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- Tasks: Lead and execute innovative marketing campaigns across digital and print channels.
- Company: Join Wetherby Laroc Group, a leading manufacturer in the UK construction sector for over 45 years.
- Benefits: Enjoy a competitive salary, bonuses, career development, and perks like a cycle to work scheme.
- Why this job: Be part of a dynamic team driving brand growth and making an impact in a fast-paced environment.
- Qualifications: 5+ years in marketing with expertise in multi-channel campaigns and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.
Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand.
You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.
Key Responsibilities- Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
- Website development and management
- SEO strategy and implementation
- PPC campaigns and tracking
- Content planning and creation across formats
- Design and production of event and training collateral
- Paid social advertising (Meta, LinkedIn, TikTok, etc.)
- Organic social media management and community engagement
- Email marketing and campaign automation
- Advertising (print/digital) and PR coordination
- Design and sourcing of print collateral and branded merchandise
- Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
- Proven experience managing multi-channel marketing campaigns with measurable results
- Strong knowledge and experience in:
- Meta Business Manager & Ads Manager
- LinkedIn Campaign Manager
- X for Business, YouTube Ads, TikTok for Business
- GA4, GSC, and GTM
- WordPress website management
- Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)
- SEMrush or similar SEO tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
- Microsoft Office (PowerPoint, Word, Excel)
- CIM, Meta, and/or Google certifications are highly desirable
- ~£30,000 - £40,000 per annum + bonus
- ~ A fast-paced, supportive, and collaborative working environment
- ~ Opportunities for career development and professional training
- ~ Company events
- ~ Company pension
- ~ Cycle to work scheme
- ~ Employee discount
- ~ On-site parking
Contact Detail:
Wetherby Laroc Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive/Senior Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. Being able to discuss recent changes or innovations in these areas during your interview will show that you're proactive and knowledgeable.
✨Tip Number 2
Prepare examples of successful marketing campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you measured success, as this will demonstrate your hands-on experience.
✨Tip Number 3
Showcase your analytical skills by being prepared to discuss how you've used data to inform your marketing decisions. Highlight specific tools you've used, like Google Analytics or SEMrush, to back up your claims.
✨Tip Number 4
Network with professionals in the construction and renovation sector. Understanding the industry landscape and building connections can give you insights that will be valuable in your role and make you a more attractive candidate.
We think you need these skills to ace Marketing Executive/Senior Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and traditional marketing. Focus on your achievements in managing multi-channel campaigns and any specific tools or platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Wetherby Laroc Group's industry. Mention specific campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to drive marketing decisions and improve campaign performance, as this is crucial for the role.
Highlight Continuous Learning: Mention any certifications or training you've completed, especially those related to digital marketing tools and strategies. This shows your commitment to staying updated with industry trends and best practices.
How to prepare for a job interview at Wetherby Laroc Group
✨Showcase Your Campaign Experience
Be prepared to discuss specific marketing campaigns you've led or contributed to. Highlight your role, the strategies you implemented, and the measurable results achieved. This will demonstrate your hands-on experience and ability to drive performance.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, be ready to talk about how you've used data to inform your marketing decisions. Bring examples of how you've conducted performance analysis and what insights you derived from it.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the tools mentioned in the job description, such as Meta Business Manager, Google Analytics, and email marketing platforms. Being able to discuss your proficiency with these tools will show that you're ready to hit the ground running.
✨Stay Updated on Industry Trends
Research current trends in digital marketing and be prepared to discuss them during your interview. Showing that you stay ahead of industry changes will reflect your passion for continuous learning and innovation in marketing.
