AD/Director, Creative Strategy

Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. In the UK, we proudly collaborate with clients such as Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, Vodafone, and many more.

About the role: Whalar’s Director, Creative Strategy, EMEA plays a pivotal role in developing and executing innovative creator-first strategies for key clients and across new business pitches. With a solid foundation in creative and social media strategy you will proactively contribute to our dynamic team, pushing creative boundaries on some of the world’s most exciting brands. This role is an opportunity to be part of the team leading the future of creator-first creative strategy.

Here’s what you’ll do day-to-day:

• Develop creative, culturally relevant, and insight-driven creator-first strategies that are rooted in storytelling.
• Work across key accounts and support in new business pitches to deliver best in class creator-led, social programs and campaign concepts.
• Take the lead in developing and facilitating client workshops to build creator strategies in partnership with brand teams.
• Continually inspire our clients with creative and strategic guidance, collaborating closely with Client Business Leads to identify creative strategy upsell opportunities and enhance existing relationships.
• Identify and develop community and creator strategies in collaboration with Research & Insight, Community and Client Service stakeholders.
• Lead productive and inspiring brainstorms and ideation sessions both internally and externally.
• Use measured campaign outcomes to continually inform and refine future strategies and ideas.
• Integrate emerging content trends, platform algorithm changes and technologies into creative strategy output and within broader proactive thought leadership.
• Own and manage response timelines for yourself and supporting teams to ensure brief responses are delivered in a timely manner with supporting pitch theater.
• Collaborate with cross functional teams such as Paid Media, Measurement & Analytics, Community, and Client Services to ensure our creative strategic visions come to life throughout the execution process.

Here’s what we’re looking for:

• Minimum of 8 years experience in creative, social media, and content strategy, with demonstrated experience working with top tier brands.
• Ideally will have experience developing creator campaigns.
• A genuine passion for the creator economy and being a part of future development.
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices.
• Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends.
• Detail oriented with strong project management skills.
• Data-fluency, strong analytical skills; comfortable transforming sets of data into actionable insights.
• Experienced at pitching, and confident when presenting to clients and team members.
• You thrive in an environment where collaboration, flexibility and agility are valued.
• You demonstrate a growth mindset, are naturally curious & relentless.

Our values: At Whalar Group, diversity, equity, and inclusion (DEI) isn’t just a statement, it’s our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

The perks: Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

• Private medical insurance.
• Health cash plan.
• 25 days of PTO + Sick days + Winter break.
• Monthly phone/internet reimbursement.
• Home office allowance.
• Enhanced maternity (22 weeks)/paternity (16 weeks) leave.
• Reduced fee gym membership (next to office location).
• Social Programs (ERGs).

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.