At a Glance
- Tasks: Lead international marketing strategies and drive brand growth across global markets.
- Company: Join WeWork, a leader in flexible workspace solutions with a vibrant community.
- Benefits: Dynamic work environment, career growth opportunities, and a supportive team culture.
- Other info: Embrace creativity and innovation in a fast-paced, entrepreneurial setting.
- Why this job: Make a real impact on the future of work while collaborating with diverse teams.
- Qualifications: 10+ years in B2B marketing with strong leadership and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
About Us
At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.
About the Role
WeWork is seeking a strategic, commercially minded, and results-driven marketing leader to serve as Director, International Regional Marketing & Global Enterprise Programs as part of WeWork’s Global Marketing Team. This role will lead regional marketing strategy and execution across WeWork’s International markets while also overseeing global enterprise marketing, broker marketing, account-based marketing (ABM), and thought leadership initiatives that support pipeline growth and strategic revenue objectives worldwide.
This role is uniquely positioned at the intersection of regional growth marketing and global strategic account marketing. The successful candidate will be responsible for driving regional demand generation and brand growth across key international markets while also developing and scaling global enterprise and broker marketing programs that support WeWork’s broader commercial objectives.
This role reports directly to the Senior Director, Global Marketing and works closely with regional marketing counterparts in North America and Latin America, as well as global shared services teams.
Responsibilities:
- International Regional Marketing Leadership
- Develop and lead the regional marketing strategy for International markets to drive awareness, member acquisition, retention, engagement, and revenue growth across priority cities and countries.
- Serve as the primary marketing lead and strategic advisor to International regional leadership, ensuring marketing initiatives align closely with business goals and commercial priorities.
- Lead regional marketing planning and execution across the International portfolio, ensuring localized campaigns and programs are optimized for performance, efficiency, and market relevance.
- Partner with global shared services teams to adapt and localize campaigns, messaging, creative assets, and customer experiences for maximum impact across regional markets.
- Work closely with regional Sales, Product, Technology, Real Estate, and Community teams to support pipeline generation, occupancy goals, conversion optimization, and market growth initiatives.
- Become the subject matter expert on WeWork’s products, audiences, competitive landscape, and customer needs across International markets.
- Analyze regional marketing performance and customer insights to optimize strategy, improve campaign effectiveness, and identify new growth opportunities.
- Define, monitor, and communicate key performance metrics and business outcomes to regional stakeholders and executive leadership.
- Manage and allocate the corresponding regional marketing budget and P&L responsibly and effectively.
- Partner with global digital teams to optimize regional SEO, paid media, lifecycle marketing, and website conversion strategies.
- Global Enterprise and Broker Marketing:
- Lead the development and execution of global enterprise marketing and broker marketing strategies designed to drive pipeline growth, strategic account engagement, and revenue opportunities.
- Own and scale account-based marketing (ABM) programs targeting enterprise accounts, strategic prospects, and key customer segments in partnership with Enterprise Sales teams.
- Partner with Sales Operations and Sales leadership to define account prioritization, segmentation strategies, and integrated go-to-market approaches for enterprise audiences.
- Develop global broker marketing programs that strengthen relationships with CRE brokers, increase partner engagement, and drive broker-sourced pipeline opportunities.
- Create integrated multi-channel marketing campaigns across digital, content, events, partnerships, and field marketing channels to support enterprise and broker growth objectives.
- Collaborate closely with Sales teams to align marketing efforts with pipeline priorities, sales enablement needs, and revenue goals.
- Measure and report on enterprise and broker marketing performance, including engagement, influenced pipeline, conversion, and ROI metrics.
- Partner with Communications, PR, Brand, and Content teams to ensure enterprise and broker audiences are supported with compelling messaging, customer stories, and strategic narratives.
- Enterprise Content Strategy & Thought Leadership:
- Lead the strategy for enterprise-focused and broker-focused content and thought leadership initiatives globally.
- Identify opportunities to position WeWork leaders as authoritative voices across workplace innovation, flexibility, commercial real estate, and the future of work.
- Oversee the development of executive-level content, customer success stories, market insights, whitepapers, and industry perspectives that support demand generation and brand positioning.
