At a Glance
- Tasks: Architect and automate marketing tech to drive revenue growth.
- Company: Join WGSN, a leader in consumer trend forecasting.
- Benefits: Enjoy flexible benefits, 25 days holiday, and great learning opportunities.
- Other info: Inclusive culture focused on sustainability and diverse perspectives.
- Why this job: Make a real impact by bridging tech and marketing in a dynamic team.
- Qualifications: 3+ years in MarTech or GTM Engineering with strong coding skills.
The predicted salary is between 49500 - 60500 £ per year.
We are looking for a hybrid, highly technical GTM Engineer to bridge the gap between marketing technology, revenue operations, and software engineering. In this role, you won't just be configuring tools; you will be architecting, automating, and maintaining the engine that powers our revenue ecosystem, working alongside your Engineering & Operations peers.
As a pillar of WGSN’s Revenue Systems function, the Digital Marketing team is a team of SMEs that drives measurable growth across the entire customer lifecycle from brand awareness to sales and retention. We operate at the intersection of strategy and technology across core areas of Performance Marketing, Marketing Automation, MarTech & Operations, and Website Delivery, aligning digital execution with commercial goals while leveraging automation to reduce manual effort and maximise ROI.
Key accountabilities
- MarTech Architecture & Automation: Architect, optimise, and maintain complex Marketo programs, dynamic templates (utilising Velocity scripting), custom objects, and multi-touch attribution models in collaboration with Marketing Operations, Business Intelligence, and GTM teams.
- Lead Lifecycle & Routing: Build and refine end-to-end lead scoring, lifecycle stage transitions, and routing logic between Marketo and Salesforce to ensure efficient & automated sales handoffs.
- Data Pipelines & Tracking Infrastructure: Build and manage SQL-based data pipelines (BigQuery/Snowflake/dbt) and automated extracts connecting our MarTech - GA4, SEO/GEO data, and paid media platforms (LinkedIn, Google Ads, Meta) to the central data warehouse.
- System Integration & Webhooks: Design, implement, and monitor robust API integrations, webhooks, and middleware to sync real-time data across Marketo, Salesforce, Revenue Systems tools (Gong, Lusha, ZoomInfo), and data warehouses.
- Applied AI & Automation Engineering: Develop custom Python/Node.js scripts connecting lead capture channels to LLM APIs (Claude, Gemini) to auto-categorise, enrich, and score inbound/outbound leads in real time.
- Unstructured Data & AI Insights: Extract actionable intent signals, sentiment, and competitor mentions from conversational tools (e.g., Gong API) and feed enriched data back into revenue systems and the warehouse.
- Emerging Tech Exploration: Experiment with and pilot multi-agent orchestration systems, LLM-powered workflows, and protocols (such as MCP or multi-agent orchestration systems) to automate complex operational and administrative tasks.
- Systems Engineering & Custom Development: Write clean, maintainable Python and JavaScript code to automate manual operational workflows and bridge legacy gaps across the revenue ecosystem.
- Full Stack Support & Maintenance: Serve as a flexible engineering resource capable of troubleshooting API failures, debugging automation flows, and supporting any platform across the global revenue ecosystem.
This list is not exhaustive, and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- Experience & Mindset: 3+ years in MarTech, RevOps, or GTM Engineering, with a proactive builder mindset focused on writing code and building automated pipelines to solve operational inefficiencies.
- Marketo Architecture: Expert-level Marketo knowledge (programs, lead lifecycles, webhooks, Velocity scripting, tokens); Adobe Marketo Engage Certified Expert (MCE) or above is highly desirable.
- Programming & Scripting: Strong coding skills in Python, JavaScript, SQL, HTML/CSS, JSON, REST/SOAP APIs, and webhooks for system integrations and custom development.
- Data Engineering & Analytics: Hands-on experience with BigQuery, Snowflake, or dbt to extract and transform data across Marketo, GA4, GTM, and paid media platforms (Google, LinkedIn, Meta).
- Applied AI Integration: Proven ability to interface with LLM APIs (OpenAI, Claude, Gemini) using Python/JS for real-time lead enrichment, intent scoring, dynamic personalization, and workflow automation.
- Revenue Tech Stack: Familiarity with Salesforce (Flows/Apex/APIs), revenue tools (Gong, ZoomInfo, Lusha, LinkedIn Sales Navigator), and middleware platforms (Zapier, Make, Workato, Funnel).
- DevOps & Developer Tools: Proficient with Git workflows (GitHub/BitBucket), modern AI coding assistants (Claude Code), and project management tools (JIRA).
- Stakeholder Management: Demonstrated ability to partner closely with Digital Marketing, the broader Revenue Systems team, Data Engineering, Go-To-Market teams, and executive leaders to translate commercial objectives into technical architectures. Skilled in communicating solutions effectively to stakeholders ranging from Marketing Executives to VP-level leadership.
What we offer
- 25 days of holiday per year - with an option to buy/sell up to 5 days
- Pension, Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities.
More about WGSN
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
- We Are Everywhere: The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
- We Are Future Focused: We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
- We Are Rigorous: We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce: We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030. Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
A Note for Applicants: We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.
A Note for Recruiters: Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working. We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
GTM Engineer employer: WGSN
WGSN is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on professional development, you will have access to extensive growth opportunities while working alongside a talented team in a vibrant EMEA location. Join us to lead innovative sales strategies and make a significant impact in the fast-paced world of SaaS.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Engineer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WGSN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WGSN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WGSN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WGSN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Engineer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WGSN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WGSN:Show us that you’ve done your homework! In your application, briefly mention what you admire about WGSN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WGSN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WGSN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WGSN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
