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- Tasks: Lead and execute integrated marketing campaigns across digital and print channels.
- Company: Join Wetherby Laroc Group, a leading manufacturer in the UK construction sector for over 45 years.
- Benefits: Enjoy a competitive salary, bonuses, career development, and employee discounts.
- Why this job: Be part of a dynamic team driving brand growth and innovation in a fast-paced environment.
- Qualifications: 5+ years in marketing with strong digital skills and proven campaign management experience.
- Other info: Work from our state-of-the-art facility in Dalton, North Yorkshire.
The predicted salary is between 25000 - 35000 £ per year.
Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.
Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand. You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.
Key Responsibilities
- Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
- Website development and management
- SEO strategy and implementation
- PPC campaigns and tracking
- Content planning and creation across formats
- Design and production of event and training collateral
- Paid social advertising (Meta, LinkedIn, TikTok, etc.)
- Organic social media management and community engagement
- Email marketing and campaign automation
- Advertising (print/digital) and PR coordination
- Design and sourcing of print collateral and branded merchandise
Essential Skills and Experience
- Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
- Proven experience managing multi-channel marketing campaigns with measurable results
- Strong knowledge and experience in:
- Meta Business Manager & Ads Manager
- LinkedIn Campaign Manager
- X for Business, YouTube Ads, TikTok for Business
- GA4, GSC, and GTM
- WordPress website management
- Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)
- SEMrush or similar SEO tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
- Microsoft Office (PowerPoint, Word, Excel)
What We Offer
- £30,000 - £40,000 per annum + bonus
- A fast-paced, supportive, and collaborative working environment
- Opportunities for career development and professional training
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- On-site parking
Senior Marketing Executive employer: Wetherby Laroc Group
Contact Detail:
Wetherby Laroc Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. Being able to discuss recent changes or innovations during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare examples of successful marketing campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you adapted to challenges, as this will demonstrate your hands-on experience.
✨Tip Number 3
Network with professionals in the construction and renovation sector. Attend industry events or webinars to connect with potential colleagues and gain insights into the specific marketing needs of this niche market.
✨Tip Number 4
Showcase your analytical skills by preparing a brief analysis of a recent marketing campaign from a competitor. Highlight what worked, what didn’t, and how you would improve it, demonstrating your ability to turn data into actionable strategies.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and traditional marketing. Focus on your achievements in managing multi-channel campaigns and any specific tools or platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Wetherby Laroc Group's industry. Mention specific campaigns you've led and how they align with the company's goals.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to drive marketing decisions and improve campaign performance, as this is crucial for the role.
Highlight Continuous Learning: Mention any recent certifications or training you've completed, especially those related to digital marketing tools and strategies. This shows your commitment to staying updated in a fast-paced environment.
How to prepare for a job interview at Wetherby Laroc Group
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight measurable results and how your strategies contributed to the overall success of those campaigns.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to drive marketing decisions. Discuss tools like Google Analytics or SEMrush that you've utilised for performance analysis.
✨Familiarise Yourself with Their Products
Research Wetherby Laroc Group's products and their market position. Understanding their offerings will allow you to speak confidently about how you can contribute to their marketing efforts.
✨Prepare Questions About Their Marketing Strategy
Show your interest in the role by preparing insightful questions about their current marketing strategies and future goals. This demonstrates your proactive nature and genuine interest in contributing to their growth.
