Business Development Associate (German Speaking)

We are looking to hire a Business Development Associate to join our Sales team based in London. You must be fluent in both German & English to be considered for this role. As a minimum we require a Graduate visa. Sponsorship beyond this will be considered for individuals who can progress further into Sales roles.

WGSN is looking for a driven, curious, and self-motivated Business Development Associate to join our dynamic EMEA New Business team. This is a unique opportunity to kickstart or elevate your sales career with the world’s leading consumer trend forecasting company, helping global brands stay ahead of what’s next. In this high-volume sales role, you’ll be at the forefront of our growth engine — reaching out to prospective clients, sparking meaningful conversations, and driving new business opportunities across different markets and verticals.

The team at WGSN consists of high performing sales teams made up of Client Services Coordinators, Business Development Associates, Business Development Managers, and Account Managers who have worked incredibly hard over the past year to achieve outstanding results. Our teams are diverse, tenacious, resilient, and extremely dedicated because they truly believe in the value WGSN services bring to our global clientele who operate in Fashion, Beauty, Interiors, Food & Drink and Consumer Tech.

Key accountabilities:

• Generate outbound leads via email, social outreach, and high-volume cold calling.
• Research and identify strategic growth opportunities within key industries and markets.
• Qualify inbound and marketing-generated leads, and book discovery calls for Business Development Managers.
• Effectively communicate WGSN’s value proposition to a wide range of professionals — from creatives to C-suite.
• Help build and maintain a robust pipeline to support the wider sales team’s ambitious goals.
• Collaborate with Business Development Managers to ensure seamless lead hand-off and follow-up.
• Track and optimize outreach effectiveness through CRM and sales enablement tools.
• Meet and exceed key activity metrics — including outreach volume, meetings booked, and engagement conversion.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required:

• You’re fluent in German (essential).
• You’re passionate about sales and excited to build or continue your career in a fast-growth environment.
• You’re energized by hitting (and exceeding) targets and KPIs.
• You’re a confident communicator who enjoys talking to people and building relationships.
• You’re naturally curious — about trends, industries, people, and business challenges.
• You’re organized, proactive, and thrive in a fast-paced, high-output team.
• You want to work in a company that’s creative, global, and at the cutting edge of consumer insights.

What we offer:

• 25 days of holiday per year - with an option to buy/ sell up to 5 days.
• Pension, Life Assurance and Income Protection.
• Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness.
• Employee assistance programme, season ticket loans and cycle to work scheme.
• Volunteering opportunities and charitable giving options.
• Great learning and development opportunities.

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our culture prioritises inclusivity, allowing our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

A Note for Applicants: We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process.