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- Tasks: Lead a global marketing team to drive customer acquisition and retention strategies.
- Company: Join a pre-IPO US-based data storage company serving Fortune 500 clients.
- Benefits: Enjoy opportunities for professional development and a dynamic work environment.
- Why this job: Be part of an innovative culture focused on data-driven growth and continuous improvement.
- Qualifications: 10+ years in growth marketing, preferably in tech; strong analytical skills required.
- Other info: Collaborate with cross-functional teams to align marketing with business goals.
The predicted salary is between 54000 - 84000 £ per year.
A US-based data storage company that provides enterprise-grade object storage solutions for fortune 500 companies is expanding. They are pre-IPO and require a Director of Growth Marketing to manage a global team and be responsible for the strategies and programs that drive customer acquisition, engagement and retention. This marketing leadership position will align marketing initiatives with sales and business goals, and lead growth by building awareness and pipeline. Data-driven insights and innovative marketing strategies and tactics are the foundation of the role, and support a culture of continuous improvement.
Responsibilities:
- Manage all paid and organic growth marketing channels worldwide, including web, SEO, SEM, PPC, content marketing, email/automation, events.
- Build, manage, and inspire a high-performing growth marketing team, ensuring individual and collective success by providing guidance, coaching, and professional development opportunities.
- Establish the team and project processes and structure that will enable scale.
- Develop and execute comprehensive strategies and integrated campaigns to support awareness, acquire new customers and partners, and increase lifetime value.
- Focus on careful targeting and appropriate messaging for each stage of the marketing funnel.
- Predictably contribute to pipeline, with a focus on lead quality and velocity through conversion cycle in order to meet or exceed aggressive growth targets.
- Key KPIs will be MQLs, SQLs, Closed/Won, conversion rates, and ROI.
- Optimize paid and organic channels, based on data-driven decisions.
- Close partnership with Operations to consistently measure, test and learn, with a keen focus on data quality and clear reporting.
- Collaborate closely with Channel and Field marketing, Product Marketing, Communications, and Design to ensure consistent and effective positioning and messaging across all touchpoints.
- Foster strong partnerships with sales, product management, and other cross-functional teams to align marketing initiatives with business objectives, ensuring seamless execution and ongoing collaboration.
- Develop and deliver regular reporting to leadership, highlighting key marketing performance metrics, growth opportunities, and progress towards growth targets.
Qualifications:
- 10+ years of growth marketing experience, including B2B marketing campaign development and demand generation experience at high-growth technology companies with an emphasis on the channel.
- Background in storage and/or security preferred.
- Proven experience designing, developing, and executing fully integrated marketing campaigns that deliver against pipeline generation goals.
- Successful track record managing 1:many and 1:few ABM programs.
- Ability to work cross-functionally across sales, marketing, product and finance teams to drive and influence business growth.
- Strong understanding of the sales and marketing technology stack, with hands-on experience with tools such as Pardot, Salesforce, Demandbase, GA, etc.
- Strong analytical and reporting skills with a bias towards data-driven decision making.
- Strong understanding of marketing and sales funnel metrics and how to deliver impact.
- Excellent interpersonal and communications skills.
- Excellent project management and organizational abilities.
- Bachelor's degree in Marketing, Business Administration or equivalent.
Director of Growth Marketing employer: WG Recruitment
Contact Detail:
WG Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Growth Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in growth marketing, especially in B2B environments. Understanding the nuances of customer acquisition and retention strategies will help you stand out as a candidate who is not only experienced but also up-to-date with industry practices.
✨Tip Number 2
Network with professionals in the data storage and technology sectors. Attend relevant industry events or webinars to connect with potential colleagues and learn more about the challenges they face. This can provide you with insights that you can leverage during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully managed in previous roles. Being able to articulate how you've driven MQLs, SQLs, and conversion rates will demonstrate your data-driven approach and ability to contribute to pipeline growth.
✨Tip Number 4
Showcase your experience with marketing technology tools like Pardot, Salesforce, and Google Analytics. Highlighting your hands-on experience with these platforms will reassure the hiring team of your capability to optimise marketing channels effectively.
We think you need these skills to ace Director of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in B2B environments. Emphasise your achievements in managing marketing campaigns and driving customer acquisition, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your background aligns with their needs. Mention specific strategies you've implemented in previous roles that led to measurable growth.
Showcase Data-Driven Success: Provide examples of how you've used data to inform marketing decisions. Highlight any tools or technologies you’ve worked with, such as Salesforce or Google Analytics, to show your analytical skills and familiarity with the marketing tech stack.
Highlight Leadership Experience: Since this role involves managing a global team, be sure to include examples of your leadership style and how you've successfully developed and inspired teams in the past. Discuss any coaching or mentoring experiences that showcase your ability to foster talent.
How to prepare for a job interview at WG Recruitment
✨Showcase Your Data-Driven Mindset
As a Director of Growth Marketing, you'll need to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific examples where you've used analytics to optimise marketing strategies and improve conversion rates.
✨Highlight Your Leadership Experience
This role requires managing a global team, so it's crucial to showcase your leadership skills. Share experiences where you've built and inspired high-performing teams, focusing on how you provided guidance and professional development opportunities.
✨Understand the Marketing Funnel
Familiarise yourself with the marketing funnel metrics, as this position heavily relies on them. Be ready to explain how you've targeted messaging for different stages of the funnel and how it contributed to pipeline generation.
✨Prepare for Cross-Functional Collaboration
Collaboration is key in this role. Prepare examples of how you've successfully worked with sales, product management, and other teams to align marketing initiatives with business objectives, ensuring seamless execution.
