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- Tasks: Drive sales and build relationships with merchants and contractors in a dynamic field-based role.
- Company: Join Wetherby Laroc Group, a leader in innovative building products and technology.
- Benefits: Negotiable salary, company vehicle, mobile phone, laptop, and generous holiday entitlement.
- Why this job: Be part of a growing company and make an impact in the building industry.
- Qualifications: 2-3 years of sales experience and excellent communication skills required.
- Other info: Flexible working hours and opportunities for professional growth.
The predicted salary is between 35000 - 45000 £ per year.
Wetherby Laroc Group is an innovation and technology‑led manufacturer of performance building products, focusing on coloured and insulated render systems and exterior paints and coatings for the new build and refurbishment market, sold nationally through distribution partners. Over the last 10 years, we have seen significant, controlled organic growth to create a robust business model with strong market share, built over many years in preparation for further growth and upscaling. Our growth has been driven by exciting, innovative brands aligned with market‑leading technology and multi‑million‑pound investments in state‑of‑the‑art, fully automated manufacturing and distribution facilities.
The Technical Sales Executive (TSE) will focus on developing new business within a defined territory while supporting existing customers to grow their Wetherby Laroc Group business through the stock & sale of both the ecorend and Wethertex brands. The TSE will develop new leads and projects through building relationships with new and existing merchants and smaller contractors. The TSE will provide product and technical advice to new and existing customers.
Key Responsibilities
- Achieve defined sales targets for both the ecorend and Wethertex product ranges.
- Manage, maintain, and grow the business of existing merchant accounts through regular contact.
- Proactively research and develop sales opportunities.
- Promote all products and systems to generate leads through:
- Building Merchants
- Decorating Merchants
- Painting & Decorating Contractors
Knowledge, Skills & Experience
- Minimum 2-3 years sales experience.
- Excellent verbal and written communication skills.
- Ability to develop long term relationships with customers through excellent customer service.
- Sales or business development skills with the ability to influence decisions and overcome objections.
- Ability to present technical and product information with clarity to a wide range of audiences.
- Good IT skills using a range of different packages.
- Previous experience using CRM (Customer Relationship Management) Systems.
- Attention to detail and accuracy.
- Strong work ethic with ability to perform under pressure.
- Excellent time management skills with the ability to work independently and flexibly, organising own workload to achieve defined targets and objectives.
- Ability to function as part of a team & to support colleagues.
Other Main Terms and Conditions of Employment
- Place of work – Field‑based.
- Salary – Negotiable based on experience.
- Your monthly salary will be paid into your bank/ building society account on the 28th of each month.
- Hours of work – 40 hours per week. 8:00am – 5.00pm Monday to Friday with flexibility to cover weekends and additional hours as may be required to meet the demands and needs of the business & its customers.
- Holiday entitlement – 20 days per year plus bank holidays, plus 1 extra day’s holiday for every year of service up to 26 days, the holiday year runs from 1st January to 31st December.
- Company pension – Applicable following probationary period at 3% of annual salary.
- Company vehicle, mobile phone & laptop provided.
Mandatory Requirements
- Full driving license
Technical Sales Executive (South West - North - Field Based) in Birmingham employer: Wetherby Laroc Group
Contact Detail:
Wetherby Laroc Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Executive (South West - North - Field Based) in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade events, exhibitions, and local meet-ups to build relationships with potential clients and partners. Remember, it’s all about who you know!
✨Tip Number 2
Show off your expertise! When you’re chatting with potential customers, don’t hold back on sharing your product knowledge. Be ready to provide technical advice and demonstrate how our ecorend and Wethertex brands can solve their problems.
✨Tip Number 3
Keep your CRM game strong! Make sure you’re managing your leads and communications effectively. Regularly update your CRM to track your progress and follow up promptly on any enquiries. This will help you stay organised and on top of your sales targets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get noticed by us. Plus, it shows you’re serious about joining the Wetherby Laroc Group team. So, what are you waiting for? Get that application in!
We think you need these skills to ace Technical Sales Executive (South West - North - Field Based) in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Technical Sales Executive role. Highlight your sales experience and any relevant technical knowledge, especially around building products or coatings. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've developed business relationships and achieved sales targets in the past. This is your chance to shine, so make it count!
Showcase Your Communication Skills: Since excellent verbal and written communication skills are key for this role, ensure your application reflects that. Use clear and concise language, and don’t forget to proofread for any typos or errors. We love attention to detail!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which we really appreciate!
How to prepare for a job interview at Wetherby Laroc Group
✨Know Your Products Inside Out
As a Technical Sales Executive, you'll need to be well-versed in the ecorend and Wethertex brands. Make sure you understand the technical specifications, benefits, and applications of these products. This knowledge will help you answer questions confidently and demonstrate your expertise during the interview.
✨Showcase Your Sales Experience
Highlight your previous sales experience, especially any roles where you've developed new business or managed existing accounts. Be ready to share specific examples of how you've achieved sales targets and built long-term relationships with customers. This will show that you have the skills needed to succeed in this role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving and relationship-building skills. Think about times when you've had to overcome objections or provide technical advice to clients. Practising these scenarios will help you articulate your thought process and approach during the interview.
✨Demonstrate Your CRM Knowledge
Since managing communications and lead pipelines through CRM software is crucial for this role, be prepared to discuss your experience with CRM systems. If you’ve used specific tools, mention them and explain how they helped you manage your sales activities effectively.