Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive revenue growth through innovative marketing strategies and data-driven insights.
- Company: Join WEX Europe Services, a leader in fuel card and mobility solutions.
- Benefits: Enjoy a competitive salary, hybrid work, and generous holiday allowance.
- Other info: Collaborate with cross-functional teams and stay ahead of industry trends.
- Why this job: Make a real impact on customer acquisition and retention in a dynamic environment.
- Qualifications: Experience in revenue marketing and strong analytical skills required.
The predicted salary is between 68000 - 75000 ÂŁ per year.
WEX Europe Services Ltd is the owner of the Esso Fuel card portfolio and a leading provider of fuel card and mobility payment solutions across Europe and the US.
The Senior Revenue Marketing Manager will develop and execute strategic, revenue‑driving marketing initiatives across EMEA, focusing on the acquisition part of the customer lifecycle to maximize revenue growth for the EU Mobility business line. The role requires a data‑driven, highly analytical mindset and a solid understanding of customer journey optimisation and marketing automation.
What’s on Offer
- Competitive salary – £68,000‑£75,000 (dependent on experience)
- Annual company bonus
- 40‑hour week Monday to Friday, no evenings or weekends
- Hybrid working (1‑2 days per week at London Bridge office)
- Industry‑leading pension scheme
- 25 days holiday plus bank holidays – opportunity to purchase additional days
- Life assurance
- Income protection
- Discounts & perks platform
- Employee wellbeing programme
How you’ll make an impact
- Develop and implement comprehensive revenue marketing strategies aligned with EU Mobility objectives and revenue targets.
- Drive sales transformation efforts supporting the shift towards an Ideal Customer Profile (ICP) focused model.
- Ensure delivery of the Marketing Plan, tracking performance against growth and conversion targets.
- Facilitate the transition to ICP targeting by aligning marketing output with sales objectives and high‑value customer segments.
- Design and execute targeted campaigns across channels to drive high‑quality lead acquisition within the EU market.
- Optimize the customer activation process through targeted communications and onboarding programmes.
- Collaborate on customer retention programmes to minimise churn and maximise lifetime value.
- Leverage marketing automation platforms to nurture leads and personalise communications.
- Define, track and analyse key revenue metrics (CAC, activation rate, engagement score, churn rate, LTV) to gauge campaign effectiveness.
- Conduct A/B and multivariate tests on marketing assets and customer journey touchpoints to improve conversion rates.
- Coordinate closely with Sales, Product Marketing and Customer Success teams to align goals and strategies across the EU.
- Manage marketing budgets for revenue‑focused initiatives, ensuring efficient resource allocation and maximum ROI.
- Stay updated on the latest trends in revenue marketing, marketing automation and customer lifecycle management in Europe.
- Provide regular performance reports and insights to key stakeholders.
- Champion operational excellence through strong internal processes and stakeholder engagement.
- Support the Campaign Manager with resource planning and optimisation, establishing best‑in‑class briefing standards.
- Enhance briefing quality to guarantee strategic alignment and clear accountability across cross‑functional marketing initiatives.
Experience you’ll bring
- Previous experience in revenue marketing, demand generation, or a related field, focused on measurable revenue growth.
- Proven track record of developing and executing successful marketing strategies that improve acquisition, activation, engagement and retention.
- Deep understanding of the customer lifecycle and experience in optimising each stage.
- Extensive experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills and ability to interpret complex data, identify trends and translate insights into action.
- Experience managing marketing budgets and forecasting ROI.
- Excellent project management and organisational skills, capable of handling multiple complex projects simultaneously.
- Strong communication and presentation skills, able to convey data‑driven insights and recommendations to stakeholders.
- Experience working within the European Union market, understanding regional nuances and regulations.
- Bachelor’s degree in Marketing, Business Administration or a related field.
- Experience in mobility, transportation or financial services sectors.
- Familiarity with account‑based marketing strategy.
- Experience with data‑visualisation tools (e.g., Tableau, Power BI).
- Experience in multilingual marketing campaigns.
- Fluency in one or more additional European languages (e.g., French, German, Italian) is advantageous but not essential.
- Experience building and leading cross‑functional marketing initiatives.
- Strong understanding of digital marketing channels and their role in the revenue funnel.
- Experience with customer segmentation and personalization strategies within the EU market.
- Strategic thinker with a results‑oriented, data‑driven approach.
Legal Statement
WEX Europe Services Ltd is an Equal Opportunity Employer. We consider all qualified candidates without regard to race, colour, religion, sex, national origin, disability, or veteran status.
Senior Revenue Marketing Manager employer: WEX
Contact Detail:
WEX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Revenue Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in revenue marketing and customer lifecycle optimisation.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your achievements and demonstrate your analytical mindset effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Revenue Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Revenue Marketing Manager role. Highlight your experience in revenue marketing and any successful strategies you've implemented that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires a data-driven mindset, be sure to include examples of how you've used analytics to drive marketing decisions. This could be anything from improving conversion rates to optimising customer journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at WEX
✨Know Your Numbers
As a Senior Revenue Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key revenue metrics like CAC, LTV, and churn rate. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've executed. Highlight how these initiatives improved acquisition and retention rates. Use metrics to back up your claims, as this role is all about measurable growth.
✨Understand the Customer Journey
Familiarise yourself with the customer lifecycle and be prepared to discuss how you’ve optimised each stage. Think about how you can apply this knowledge to enhance the customer activation process for the EU Mobility business line.
✨Collaboration is Key
This role requires close collaboration with Sales and Customer Success teams. Be ready to talk about your experience working cross-functionally and how you’ve aligned marketing strategies with sales objectives in previous roles.