently Strategy Framework Oversight: Oversee the development and implementation of a comprehensive \'demand generation\' ethos aligned with the organization\'s overall goals and objectives Oversee local \'working\' budget management and operating expenses, including local \'demand generation\' headcount Review entire consumer journey and develop strategies to ensure SharkNinja has the right messaging / placement through the journey to create high consumer demand for Shark and Ninja products. World-class \'expert\' on local industry trends, emerging platforms, and best practices across media, PR and social Social Content Creation and Storytelling Lead Social team to develop strategies on own channels and drive awareness of Shark and Ninja products in UKI, to drive POS Oversee the creation of engaging content for different social media platforms across the UKI, ensuring relevancy for highly-localized audiences, tasked with moving at the speed of culture, capitalizing upon and anticipating the zeitgeist Develop Micro and Macro influencer strategy for new product launches and driving demand through Social Proactively track TOV for social-first campaigns & pivot accordingly, leading cross-functional alignment quickly and efficiently Media Strategy and Planning: Develop media strategy to drive awareness and conversion aligned with local business revenue and category goals. Drive internal team and external agencies to provide media mix options geared to deliver maximum awareness, engagement, and conversion. Analyse media effectiveness weekly and recommend changes to the media strategy based on ROI and other relevant KPIs. Recommend mix of infomercial, linear short form, OTT, paid, earned, influencer and other marketing vehicles PR: Oversee a local team tasked with developing and executing a topline, holistic global PR strategy aligned with local and global NPD prioritization, sales targets, corporate objectives and overall brand positioning Galvanize those key local consumer press relationships and be willing to get your hands dirty when necessary Have a strong POV about what will and won\'t work - with an unwavering \'can do\' attitude Maintain a firm grip on specific campaign objectives and events - driving for extraordinary impact in everything we do Oversee our PR agency strategy, deciding how and when we utilize agencies, whilst remaining deeply embedded in the actual work and desired business outcomes Monitor industry trends, competitor landscapes, and media developments to inform a constant drive for improvement Analytics and Reporting: Play an active role in utilizing and refining global analytical tools to measure the success of local campaigns against business goals, overseeing the development and driving understanding / implementation of these tools across the local cross-functional team Provide regular reports and insights to the c-suite, demonstrating the impact of demand generation efforts on key performance indicators. What You\'ll Bring 15-20+ years of Marcomms experience across UKI with a deep understanding of 1-2 (or all) of Media, PR and Social functions A deep understanding of how Marcomms functions work together to meet a commercial goal A mix of agency experience and in-house experience is a plus. 15+ years of managing and building a team in UKI Experience developing local Marcomms campaigns across a local market as part of a complex global business Experience working within the e-commerce business landscape Gold-standard experience leading creative thinking across Marcomms functions Our Culture At SharkNinja, we don\'t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you\'ll be right at home.What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what\'s possible. When you join, you\'re not just part of a company-you\'re part of an outrageously extraordinary community. Together, we won\'t just launch products-we\'ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja\'s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja\'s Candidate Privacy Notice can be found here: For candidates based in China, please visit: candidates based in Vietnam, please visit: do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at
Demand Generation, VP, UK employer: What Jobs
SharkNinja is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to push boundaries and achieve extraordinary results. With a commitment to personal and professional growth, the company offers competitive benefits, including health insurance, retirement plans, and wellness programs, alongside unique opportunities for career acceleration in a diverse and inclusive environment. Located in the vibrant UK market, employees are part of a dynamic team that drives impactful marketing strategies for globally recognised brands, making every day at SharkNinja a chance to disrupt markets and create meaningful change.
Contact Details:
What Jobs Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation, VP, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for What Jobs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like What Jobs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with What Jobs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at What Jobs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation, VP, UK
Strategic Marketing
Demand Generation
Team Leadership
Media Strategy
Public Relations
Social Media Management
Content Creation
Analytical Skills
Campaign Management
Cross-Functional Collaboration
Budget Management
Consumer Insights
Influencer Marketing
Market Research
Performance Metrics Analysis
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit What Jobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of What Jobs:Show us that you’ve done your homework! In your application, briefly mention what you admire about What Jobs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at What Jobs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at What Jobs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At What Jobs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
