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- Tasks: Lead innovative creator-first strategies for top brands and new business pitches.
- Company: Whalar is a leading independent Creator and Social agency transforming brands into cultural icons.
- Benefits: Enjoy flexible benefits, private medical insurance, 25 days PTO, and gym discounts.
- Why this job: Join a dynamic team pushing creative boundaries in the exciting creator economy.
- Qualifications: 8+ years in creative strategy with experience in creator campaigns and social media.
- Other info: Hybrid work model based in Farringdon, London, with a focus on diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. In the UK, we proudly collaborate with clients such as Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, Vodafone, and many more.
About The Role
Whalar’s Director, Creative Strategy, EMEA plays a pivotal role in developing and executing innovative creator-first strategies for key clients and across new business pitches. With a solid foundation in creative and social media strategy, you will proactively contribute to our dynamic team, pushing creative boundaries on some of the world’s most exciting brands. This role is an opportunity to be part of the team leading the future of creator-first creative strategy.
Here’s What You’ll Do
- Develop creative, culturally relevant, and insight-driven creator-first strategies rooted in storytelling.
- Work across key accounts and support new business pitches to deliver best-in-class creator-led social programs and campaign concepts.
- Lead client workshops to build creator strategies in partnership with brand teams.
- Inspire clients with creative and strategic guidance, collaborating with Client Business Leads to identify upsell opportunities and enhance relationships.
- Identify and develop community and creator strategies with Research & Insight, Community, and Client Service teams.
- Lead brainstorms and ideation sessions internally and externally.
- Use campaign outcomes to refine future strategies.
- Integrate emerging trends, platform changes, and technologies into creative strategies and thought leadership.
- Manage response timelines to ensure timely delivery of briefs and pitches.
- Collaborate with cross-functional teams to bring creative strategies to life during execution.
Here’s What We’re Looking For
- Minimum of 8 years experience in creative, social media, and content strategy, with top-tier brand experience.
- Experience developing creator campaigns is preferred.
- A passion for the creator economy and its development.
- Extensive knowledge of social media platforms and user behaviors.
- Culturally rooted creative thinker with trend awareness.
- Strong project management and attention to detail.
- Data fluency and analytical skills to turn data into insights.
- Confidence in pitching and presenting to clients and teams.
- Ability to collaborate, adapt, and demonstrate a growth mindset.
Our Values
At Whalar Group, diversity, equity, and inclusion are integral. We foster a culture of respect, empathy, and belonging, hiring individuals from all backgrounds and empowering them to thrive and challenge stereotypes.
The Perks
We offer flexible benefits and collaborative environments including:
- Private medical insurance
- Health cash plan
- 25 days PTO + Sick days + Winter break
- Private pension
- Monthly phone/internet reimbursement
- Home office allowance
- Enhanced parental leave
- Gym membership discounts
- Volunteer days
- Employee resource groups (ERGs)
Whalar provides equal employment opportunities and prohibits discrimination and harassment of any kind.
Director, Creative Strategy employer: Whalar
Contact Detail:
Whalar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Creative Strategy
✨Tip Number 1
Familiarise yourself with Whalar's recent campaigns and the brands they work with. Understanding their creative approach and how they integrate creators into their strategies will help you speak their language during interviews.
✨Tip Number 2
Network with current or former employees of Whalar on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Director, Creative Strategy role.
✨Tip Number 3
Stay updated on the latest trends in the creator economy and social media landscape. Being able to discuss emerging trends and how they can be leveraged in creative strategies will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your project management skills by discussing specific examples of how you've led successful campaigns in the past. Highlighting your ability to manage timelines and collaborate with cross-functional teams will be crucial for this role.
We think you need these skills to ace Director, Creative Strategy
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Director, Creative Strategy position at Whalar. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in creative and social media strategy. Emphasise any previous work with creator campaigns and showcase your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the creator economy. Use specific examples of past successes in developing innovative strategies to engage clients.
Showcase Your Creativity: In your application, include examples of your creative work or campaigns you've led. This could be links to projects, case studies, or even a portfolio that reflects your ability to push creative boundaries.
How to prepare for a job interview at Whalar
✨Showcase Your Creative Thinking
As a Director of Creative Strategy, it's crucial to demonstrate your ability to think outside the box. Prepare examples of past campaigns where you pushed creative boundaries and how they impacted the brand positively.
✨Understand the Creator Economy
Familiarise yourself with the latest trends in the creator economy. Be ready to discuss how these trends can be integrated into strategies for Whalar's clients, showcasing your passion and knowledge in this area.
✨Prepare for Collaborative Discussions
Since the role involves leading workshops and collaborating with various teams, practice articulating your ideas clearly and engagingly. Think about how you can inspire others and foster a collaborative environment during the interview.
✨Demonstrate Data-Driven Insights
Be prepared to discuss how you've used data to inform your creative strategies in the past. Highlight specific examples where data analysis led to successful campaign outcomes, showing your analytical skills and attention to detail.
