At a Glance
- Tasks: Build and optimise CRM campaigns to boost client bookings and revenue.
- Company: Join a dynamic team focused on innovative customer relationship management.
- Benefits: Enjoy 25 days holiday, flexible working, and a bonus scheme.
- Other info: Work in a supportive environment with opportunities for personal growth.
- Why this job: Make a real impact by enhancing customer journeys and driving conversions.
- Qualifications: Experience in CRM and email marketing with strong project management skills.
The predicted salary is between 30000 - 40000 £ per year.
The CRM Executive will build, maintain, and optimise CRM campaigns and systems to help clients convert more enquiries into bookings and revenue. This role will support with the implementation and optimisation of CRM tools, customer journeys, automation performance, and CRM usability. Working closely with the CRM manager, you will deliver best‑in‑class CRM environments, improve workflows, and support campaigns.
Responsibilities
- Build and configure ActiveCampaign accounts (pipelines, automations, lead scoring, tagging).
- Integrate CRM with client platforms, Facebook Lead Ads, and WhatsApp.
- Audit and optimise existing CRM setups to improve lead quality, customer journeys, and conversion rates.
- Ensure accurate data management and consistent KPI tracking.
- Build and schedule automated email and nurture sequences for the customer journey.
- Support segmentation, audience targeting, and personalised CRM campaigns.
- Monitor campaign performance and identify opportunities to improve ROI.
- Analyse CRM data, including drop‑off points in the customer journey.
- Produce regular performance reports with actionable insights.
- Support client onboarding, training, and troubleshooting of CRM issues.
- Contribute to CRM documentation, SOPs, and best‑practice guidelines (including GDPR compliance).
- Work with the CRM Manager to develop new automations and improve internal processes.
- Stay up to date with ActiveCampaign features and apply continuous improvements.
Qualifications
- Experience in CRM and email marketing, either within an agency or in‑house.
- Hands‑on experience with A/B testing and a data‑driven approach to campaign optimisation, as well as a test‑and‑learn mindset.
- Confidence with automations, segmentation, tagging structures, data workflows, and pipelines.
- Understanding of data privacy regulations (where applicable) and best practices for handling sensitive information.
- Strong organisation, project management and communication skills.
Benefits
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas / New Year in addition to holiday allowance.
- Bonus scheme.
- Wellbeing and mental health program.
- Budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- WeWork membership.
Customer Relationship Management Executive employer: WeWork
As a Customer Relationship Management Executive, you will thrive in a dynamic and supportive environment that prioritises employee wellbeing and professional growth. With benefits like 25 days of holiday plus bank holidays, a bonus scheme, and a tailored learning budget, our company fosters a culture of continuous improvement and innovation. Located in a vibrant workspace, we encourage collaboration and creativity, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Network like a pro! Reach out to people in the CRM field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your CRM campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Show Your CRM Skills:Make sure to highlight your experience with CRM tools like ActiveCampaign in your application. We want to see how you've built and optimised campaigns before, so share specific examples that demonstrate your skills!
Be Data-Driven:Since this role is all about improving conversion rates and customer journeys, include any data-driven results from your past work. We love a good A/B test story, so don’t hold back on the numbers!
Tailor Your Application:Take a moment to customise your application for us. Mention how your experience aligns with our job description and what you can bring to the table. It shows you’re genuinely interested in the role and not just sending out generic applications.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at WeWork
✨Know Your CRM Tools
Familiarise yourself with ActiveCampaign and other CRM tools mentioned in the job description. Be ready to discuss your hands-on experience with these platforms, including how you've built automations or optimised campaigns in the past.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and A/B testing. Bring examples of how you've used data to improve campaign performance or customer journeys, as this role heavily relies on a data-driven approach.
✨Understand Customer Journeys
Be ready to explain what a successful customer journey looks like to you. Discuss how you've previously managed lead scoring, tagging, and segmentation to enhance customer experiences and conversion rates.
✨Communicate Clearly
Strong communication skills are key for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex topics like GDPR compliance or CRM documentation. This will show that you can effectively support clients and collaborate with the team.
