At a Glance
- Tasks: Lead corporate communications for WeWork in the UK and Ireland, shaping messaging and media relations.
- Company: Join WeWork, a global leader in flexible workspace solutions, empowering businesses worldwide.
- Benefits: Be part of a vibrant community with opportunities for growth and collaboration.
- Other info: Dynamic environment with a focus on innovation and teamwork.
- Why this job: Make an impact in the future of work while developing your strategic storytelling skills.
- Qualifications: 8+ years in corporate communications, strong writing skills, and experience with media relations.
The predicted salary is between 49500 - 60500 £ per year.
About Us
At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.
We are seeking a Senior Manager, Corporate Communications, International to spearhead integrated external and internal communications for WeWork’s priority United Kingdom and Ireland region, while working closely with the regional and global communications team to shape corporate and product messaging, executive thought leadership, public affairs, and strategic partnerships. This role will provide dedicated senior Communications leadership for UKI and serve as a key communications adviser to UKI leadership and the International President, with select responsibilities across Europe. This role is pivotal in driving WeWork’s communications strategy, solidifying the company’s reputation as a leader in the future of work and commercial real estate.
This individual manages high-profile initiatives, cultivates key media relationships, supports internal communications initiatives and amplifies successful member and market stories. The role requires strong strategic thinking, exceptional communication skills, and expertise in stakeholder engagement. It will operate as a peer to other regional Communications leads, with autonomy over UKI strategy and execution within the global framework.
In this role, you will work with the Head of Global Communications to develop and lead/execute comprehensive external communications plans for UKI-based corporate, sales, real estate, product and overall brand initiatives. You will contribute to key internal communications moments, including regional Town Halls, and provide strategic support, while also adapting external communications content and global priorities for internal and locally relevant channels. The role will also partner closely with the Senior Manager overseeing Continental Europe to align regional priorities, share market insights and coordinate communications activity across international markets.
Corporate & Brand Communications
- Develops and executes comprehensive and proactive external communications plans for global and UKI-based corporate, brand and product initiatives, translating global priorities into locally relevant strategies.
- Drafts compelling press releases, pitches, talking points, and other materials.
- Manages UKI media strategy and relationships, secures interviews, and prepares spokespeople, notably the International President, UKI leadership, UKI-based General Managers, and the real estate team.
- Contributes to building core company messaging and narrative, adapting it for diverse audiences.
- Distills complex topics into clear and concise communications for media, customers, and stakeholders.
- Builds a consistent pipeline of UKI market stories and develops locally relevant stories for global amplification.
- Develops and executes an integrated UKI internal Communications rhythm and leads regional Town Hall strategy and execution.
- Partners closely with the Senior Manager overseeing Continental Europe to maintain alignment across UKI and Continental Europe, identify cross-market storytelling opportunities and lead or support consistent execution of broader European Communications priorities as appropriate.
Partners with Head of Global Communications on Executive Positioning & Thought Leadership
- Contributes to CEO and executive communications strategies locally and regionally, and leads thought leadership campaigns for the International President, UKI leadership and General Managers.
- Facilitates on-the-record, background and off-record reporter conversations for executives.
- Provides senior communications counsel and support to UKI leadership and the International President.
- Elevates executive profiles by preparing them for speaking opportunities and developing compelling presentations.
Sales and Real Estate Communications
- Leads communications plans for UKI-based sales and real estate initiatives (building openings/closures, landlord partnerships, deal announcements, etc.) and supports global projects.
- Develops and distributes global communications to landlord audiences.
- Leads the production of a quarterly, global landlord newsletter.
- Drafts communications for broker audiences and provides speaking points for executives.
- Consults on the sales/marketing broker newsletter.
Member Communications
- Develops and executes strategies to highlight member success stories and build brand advocacy.
- Identifies and cultivates relationships with members for storytelling opportunities and creates communications plans to share member stories through media outreach.
- Creates and manages member communications templates for building exits and updates.
- Crafts bespoke communications for unique building exit scenarios.
- Develops crisis communications plans and supports crisis response efforts.
- Manages local and regional issues and reputation matters, establishing clear protocols for local response and global escalation.
Miscellaneous
- Supports team organization and development.
- Coaches and mentors direct reports (when applicable).
- Manages PR agency relationships (when applicable).
- Oversees and approves external case study participation.
- Supports communications efforts and strategies tied to WeWork led events.
About You
Does the below sound like you? If so, we’d love to hear from you! You’re passionate about strategic storytelling and employee engagement at a global scale. You build trust quickly and thrive in collaborative, team-first cultures. 8+ years of experience in corporate communications, PR, or public affairs, ideally within dynamic, high-growth industries. Comfortable working in fast-paced, global environments with evolving priorities. Demonstrated expertise in both proactive media engagement and reactive crisis response. Strong writing and storytelling skills across formats (press releases, op-eds, speeches, etc.). Experience supporting senior leaders, managing media relations, and leading communications campaigns. Proven ability to work cross-functionally and translate complex topics into compelling, accessible messaging. Experience using AI tools to support research, media monitoring, content development and communications planning, with sound judgement around accuracy, confidentiality and appropriate use.
Life at WeWork
Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. WeWork was founded in 2010 with the vision to create environments where people and companies come together, get inspired, and do their best work. Since then, we’ve become one of the leading global flexible space providers committed to delivering technology-driven turnkey solutions, flexible spaces, and community experiences.
Senior Manager, Corporate Communications, International employer: wework
WeWork Manchester is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member plays a vital role in creating memorable experiences for our community. With a focus on employee growth, we offer ample opportunities for professional development and a supportive environment that values collaboration and innovation. Join us to be part of a dynamic team in a prime location, where your contributions directly impact the guest experience and workplace atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Corporate Communications, International
✨Get Involved in Industry Events
Jumping into industry events or leadership conferences can really help boost your visibility. Not only will you meet potential employers, but you’ll also get the chance to connect with other leaders in corporate management. Look for local or even virtual events that focus on leadership—every connection counts!
✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like wework.
✨Showcase Your Leadership Skills
When reaching out to potential employers, particularly for leadership roles, demonstrate your leadership capabilities with real examples. Share stories from your previous positions that illustrate how you handled challenges and drove results. This will help you stand out when you apply to places like wework.
✨Tailor Your LinkedIn Presence
Ensure your LinkedIn profile is specifically tailored to corporate leadership. Highlight achievements, showcase relevant content and engage with posts in management groups. This not only builds your credibility but keeps you on the radar of companies looking for candidates like you as they post full-time opportunities.
We think you need these skills to ace Senior Manager, Corporate Communications, International
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to wework.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of wework. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at wework
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with wework, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at wework, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for wework could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at wework as they’re likely seeking a candidate who can enhance their workplace culture.
