At a Glance
- Tasks: Manage social media channels, create engaging content, and analyse trends to drive brand relevance.
- Company: Join Whalar, a leading independent Creator and Social agency with a global reach.
- Benefits: Enjoy flexible benefits, private medical insurance, generous PTO, and professional development opportunities.
- Other info: Hybrid work model with vibrant office culture and commitment to diversity and inclusion.
- Why this job: Be at the forefront of internet culture and shape how brands connect with communities.
- Qualifications: 5+ years in social media, strong writing skills, and a passion for creators and trends.
The predicted salary is between 40000 - 50000 € per year.
Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
About the role: This role is the executional heartbeat of Whalar Social. You are deeply immersed in internet culture, creators, communities, and the ever-changing mechanics of attention. You instinctively know what brands should say, when they should say it, where it should live, and how to make it land in a way that actually matters. You are equal parts creative storyteller, trend obsessive, operator, and analyst - someone who can editorialise a content plan, write copy that sparks conversation, and turn cultural signals into social moments with speed and precision. You don’t just follow trends. You spot the shift before everyone else catches on.
Here’s what you’ll do day-to-day:
- Own the day-to-day management of organic social channels across publishing, scheduling, copywriting, community management, and reactive social execution.
- Build and editorialise content calendars that are strategically grounded, culturally sharp, and platform-native.
- Contribute to stand-out social content using native platform tools, emerging formats, and creator-first storytelling approaches.
- Live at the intersection of internet culture, creator behaviour, platform trends, and audience conversation - turning signals into social opportunities before they become obvious.
- Partner closely with Creative, Community, Strategy, and Insights teams to shape social-first thinking across the business.
- Deliver reporting and performance storytelling across owned, earned, and competitor activity with a strong focus on optimisation and learning.
- Support new business opportunities with sharp cultural insight, audience understanding, and platform expertise.
- Own cultural intelligence, highly analytical, owns the social listening tools and engine.
- Oversee community management.
Here’s what we’re looking for:
- 5+ years of experience across social media, cultural strategy, social listening, insights, or related disciplines.
- You are deeply online in the best possible way - obsessed with internet culture, creators, communities, and the mechanics of attention.
- You know the difference between content people consume and content people talk about.
- Strong instincts for what makes social content feel timely, native, entertaining, and culturally relevant.
- Highly analytical and able to turn trends, audience behaviour, and performance data into a clear point of view.
- Excellent written communication skills with the ability to write sharp copy, insightful reporting, and culturally aware content.
- Comfortable operating in fast-moving environments where conversations, priorities, and opportunities shift quickly.
- Naturally curious, highly proactive, and obsessed with the details.
- A genuine passion for creators, entertainment, and the future of social.
Based in Farringdon, London, we embrace a flexible hybrid model. We ask our team to work from the office two to three days a week, with Tuesday and Thursday serving as our "anchor days." These days are dedicated to collaborating in person and celebrating Whalar’s vibrant culture together.
Our values: At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.
The perks: Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.
- Private medical insurance
- Health cash plan
- 25 days of PTO + Sick days + Winter break
- Private pension scheme
- Monthly phone/internet reimbursement
- Professional development stipend
- New joiner's Home office allowance
- Enhanced maternity (up to 22 weeks) / paternity (up 16 weeks) leave
- Reduced fee gym membership (next to office location)
- Life Assurance
- Workplace Nursery Scheme
- Volunteer days
- Social programs
Social Media Manager, EMEA in London employer: Whalar Group
Whalar is an exceptional employer that champions creativity and cultural relevance in the heart of London. With a vibrant work culture that prioritises diversity, equity, and inclusion, employees are empowered to thrive in a flexible hybrid environment while collaborating with top-tier brands. The company offers extensive benefits, including private medical insurance, generous PTO, and professional development opportunities, making it an ideal place for those passionate about social media and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager, EMEA in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect your understanding of internet culture and trends. Show us that you live and breathe social media by sharing relevant content and engaging with communities.
✨Tip Number 2
Network like a pro! Connect with people in the industry through LinkedIn or at events. Don’t be shy to reach out to current employees at Whalar or similar companies. A friendly chat can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for the unexpected! In interviews, we love to see how you handle real-time scenarios. Brush up on your ability to think on your feet by practising responses to potential questions about current trends or cultural shifts. Show us you can spot opportunities before they become obvious!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Whalar family. Let’s make some magic happen together!
We think you need these skills to ace Social Media Manager, EMEA in London
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your love for social media shine through! Share examples of how you've engaged with communities and creators, and why you’re excited about the role. We want to see that you live and breathe this stuff!
Tailor Your Content:Make sure your application is tailored to us at Whalar. Highlight your experience with cultural strategy and social listening, and don’t forget to mention any specific brands or campaigns you've worked on that align with our values. We appreciate a personal touch!
Be Creative with Your Copy:This is your chance to showcase your writing skills! Use sharp, engaging copy that reflects your understanding of what makes content culturally relevant. Remember, we’re looking for someone who can turn trends into social moments, so let your creativity flow!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at Whalar. Don’t miss out on this opportunity!
How to prepare for a job interview at Whalar Group
✨Know Your Culture
Dive deep into internet culture and the latest trends before your interview. Whalar is all about being ahead of the curve, so come prepared with examples of how you've spotted trends or created engaging content that resonates with audiences.
✨Showcase Your Storytelling Skills
Be ready to discuss your experience in crafting compelling narratives for social media. Bring along examples of your best copywriting and content calendars that highlight your ability to create culturally relevant and platform-native content.
✨Demonstrate Analytical Thinking
Whalar values data-driven insights, so be prepared to talk about how you've used analytics to inform your social strategies. Share specific instances where your analytical skills led to improved performance or engagement on social channels.
✨Embrace Collaboration
This role involves working closely with various teams, so highlight your collaborative experiences. Discuss how you've partnered with creative, community, or strategy teams in the past to achieve successful outcomes and how you can bring that teamwork to Whalar.