- Ensure content strategies support the full customer journey, including awareness, engagement, pipeline acceleration, and customer retention.
- Drive market research and competitive analysis to inform messaging, positioning, and strategic storytelling.
- Partner cross-functionally to ensure consistency across brand, communications, PR, digital, and regional marketing initiatives.
- Cross-Functional Collaboration & Operations:
- Work collaboratively across Sales, Product, Real Estate, Revenue Operations, Brand, Finance, and Community teams to support WeWork’s business objectives globally.
- Partner with Finance and Operations teams to ensure marketing investments are aligned with business priorities and deliver measurable ROI.
- Manage relationships with external agencies, vendors, partners, and event stakeholders as needed to support regional and global marketing initiatives.
- Foster strong collaboration across global marketing teams and regional counterparts to ensure alignment, knowledge sharing, and operational excellence.
Experience & Qualifications:
- 10+ years of experience in B2B marketing, with a strong background in regional marketing, enterprise marketing, field marketing, ABM, growth marketing, or demand generation.
- Proven experience developing and executing enterprise marketing and strategic account-based marketing programs.
- Experience partnering closely with Sales organizations to drive pipeline growth and measurable commercial outcomes.
- Strong understanding of enterprise customer journeys, B2B marketing strategy, and integrated campaign planning.
- Experience marketing to enterprise, commercial real estate, workplace, SaaS, technology, or professional services audiences preferred.
- Exceptional storytelling, communication, and executive presentation skills.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Experience with CRM systems (e.g., Salesforce), marketing automation platforms, and reporting tools such as Tableau.
- Fluency with data and analytics.
- Exceptional stakeholder management skills with experience influencing cross-functional and executive-level partners.
- Ability to balance strategic leadership with hands-on execution in a fast-paced, entrepreneurial environment.
- Strong leadership and organizational skills, including experience managing complex initiatives across regions and teams.
- Experience working within global and matrixed organizations preferred.
Life at WeWork
Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.
Director, International Marketing, Enterprise & Broker Programs in London employer: WeWork
At WeWork, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Our commitment to employee growth is evident through our diverse opportunities for professional development and the chance to work alongside passionate individuals from around the globe. With flexible workspace solutions at the heart of our mission, we empower our team members to innovate and excel in their roles, making a meaningful impact in the future of work.
StudySmarter Expert Advice🤫
We think this is how you could land Director, International Marketing, Enterprise & Broker Programs in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching WeWork’s culture and values. Understand what makes us tick and how we empower our members. Tailor your responses to show how your experience aligns with our mission and how you can contribute to our global community.
✨Tip Number 3
Practice your pitch! Be ready to articulate your unique value proposition clearly and confidently. Highlight your achievements and how they relate to the role of Director, International Marketing. Remember, it’s all about showing how you can drive results for WeWork.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you top of mind as they make their decision.
We think you need these skills to ace Director, International Marketing, Enterprise & Broker Programs in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, International Marketing role. Highlight your experience in B2B marketing and how it aligns with WeWork's mission. We want to see how you can contribute to our global community!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven growth and engagement in previous roles. We love seeing results that speak for themselves!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our vibrant culture at WeWork. Share your passion for marketing and how you envision contributing to our innovative environment.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, your application will be seen by the right people, and we can get you on board to help us empower tomorrow’s world at work!
How to prepare for a job interview at WeWork
✨Know Your Stuff
Before the interview, dive deep into WeWork's mission and values. Understand their flexible workspace solutions and how they empower businesses globally. This knowledge will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Strategic Mindset
As a Director of International Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and executed, especially those that drove demand generation and brand growth. Be ready to discuss how you can apply similar tactics at WeWork.
✨Be Data-Driven
WeWork values analytical skills, so come prepared with metrics from your previous roles. Discuss how you've used data to optimise marketing campaigns and drive results. Highlight your experience with CRM systems and reporting tools, as this will resonate well with the interviewers.
✨Collaborative Spirit is Key
Emphasise your experience working cross-functionally with teams like Sales, Product, and Finance. Share specific examples of how you've fostered collaboration to achieve marketing objectives. This will show that you can thrive in WeWork's community-focused environment.
