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For Companies At a Glance
- Tasks: Create and strategise engaging content for social platforms like YouTube, TikTok, and Spotify.
- Company: Join Whalar, a leading independent Creator and Social agency with a global reach.
- Benefits: Flexible freelance hours, remote work, and the chance to work with top brands.
- Why this job: Shape cultural narratives and make an impact in the dynamic world of social media.
- Qualifications: Experience in social strategy, content creation, and understanding of audience engagement.
- Other info: Be part of a diverse team that values inclusion and creativity.
The predicted salary is between 13 - 16 £ per hour.
Contract Type: Freelance / Project-Based (Est 8-16 hours per week)
Duration: Mid/Late-February to Mid-April
Work Location: Remote (ideally London based)
Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
About The Role
We are seeking a Social Distribution & Content Strategist to architect the rollout of a multi-market video podcast / content series across YouTube, Meta, TikTok, Apple and Spotify. This individual will be responsible for the packaging of the show content, ensuring that our documentary-style long-form films are engineered for maximum discoverability and engagement across our targeted platforms. This is an upfront planning role designed to build the infrastructure that our client will then ultimately execute against.
Responsibilities
- Strategic Social Planner
- Define how YouTube (Long-form), YouTube Shorts, Spotify, and social cutdowns (TikTok/Instagram) interconnect to drive viewership and engagement.
- Advise the production team on the volume and variety of assets required to ensure the series is distribution-ready before we even wrap the shoot.
- Adapt the content rollout for a European audience, ensuring cultural nuances and language considerations are woven into the calendar.
- Social Optimisation
- Design a framework for A/B testing thumbnails, titles, and metadata.
- Establish a feedback loop where learnings from Episode 1 immediately inform the packaging of Episode 2.
- Craft high-click-through titles and keyword descriptions that satisfy both the user and the search algorithm.
- Direct the visual design of thumbnails to ensure they compete at the highest level and work with the platform algorithms.
- Planning & Copywriting
- Deliver a comprehensive infrastructure calendar mapping the content distribution ecosystem, detailing exactly what goes live, where, and when.
- Write high-engagement social copy that adheres to strict regulatory guardrails (pharma/medical experience preferred and documentary style background preferred).
- Collaborate with the media planning team to ensure organic strategy and paid amplification are perfectly synced.
- Production Consultation
- Advise the Director and DP during pre-production on “social-first” moments to capture during the shoot.
Our Values
At Whalar, diversity, equity, and inclusion (DEI) isn’t just a statement, it’s our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.
Social Distribution & Content Strategist (Freelance) in London employer: Whalar
Contact Detail:
Whalar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Distribution & Content Strategist (Freelance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential clients on social media. The more you engage, the better your chances of landing that freelance gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social distribution and content strategy. Make it easy for potential clients to see what you can do by showcasing relevant projects.
✨Tip Number 3
Tailor your pitch! When applying for freelance roles, customise your approach to match the specific needs of the client. Show them you understand their brand and how you can help elevate their content strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Keep an eye on our listings and get your application in – we’re excited to see what you bring to the table!
We think you need these skills to ace Social Distribution & Content Strategist (Freelance) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Distribution & Content Strategist role. Highlight your experience with social media strategies and content creation, and don’t forget to mention any relevant projects that showcase your skills!
Show Off Your Creativity: This role is all about engaging content, so let your creativity shine through in your application. Use examples of past work where you’ve crafted compelling social copy or designed eye-catching visuals that drove engagement.
Be Clear and Concise: When writing your application, keep it clear and to the point. We love a good story, but make sure you’re not rambling. Stick to the key points that demonstrate why you’re the perfect fit for this freelance gig.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Whalar!
How to prepare for a job interview at Whalar
✨Know Your Platforms
Familiarise yourself with the specific platforms mentioned in the job description, like YouTube, TikTok, and Spotify. Understand their unique features and audience behaviours, as this will help you discuss how to optimise content for each platform during the interview.
✨Showcase Your Strategic Thinking
Prepare examples of past projects where you've successfully planned and executed a content strategy. Be ready to discuss how you approached A/B testing, audience engagement, and adapting content for different markets, especially in a European context.
✨Cultural Nuances Matter
Since the role involves adapting content for a European audience, brush up on cultural differences and language considerations. Bring examples of how you've tailored content to resonate with diverse audiences, demonstrating your understanding of local nuances.
✨Engagement is Key
Think about how you can create high-engagement social copy and compelling titles. Prepare to share your ideas on crafting click-worthy headlines and optimising thumbnails, as these are crucial for driving viewership and engagement in the role.
