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For Companies At a Glance
- Tasks: Lead product marketing strategies for innovative Mobility products and drive market success.
- Company: Dynamic tech company in London with a focus on collaboration and growth.
- Benefits: Competitive salary, annual bonus, hybrid work, and generous holiday allowance.
- Why this job: Make a real impact in a strategic role while mentoring future talent.
- Qualifications: Proven experience in product marketing, especially in B2B technology or financial services.
- Other info: Join a vibrant team with excellent career development opportunities.
The predicted salary is between 65000 - 80000 £ per year.
The Senior Product Marketing Manager will be responsible for developing and executing go-to-market strategies that drive the adoption, growth, and success of our Mobility products and services. This strategic role involves defining product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings in the market. The role acts as the crucial link between Product, Sales, and Marketing, ensuring our solutions effectively reach and engage the right customers, leading to increased market share and revenue. The successful candidate will be recognised as a subject matter expert, providing thought leadership on market trends, driving measurable business outcomes, and mentoring junior colleagues. This position balances 40% execution with 60% strategic leadership and requires close collaboration with Product Marketing peers across EMEA, the US, and APAC to ensure global alignment and knowledge sharing.
What’s on offer?
- Highly competitive salary between £65,000 - £80,000 (Dependent on experience)
- Annual company bonus
- 37.5 hour week – Monday to Friday no evenings or weekends
- Hybrid working (minimum 2 days per week in the London Bridge Office)
- Industry leading pension scheme
- 25 days plus bank holiday – with the opportunity to purchase additional holidays
- Life assurance
- Income protection
- Discount & perks platform
- Employee wellbeing
- Employee and corporate events calendar throughout the year
How you’ll make an impact
- Develop and own product positioning, messaging, and value propositions for Mobility offerings, ensuring they are compelling, differentiated, and scalable across regions.
- Lead the creation and execution of GTM strategies for new launches and major updates, defining audiences, objectives, and success metrics.
- Collaborate with Product Management to shape the roadmap based on market insights, customer feedback, and competitive intelligence.
- Act as the subject matter expert on target buyers and their journeys, using this expertise to guide both sales and marketing strategies.
- Deliver high-impact sales enablement materials (presentations, battle cards, datasheets, case studies, training) to equip sales teams for success.
- Partner with Marketing, Product, and Sales to ensure consistent messaging across all campaigns and channels.
- Conduct ongoing market and competitive research to identify trends, customer pain points, and growth opportunities, ensuring strategies remain cutting-edge.
- Define and track KPIs such as adoption rates, market share, sales velocity, and customer satisfaction, using dashboards and reporting systems.
- Analyse performance of product marketing programs and provide recommendations for optimisation.
- Oversee creation of clear, compelling content across platforms while ensuring brand consistency.
- Present strategies, plans, and results to senior leadership.
- Provide coaching and mentorship to junior team members, fostering collaboration and innovation.
Experience You’ll Bring
- Previous proven experience in product marketing, preferably in B2B Technology, SaaS, or Financial Technology, with a strong track record in product launches and GTM execution.
- Deep understanding of product marketing principles, including segmentation, targeting, positioning, competitive analysis, and persona development.
- Proven ability to translate technical features into clear customer benefits and differentiated value propositions.
- Strong strategic planning, analytical, and program management skills, with the ability to balance vision and execution.
- Excellent written and verbal communication skills, able to craft compelling narratives for technical, business, and executive audiences.
- Strong project management and organisational skills, able to lead multiple complex initiatives.
- Demonstrated ability to influence stakeholders at all levels and drive effective cross-functional collaboration.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Experience in Financial Services; specific expertise with Cards, Payments, or Mobility solutions highly desirable.
- Experience creating and delivering impactful sales enablement programs.
- Familiarity with agile methodologies and working closely with product teams.
- Experience with market research and competitive intelligence tools.
- Strong storytelling capabilities with the ability to engage and influence stakeholders.
What’s next?
If you believe you are passionate about joining our growing team as our new Senior Product Marketing Manager and wish to help grow WEX, please APPLY TODAY for immediate consideration.
Senior Product Marketing Manager employer: WEX
Contact Detail:
WEX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your experience aligns with their goals. We want you to shine as the subject matter expert they’re looking for!
✨Tip Number 3
Showcase your strategic thinking! During interviews, share examples of how you've developed and executed successful go-to-market strategies. We love hearing about your past successes and how you can bring that expertise to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always on the lookout for passionate candidates who are eager to make an impact.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in B2B Technology or SaaS. We want to see how your skills align with our needs for the Senior Product Marketing Manager role.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful product launches or go-to-market strategies you've executed. We love seeing measurable outcomes that demonstrate your impact!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas, as we value excellent communication skills. Remember, you’re crafting a narrative that should resonate with us!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WEX
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to be the expert on your Mobility products. Research their features, benefits, and how they stand out in the market. Be ready to discuss how you would position these products and what strategies you would implement to drive adoption.
✨Showcase Your Strategic Thinking
This role requires a balance of execution and strategic leadership. Prepare examples of past experiences where you've developed go-to-market strategies or led product launches. Highlight your ability to analyse market trends and customer feedback to shape product roadmaps.
✨Prepare for Cross-Functional Collaboration
Collaboration is key in this role. Think about how you've worked with sales, marketing, and product teams in the past. Be ready to share specific instances where your collaboration led to successful outcomes, and how you ensured consistent messaging across campaigns.
✨Demonstrate Your Mentorship Skills
As you'll be mentoring junior colleagues, think of ways you've supported others in their professional growth. Share examples of how you've provided coaching or guidance, and how that has contributed to team success. This will show your leadership potential and commitment to fostering a collaborative environment.
