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- Tasks: Architect and strategise the rollout of a multi-market video podcast across major platforms.
- Company: Join Whalar, a leading independent Creator and Social agency transforming brands into cultural icons.
- Benefits: Flexible freelance hours, remote work, and the chance to work with top global brands.
- Why this job: Be at the forefront of content strategy and make a real impact in the digital space.
- Qualifications: Experience in social media strategy, content creation, and a flair for engaging copywriting.
- Other info: Diverse and inclusive culture that values creativity and innovation.
The predicted salary is between 20 - 30 ÂŁ per hour.
Contract Type: Freelance / Project-Based (Est 8-16 hours per week)
Duration: Mid/Late-February to Mid-April
Work Location: Remote (ideally London based)
Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
About the role
We are seeking a Social Distribution & Content Strategist to architect the rollout of a multi‑market video podcast / content series across YouTube, Meta, TikTok, Apple and Spotify. This individual will be responsible for the packaging of the show content, ensuring that our documentary‑style long‑form films are engineered for maximum discoverability and engagement across our targeted platforms. This is an upfront planning role designed to build the infrastructure that our client will then ultimately execute against.
Here’s what you’ll do day‑to‑day:
- Strategic Social Planner
- Define how YouTube (Long‑form), YouTube Shorts, Spotify, and social cutdowns (TikTok/Instagram) interconnect to drive viewership and engagement.
- Advise the production team on the volume and variety of assets required to ensure the series is distribution‑ready before we even wrap the shoot.
- Adapt the content rollout for a European audience, ensuring cultural nuances and language considerations are woven into the calendar.
- Design a framework for A/B testing thumbnails, titles, and metadata.
- Establish a feedback loop where learnings from Episode 1 immediately inform the packaging of Episode 2 (max 5 episodes).
- Craft high‑click‑through titles and keyword descriptions that satisfy both the user and the search algorithm.
- Direct the visual design of thumbnails to ensure they compete at the highest level and work with the platform algorithms.
- Planning & Copywriting
- Deliver a comprehensive infrastructure calendar mapping the content distribution ecosystem that the client can utilise, detailing exactly what goes live, where, and when.
- Write high‑engagement social copy that adheres to strict regulatory guardrails (pharma/medical experience preferred and documentary style background preferred).
- Collaborate with the media planning team to ensure organic strategy and paid amplification are perfectly synced.
- Production Consultation
- Advise the Director and DP during pre‑production on “social‑first” moments to capture during the shoot.
Our Values
At Whalar, diversity, equity, and inclusion (DEI) isn’t just a statement, it’s our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.
Social Distribution & Content Strategist employer: Whalar
Contact Detail:
Whalar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Distribution & Content Strategist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at Whalar or similar agencies. A friendly chat can open doors and give you insights that might just land you that gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social distribution and content strategy. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow the latest in social media and content creation. Being in the know will help you speak their language during interviews and show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows initiative and gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace Social Distribution & Content Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Distribution & Content Strategist role. Highlight your experience with social media strategies and content creation, and don’t forget to mention any relevant projects that showcase your skills!
Show Off Your Creativity: This role is all about engaging content, so let your creativity shine through in your application. Use a unique format or include examples of your work that demonstrate your ability to craft compelling narratives and visuals.
Be Clear and Concise: When writing your application, keep it clear and to the point. We want to see your skills and experience without wading through unnecessary fluff. Use bullet points where possible to make it easy for us to read!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Whalar!
How to prepare for a job interview at Whalar
✨Know Your Platforms
Familiarise yourself with the specific platforms mentioned in the job description, like YouTube, TikTok, and Spotify. Understand their unique features and audience behaviours, so you can discuss how to tailor content for each platform during your interview.
✨Showcase Your Creativity
Prepare examples of past projects where you've successfully engaged audiences through innovative content strategies. Be ready to discuss how you approached A/B testing or crafted compelling titles and thumbnails that drove engagement.
✨Cultural Nuances Matter
Since the role involves adapting content for a European audience, brush up on cultural differences and language considerations. Bring examples of how you've navigated these aspects in previous roles to demonstrate your understanding and adaptability.
✨Collaboration is Key
Highlight your experience working with production teams and media planners. Be prepared to discuss how you’ve collaborated to ensure that organic and paid strategies are aligned, as this will show your ability to work effectively within a team.
