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- Tasks: Lead a global marketing team to drive growth and awareness for a data storage company.
- Company: Join a pre-IPO tech firm providing enterprise-grade storage solutions to Fortune 500 companies.
- Benefits: Enjoy flexible working hours, professional development opportunities, and a dynamic work culture.
- Why this job: Be part of an innovative team focused on data-driven marketing strategies and impactful growth.
- Qualifications: 10+ years in growth marketing with B2B experience; strong analytical and project management skills required.
- Other info: Collaborate with cross-functional teams to align marketing initiatives with business goals.
The predicted salary is between 43200 - 72000 £ per year.
A US-based data storage company that provides enterprise-grade object storage solutions for fortune 500 companies is expanding. They are pre-IPO and require a Director of Growth Marketing to manage a global team and be responsible for the strategies and programs that align marketing initiatives with sales and business goals, and lead growth by building awareness and pipeline.
Data-driven insights and innovative marketing strategies and tactics are the foundation of the role, supporting a culture of continuous improvement. Responsibilities include:
- Manage all paid and organic growth marketing channels worldwide, including web, SEO, SEM, PPC, content marketing, email/automation, and events.
- Build, manage, and inspire a high-performing growth marketing team, ensuring individual and collective success by providing guidance, coaching, and professional development opportunities.
- Establish team and project processes and structure that will enable scale.
- Focus on careful targeting and appropriate messaging for each stage of the marketing funnel.
- Predictably contribute to pipeline, focusing on lead quality and velocity through the conversion cycle to meet or exceed aggressive growth targets.
- Key KPIs will be MQLs, SQLs, Closed/Won, conversion rates, and ROI.
- Optimize paid and organic channels based on data-driven decisions.
- Close partnership with Operations to consistently measure, test, and learn, with a keen focus on data quality and clear reporting.
- Collaborate closely with Channel and Field marketing, Product Marketing, Communications, and Design to ensure consistent and effective positioning and messaging across all touchpoints.
- Foster strong partnerships with sales, product management, and other cross-functional teams to align marketing initiatives with business objectives, ensuring seamless execution and ongoing collaboration.
- Develop and deliver regular reporting to leadership, highlighting key marketing performance metrics, growth opportunities, and progress towards growth targets.
Qualifications:
- 10+ years of growth marketing experience, including B2B marketing campaign development and demand generation experience at high-growth technology companies with an emphasis on the channel.
- Proven experience designing, developing, and executing fully integrated marketing campaigns that deliver against pipeline generation goals.
- Ability to work cross-functionally across sales, marketing, product, and finance teams to drive and influence business growth.
- Strong understanding of the sales and marketing technology stack, with hands-on experience with tools such as Pardot, Salesforce, Demandbase, GA, etc.
- Strong analytical and reporting skills with a bias towards data-driven decision making.
- Strong understanding of marketing and sales funnel metrics and how to deliver impact.
- Excellent project management and organizational abilities.
- Bachelor's degree in Marketing, Business Administration or equivalent.
Contact Detail:
WG Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Full-Time or Part-Time
✨Tip Number 1
Familiarise yourself with the latest trends in growth marketing, especially in B2B environments. Understanding the nuances of how to effectively target and engage enterprise clients will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the data storage and technology sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into the challenges they face, which can help you tailor your approach when discussing strategies.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns where you used data-driven insights to achieve significant results. This will demonstrate your ability to contribute to pipeline generation and meet aggressive growth targets.
✨Tip Number 4
Research the company’s current marketing initiatives and be ready to discuss how you would enhance their strategies. Tailoring your insights to their specific needs will show that you are proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Marketing Manager - Full-Time or Part-Time
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, especially in B2B environments. Emphasise your achievements in managing marketing campaigns and driving lead generation, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your skills align with their needs. Mention specific marketing strategies you've successfully implemented in the past that relate to the job description.
Showcase Data-Driven Success: Provide examples of how you've used data to inform marketing decisions. Highlight any tools you’ve used, such as Salesforce or Google Analytics, and discuss how your analytical skills have contributed to successful marketing outcomes.
Highlight Leadership Experience: Since this role involves managing a global team, be sure to include your leadership experience. Discuss how you've inspired teams, provided coaching, and facilitated professional development in previous positions.
How to prepare for a job interview at WG Recruitment
✨Showcase Your Data-Driven Mindset
Since this role heavily relies on data-driven insights, be prepared to discuss specific examples of how you've used data to inform your marketing strategies. Highlight any tools you've used, like Salesforce or Google Analytics, and how they contributed to your success.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Share experiences where you successfully collaborated with sales, product management, or finance to achieve marketing goals. Emphasise your ability to align marketing initiatives with broader business objectives.
✨Prepare for KPI Discussions
Understand the key performance indicators relevant to the role, such as MQLs, SQLs, and conversion rates. Be ready to discuss how you've previously met or exceeded these metrics in your past roles, and what strategies you employed to achieve those results.
✨Highlight Leadership and Team Development Skills
As a Director of Growth Marketing, you'll need to inspire and manage a team. Prepare to talk about your leadership style, how you've developed team members in the past, and any successful projects that resulted from effective team collaboration.
