At a Glance
- Tasks: Drive new business across EMEA and sell innovative trend forecasting solutions.
- Company: Join WGSN, the global leader in consumer trend forecasting.
- Benefits: Enjoy flexible benefits, 25 days holiday, and great learning opportunities.
- Other info: Inclusive culture with a focus on sustainability and career development.
- Why this job: Shape relationships with top brands and influence strategic growth.
- Qualifications: 4+ years in complex sales; consultative selling experience required.
The predicted salary is between 63000 - 77000 £ per year.
WGSN is the global authority on consumer and trend forecasting. We help the world's leading brands create the right products, experiences and strategies for tomorrow's consumer. Our forecasts, data and advisory services power decision-making across fashion, beauty, consumer tech, interiors, food & drink and lifestyle industries.
Some sales roles are one call and a signature. This isn't one of them. At WGSN, a single deal can mean winning over marketing, consumer insights and product/NPD teams inside the same organisation — finding the right people, building a case with each of them, and running a genuine consultative process (RFPs included) to get a $500m+-turnover business adopting our trend forecasting platform end to end. If you're good at that kind of selling — reading an organisation, mapping who actually needs to be won over, and threading a deal through several departments rather than one stakeholder — we want to talk to you.
What You'll Do
- Owning new business acquisition across EMEA — this is a hunting role, not account management.
- Selling WGSN's desktop subscription (our core product), plus our mindset consultancy and API offering, into large organisations across retail, FMCG, fashion, beauty, luxury, interiors and consumer tech.
- Mapping the buying group inside target accounts and multi-threading across departments to land and expand each deal.
- Running consultative sales cycles — demos, RFPs, negotiation — for six-figure subscription contracts.
- Working alongside a dedicated SDR to keep your pipeline full.
What We're Looking For
- 4+ years selling subscription, research, data or insight products — you might be at somewhere like Mintel, Euromonitor, Canvas8, Stylus or Business of Fashion today, or another business where the sale runs through a complex buying committee rather than a single decision-maker.
- A track record of multi-threading a deal across departments, not just closing with one champion.
- Comfort with consultative, multi-stakeholder sales cycles and RFPs — this isn't transactional SaaS selling.
- Fluent English; a second European language (French or German) is a plus.
- Genuine curiosity about the sectors we serve — retail, tech, beauty, interiors, hospitality and beyond.
Why Join WGSN?
WGSN is entering an exciting new growth phase, fuelled by strong investment and an ambitious five-year strategy centred on year-on-year expansion. Enterprise is a strategic priority as we move the business upstream, and this role offers real scope to shape how we build relationships with the world's largest brands — with the autonomy to influence strategy, a significant earning opportunity, and the chance to help build one of the highest-performing enterprise teams in the business.
What we offer
- 25 days of holiday per year - with an option to buy/sell up to 5 days
- Pension, Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030. Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
Senior Business Development Manager, EMEA — WGSN in London employer: WGSN
WGSN is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on professional development, you will have access to extensive growth opportunities while working alongside a talented team in a vibrant EMEA location. Join us to lead innovative sales strategies and make a significant impact in the fast-paced world of SaaS.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Development Manager, EMEA — WGSN in London
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We think you need these skills to ace Senior Business Development Manager, EMEA — WGSN in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at WGSN, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at WGSN
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with WGSN’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
