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For Companies At a Glance
- Tasks: Create and strategise engaging content for social platforms like YouTube, TikTok, and Spotify.
- Company: Join Whalar, a leading independent Creator and Social agency transforming brands into cultural icons.
- Benefits: Flexible freelance hours, remote work, and the chance to work with top global brands.
- Why this job: Be at the forefront of innovative content strategies and make a real impact in the digital space.
- Qualifications: Experience in social media strategy, content creation, and a knack for engaging storytelling.
- Other info: Diverse and inclusive team culture with opportunities for personal and professional growth.
The predicted salary is between 13 - 16 ÂŁ per hour.
Contract Type: Freelance / Project-Based (Est 8-16 hours per week)
Duration: Mid/Late-February to Mid-April
Work Location: Remote (ideally London based)
Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
About the role
We are seeking a Social Distribution & Content Strategist to architect the rollout of a multi-market video podcast / content series across YouTube, Meta, TikTok, Apple and Spotify. This individual will be responsible for the packaging of the show content, ensuring that our documentary-style long-form films are engineered for maximum discoverability and engagement across our targeted platforms. This is an upfront planning role designed to build the infrastructure that our client will then ultimately execute against.
Here’s what you’ll do day-to-day:
- Strategic Social Planner
- Define how YouTube (Long-form), YouTube Shorts, Spotify, and social cutdowns (TikTok/Instagram) interconnect to drive viewership and engagement.
- Advise the production team on the volume and variety of assets required to ensure the series is distribution-ready before we even wrap the shoot.
- Adapt the content rollout for a European audience, ensuring cultural nuances and language considerations are woven into the calendar.
- Social Optimisation
- Design a framework for A/B testing thumbnails, titles, and metadata.
- Establish a feedback loop where learnings from Episode 1 immediately inform the packaging of Episode 2.
- Craft high-click-through titles and keyword descriptions that satisfy both the user and the search algorithm.
- Direct the visual design of thumbnails to ensure they compete at the highest level and work with the platform algorithms.
- Planning & Copywriting
- Deliver a comprehensive infrastructure calendar mapping the content distribution ecosystem, detailing exactly what goes live, where, and when.
- Write high-engagement social copy that adheres to strict regulatory guardrails (pharma/medical experience preferred and documentary style background preferred).
- Collaborate with the media planning team to ensure organic strategy and paid amplification are perfectly synced.
- Production Consultation
- Advise the Director and DP during pre-production on “social-first” moments to capture during the shoot.
Our Values
At Whalar, diversity, equity, and inclusion (DEI) isn’t just a statement, it’s our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.
Social Distribution & Content Strategist (Freelance) employer: Whalar Group
Contact Detail:
Whalar Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Distribution & Content Strategist (Freelance)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at Whalar or similar agencies. A friendly chat can open doors and give you insights that might just land you that freelance gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social distribution and content strategy. Make sure it’s easy to navigate and showcases your ability to drive engagement across platforms like YouTube and TikTok.
✨Tip Number 3
Stay updated on trends! Follow the latest in social media and content creation. Being in the know about what’s hot can help you tailor your approach and impress potential clients with your fresh ideas.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Social Distribution & Content Strategist (Freelance)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Distribution & Content Strategist role. Highlight your experience with social media platforms and content strategy, and don’t forget to mention any relevant projects that showcase your skills!
Show Off Your Creativity: This role is all about engaging content, so let your personality shine through in your application. Use a creative approach in your writing to demonstrate how you can craft high-engagement social copy and compelling titles.
Be Data-Driven: Since the role involves A/B testing and optimisation, include any experience you have with data analysis or metrics. Show us how you've used insights to improve content performance in the past – we love a numbers-driven strategist!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Whalar Group
✨Know Your Platforms
Familiarise yourself with the specific platforms mentioned in the job description, like YouTube, TikTok, and Spotify. Understand their unique features and audience behaviours, as this will help you discuss how to optimise content for each platform during the interview.
✨Showcase Your Strategic Thinking
Prepare examples of past projects where you’ve successfully planned and executed a content strategy. Be ready to discuss how you approached A/B testing, audience engagement, and adapting content for different markets, especially in a European context.
✨Emphasise Cultural Nuances
Since the role involves adapting content for a European audience, think about how you can demonstrate your understanding of cultural differences. Bring up any relevant experiences or insights that show you can tailor content to resonate with diverse audiences.
✨Bring Your Creative Ideas
Come to the interview with fresh ideas on how to package and promote the documentary-style content. Think about potential hooks, titles, and visual elements that could enhance discoverability and engagement, and be prepared to share these during your conversation.
