At a Glance
- Tasks: Lead AI-driven content strategy and create engaging narratives across various platforms.
- Company: Join WEX, a pioneering payments and technology company shaping the future.
- Benefits: Enjoy a competitive salary, flexible hybrid work, and a supportive team environment.
- Other info: Dynamic role with opportunities for growth and collaboration in a diverse team.
- Why this job: Be at the forefront of AI content innovation and make a real impact.
- Qualifications: Experience in SEO, content marketing, and a solid understanding of AI principles required.
The predicted salary is between 50000 - 55000 € per year.
WEX is an innovative payments and technology company looking to forge the way in a rapidly changing environment, with a goal to simplify the business of doing business for our customers, freeing them to spend more time, with less worry, on the things they love. We are on a journey to build a consistent world class user experience across our products and services and leverage customer driven innovation across all of our strategic initiatives.
This person is not a content writer in the traditional sense, though they must have a deep understanding of storytelling, brand voice, and audience empathy. Their job is to be the maestro of a content orchestra where the instruments are AI models, data pipelines, and human creativity.
What’s on offer?
- Highly competitive salary up to £50,000-£55,000 dependent on experience
- 37.5-hour week - Monday to Friday - no evenings
This person is responsible for defining our content strategy for a world where search is increasingly driven by AI overviews and generative search results. They will move beyond traditional SEO keywords and focus on ‘Generative Engine Optimisation’ (GEO). This means creating content that is comprehensive, fast-rich, and contextually relevant enough to be a top source for AI models. They will use AI to identify content gaps, analyse competitor strategies and predict emerging trends before they become mainstream.
Workflow Orchestration; They will design and manage the end-to-end content workflow, which is now a hybrid of human and AI tasks.
Prompt and Direct AI; They will be a master prompt engineer, directing AI models (like GPT-4 or similar) to generate outlines, first drafts, and variations of content across different formats (blog posts, social media updates, video scripts, email copy).
Augment Human Creativity; They will use AI as a research and ideation partner, freeing up human writers to focus on the high-level strategy, emotional resonance, and the unique insights that AI can’t replicate.
Ensure Brand Integrity; Using AI tools, they will enforce our brand's voice and tone consistently across all content, even at massive scale. They will be the final human editor, ensuring authenticity and fact-checking to maintain brand trust.
Dynamic Content Personalisation This is where content becomes a true driver of business value. The ‘AI Content Strategist’ will use AI to dynamically personalise content in real-time.
- Website Content; A visitor returning to our site will see a blog post tailored to their previous browsing history and expressed interests.
- Email Marketing; AI will select the most relevant content to include in an email, and even optimise the send time for each individual recipient.
- Cross-Channel Repurposing; A single long-form blog post will be automatically transformed into a series of short social media videos, an infographic, a podcast script, and a series of email snippets, all with consistent messaging and tone.
Experience you’ll bring
- Previous experience in SEO and content marketing, preferably in a B2B finance or technology organisation or agency.
- Hands-on proficiency with major SEO tools (e.g. Ahrefs, SEMrush, Moz) for keyword research, backlink analysis, and technical audits.
- A thorough understanding of AI principles and technology, including prompt engineering, LLM and GEO.
- Experience with various Content Marketing Systems (CMS), including updating and optimising on-site content (WordPress).
- Strong analytical skills to interpret data from platforms like Google Analytics, Google Search Console, and derive actionable insights.
- Ability to collaborate effectively with cross-functional teams.
- Culturally adept and comfortable working across a geographically diverse workforce.
- Confident communicator to both external and internal customers, with strong relationship-building skills.
- Ability to manage multiple tasks with little to moderate direction.
- Critical thinker and problem solver with good time management skills.
- Proactive team player who seeks to learn and share experiences with others.
- React in a calm and professional manner when faced with unexpected challenges.
- Ideally educated in marketing, communications, or a similar field.
- Experience with data visualisation platforms is a plus.
- Experience of working in multiple European countries and handling translations.
- Language skills (English plus one or more of the following languages: French, Dutch, German or Italian) both written and verbal would be highly desirable.
- Experience working with Google G Suite, Adobe Creative Cloud, and other digital marketing tools.
What’s next? If you feel that you have the necessary skills to be our new AI Content Manager EMEA then please APPLY TODAY for immediate consideration. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Due to the volume of applications received, unfortunately it is not possible to respond to each one individually; applicants that are shortlisted will be contacted within one week of applications. We do not accept speculative agency CVs. Any CV received by WEX will be treated as a gift and will not be eligible for an agency fee. PSL agencies should only send CVs if authorised to do so by the Talent Acquisition team.
AI Content Manager, EMEA employer: WEX
WEX is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the AI Content Manager role in Manchester. With a competitive salary and a focus on employee growth, WEX encourages collaboration and creativity, allowing team members to leverage cutting-edge AI technology while maintaining brand integrity. The hybrid working model promotes work-life balance, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land AI Content Manager, EMEA
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at WEX. A friendly chat can sometimes lead to insider info about the role and even a referral.
✨Tip Number 2
Show off your skills in action! If you have a portfolio or examples of your work, make sure to highlight them during interviews. Demonstrating your expertise in AI content strategy can really set you apart.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss how you would handle real-world scenarios related to AI content management. This shows you're not just a thinker but also a doer who can adapt to challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at WEX.
We think you need these skills to ace AI Content Manager, EMEA
Some tips for your application 🫡
Show Your Storytelling Skills:We want to see your understanding of storytelling and brand voice. Use your application to showcase how you can weave a narrative that resonates with our audience. Remember, it’s not just about what you say, but how you say it!
Be a Prompt Engineer:Since the role involves directing AI models, highlight any experience you have with prompt engineering. Share examples of how you've used AI in your previous roles to enhance content creation or strategy.
Demonstrate Analytical Prowess:We love data-driven decisions! Make sure to include your experience with SEO tools and analytics platforms. Show us how you've used data to inform your content strategies and drive results.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at WEX
✨Know Your AI Inside Out
Make sure you brush up on your understanding of AI principles and technologies, especially prompt engineering and generative search. Be ready to discuss how you've used AI in content creation or strategy before, as this role is all about leveraging AI to enhance human creativity.
✨Showcase Your Content Strategy Skills
Prepare examples of past content strategies you've developed, particularly those that involved SEO and data analysis. Highlight how you identified content gaps and used analytics tools like Google Analytics or SEMrush to inform your decisions. This will demonstrate your ability to create comprehensive and contextually relevant content.
✨Master the Art of Storytelling
Since storytelling is key for this role, think of ways to articulate your understanding of brand voice and audience empathy. Prepare a few anecdotes that showcase your ability to craft compelling narratives that resonate with different audiences, especially in a B2B context.
✨Be Ready to Discuss Workflow Orchestration
This position involves managing a hybrid workflow of human and AI tasks. Be prepared to talk about your experience in designing and managing content workflows, and how you’ve successfully integrated AI tools into your processes. This will show that you can effectively orchestrate the 'content orchestra' mentioned in the job description.
