At a Glance
- Tasks: Drive revenue growth through innovative marketing strategies and optimise customer acquisition.
- Company: Join WEX, a leader in the mobility sector with a focus on diversity and inclusion.
- Benefits: Competitive salary, annual bonus, hybrid work, and generous holiday allowance.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact in a dynamic role that shapes the future of EU Mobility.
- Qualifications: Proven experience in revenue marketing and strong analytical skills required.
The predicted salary is between 68000 - 75000 £ per year.
WEX Europe Services Ltd owns the Esso Fuel card portfolio with offices across Europe and the US. The Senior Revenue Marketing Manager for the EU Mobility business line will develop and execute strategic, revenue‑driving marketing initiatives across EMEA. This role focuses on optimizing customer acquisition to maximize revenue growth for the EU Mobility business. The ideal candidate is data‑driven, highly analytical, and has a strong understanding of customer journey optimisation and marketing automation. A 9‑month fixed‑term contract requires availability for a short notice start and commitment to the full duration.
What’s on Offer?
- Highly competitive salary: £68,000‑£75,000 (dependent on experience)
- Annual company bonus
- 40‑hour work week, Monday to Friday – no evening or weekend work
- Hybrid working: 1–2 days per week at our London Bridge office
- Industry‑leading pension scheme
- 25 days holiday plus bank holidays, with the option to purchase additional days
- Life assurance and income protection
- Discounts & perks platform
- Employee wellbeing initiatives
How you’ll make an impact
- Develop and implement comprehensive revenue marketing strategies aligned with EU Mobility objectives and revenue targets.
- Drive sales transformation by supporting the transition to an Ideal Customer Profile (ICP)‑focused model.
- Deliver the marketing plan, tracking performance against growth and conversion targets.
- Align marketing output with evolved sales objectives for high‑value customer segments.
- Design and execute targeted campaigns across channels to acquire high‑quality leads in the EU market.
- Optimize customer activation through targeted communications and onboarding programs.
- Collaborate on retention programs to minimise churn and maximise customer lifetime value.
- Leverage marketing automation to nurture leads, personalise communications, and automate touchpoints.
- Define, track, and analyse key revenue metrics (e.g., CAC, activation rate, engagement score, churn rate, LTV).
- Conduct A/B and multivariate testing on marketing assets and journey touchpoints.
- Collaborate with Sales, Product Marketing, and Customer Success to align revenue goals and strategies.
- Manage budgets for revenue‑focused initiatives, ensuring efficient resource allocation and maximum ROI.
- Stay current with trends and best practices in revenue marketing, marketing automation, and customer lifecycle management.
- Provide regular reports and insights on performance to key stakeholders.
- Champion strong internal processes and high‑level stakeholder engagement.
- Support Campaign Manager with resource planning and optimisation, driving best‑in‑class briefing standards.
Experience you’ll bring
- Proven track record in revenue marketing, demand generation, or a related field, driving measurable revenue growth.
- Experience developing and executing successful strategies that improve acquisition, activation, engagement, and retention.
- Deep understanding of the customer lifecycle and implementation of optimisation strategies.
- Extensive experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills – ability to interpret complex data, identify trends, and translate insights into actionable strategies.
- Experience managing marketing budgets and forecasting ROI.
- Excellent project management and organisational skills, handling multiple complex projects simultaneously.
- Strong communication and presentation skills, conveying data‑driven insights to stakeholders.
- Experience working within the EU market, understanding regional nuances and regulations.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Experience in the mobility, transportation, or financial services sector.
- Familiarity with account‑based marketing (ABM) strategies.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Experience with multilingual marketing campaigns.
- Fluency in one or more additional EU languages (e.g., French, German, Italian) is an advantage but not essential.
- Experience building and leading cross‑functional marketing initiatives.
- Strong understanding of digital marketing channels and their role in the revenue funnel.
- Experience with customer segmentation and personalization strategies within the EU market.
- Strategic thinker with a results‑oriented, data‑driven approach.
Senior Revenue Marketing Manager in London employer: WEX Inc.
WEX Europe Services Ltd is an exceptional employer, offering a dynamic work environment at our London Bridge office with a strong focus on employee wellbeing and professional growth. With a competitive salary, generous holiday allowance, and a commitment to diversity and inclusion, we empower our team members to thrive while driving impactful marketing strategies in the EU Mobility sector. Join us for a rewarding career where your contributions directly influence revenue growth and customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Revenue Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals, especially around revenue marketing and customer acquisition strategies.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your analytical skills and how you've driven measurable revenue growth in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at WEX.
We think you need these skills to ace Senior Revenue Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Revenue Marketing Manager role. Highlight your experience in revenue marketing and customer journey optimisation, as these are key for us. Use specific examples that showcase your achievements in driving measurable revenue growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your analytical skills and experience with marketing automation platforms, and how they align with our goals at WEX Europe Services Ltd.
Showcase Your Data Skills:Since we’re looking for someone who’s data-driven, make sure to highlight your analytical skills. Include any relevant metrics or KPIs you've worked with in the past, like CAC or LTV, to demonstrate your ability to interpret complex data and drive strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WEX Inc.
✨Know Your Numbers
As a Senior Revenue Marketing Manager, you'll need to be data-driven. Brush up on key metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Be ready to discuss how you've used these metrics in past roles to drive revenue growth.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've executed. Highlight your role in developing strategies that improved customer acquisition and retention. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Familiarise Yourself with Marketing Automation Tools
Since this role requires experience with platforms like Marketo or HubSpot, make sure you can speak confidently about your experience with these tools. Discuss how you've leveraged automation to optimise customer journeys and improve engagement.
✨Understand the EU Market Nuances
Given the focus on the EU Mobility business line, research regional trends and regulations. Be prepared to discuss how these factors influence marketing strategies and customer behaviour in the EU market.
