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- Tasks: Lead and execute integrated marketing campaigns across digital and print channels.
- Company: Join Wetherby Laroc Group, a leading manufacturer in the UK construction sector for over 45 years.
- Benefits: Enjoy a competitive salary, bonuses, career development, and perks like a cycle to work scheme.
- Why this job: Be part of a dynamic team driving brand growth with innovative marketing strategies.
- Qualifications: 5+ years in marketing, strong digital skills, and a passion for data-driven performance required.
- Other info: Work in a fast-paced environment with opportunities for professional training and company events.
The predicted salary is between 30000 - 40000 £ per year.
Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.
Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand.
You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.
Key Responsibilities- Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
- Website development and management
- SEO strategy and implementation
- PPC campaigns and tracking
- Content planning and creation across formats
- Design and production of event and training collateral
- Paid social advertising (Meta, LinkedIn, TikTok, etc.)
- Organic social media management and community engagement
- Email marketing and campaign automation
- Advertising (print/digital) and PR coordination
- Design and sourcing of print collateral and branded merchandise
- Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
- Proven experience managing multi-channel marketing campaigns with measurable results
- Strong knowledge and experience in:
- Meta Business Manager & Ads Manager
- LinkedIn Campaign Manager
- X for Business, YouTube Ads, TikTok for Business
- GA4, GSC, and GTM
- WordPress website management
- Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)
- SEMrush or similar SEO tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
- Microsoft Office (PowerPoint, Word, Excel)
- CIM, Meta, and/or Google certifications are highly desirable
- ~£30,000 - £40,000 per annum + bonus
- ~ A fast-paced, supportive, and collaborative working environment
- ~ Opportunities for career development and professional training
- ~ Company events
- ~ Company pension
- ~ Cycle to work scheme
- ~ Employee discount
- ~ On-site parking
Contact Detail:
Wetherby Laroc Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Digital Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. Being able to discuss recent changes or innovations during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare examples of successful marketing campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you measured success, as this will demonstrate your hands-on experience.
✨Tip Number 3
Network with professionals in the construction and renovation sector. Attend industry events or join relevant online communities to make connections that could provide insights into the company and its marketing needs.
✨Tip Number 4
Showcase your analytical skills by preparing a brief analysis of a recent marketing campaign from Wetherby Laroc Group or a competitor. Presenting your insights during the interview can highlight your ability to turn data into actionable strategies.
We think you need these skills to ace Marketing Executive - Digital Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and traditional marketing. Focus on your achievements in managing multi-channel campaigns and any specific tools or platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Wetherby Laroc Group's industry. Mention specific skills that align with the role, such as SEO strategy, PPC management, and content creation.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to drive marketing decisions and improve campaign performance, as this is crucial for the role.
Highlight Continuous Learning: Mention any recent certifications or training you've completed, especially those related to digital marketing tools like Google Analytics or Meta Business Manager. This shows your commitment to staying updated in the fast-paced marketing environment.
How to prepare for a job interview at Wetherby Laroc Group
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing tools and platforms, such as Meta Business Manager and Google Analytics. Be prepared to discuss specific campaigns you've managed and the measurable results you've achieved.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to share examples of how you've used data to inform marketing strategies. Discuss any performance analysis you've conducted and the insights you gained from it.
✨Prepare for Scenario Questions
Expect questions that assess your ability to manage multiple priorities in a fast-paced environment. Think of scenarios where you've successfully juggled various tasks and how you ensured deadlines were met without compromising quality.
✨Stay Updated on Industry Trends
Research current trends in digital marketing and be ready to discuss how they could apply to the company's strategies. Showing that you're proactive about staying informed will demonstrate your passion for continuous learning and innovation.
