At a Glance
- Tasks: Lead marketing strategy and create memorable guest experiences across multiple venues.
- Company: Fast-growing hospitality group with a vibrant and creative culture.
- Benefits: Performance-related bonus, career progression, and influence at senior leadership level.
- Other info: Dynamic environment with significant opportunities for creativity and collaboration.
- Why this job: Shape the future of exciting hospitality concepts and drive brand growth.
- Qualifications: Proven experience in senior marketing roles within hospitality or consumer brands.
The predicted salary is between 40000 - 50000 £ per year.
Manchester (with venues across Manchester & Leeds)
Shape Brands. Drive Growth. Create Experiences.
An exceptional opportunity has arisen for a talented
Marketing & Brand Director to join one of the North's most exciting and fast-growing hospitality groups.
Operating multiple venues across Manchester and Leeds, this business is built around a collection of distinct hospitality concepts, each with its own personality, audience, and reason to visit.
From vibrant food and drink destinations to experiential venues and unique lifestyle brands, this is a company that thrives on creativity, innovation, and delivering memorable guest experiences.
With further openings planned this year and throughout next year, the business is entering an exciting phase of growth and is looking for a commercially minded and highly creative leader to take ownership of brand strategy, marketing performance, and customer engagement across the entire portfolio.
The Role
As Marketing & Brand Director, you will lead the development and execution of the group's marketing strategy, ensuring each brand maintains its unique identity while contributing to wider business growth.
This is a hands-on leadership role requiring someone who can think strategically whilst remaining close to the detail.
You'll work closely with founders, operational leaders, and venue teams to create campaigns that drive footfall, increase brand awareness, and maximise revenue across multiple channels.
You'll oversee a diverse marketing mix including digital, social, PR, events, partnerships, CRM, content creation, brand development, and new venue launches.
Key Responsibilities
- Develop and deliver the overall marketing and brand strategy across multiple hospitality concepts.
- Lead the planning and execution of campaigns that drive guest engagement, revenue, and loyalty.
- Build and evolve brand identities across existing and new concepts.
- Manage and develop marketing teams, agencies, and external partners.
- Drive social media, content, influencer, PR, and digital marketing activity.
- Create and execute launch strategies for new venues and concepts.
- Analyse campaign performance and customer insights to optimise marketing spend and ROI.
- Develop CRM, loyalty, and retention strategies.
- Identify partnerships, collaborations, and events that strengthen brand awareness.
- Work closely with senior leadership on growth plans and commercial opportunities.
About You
- Proven experience in a senior marketing leadership role within hospitality, leisure, lifestyle, retail, or consumer-facing brands.
- Experience managing multiple brands or concepts simultaneously.
- Strong understanding of digital marketing, social media, CRM, customer acquisition, and brand development.
- Commercially aware with a track record of delivering measurable results.
- Creative thinker who loves building brands and creating experiences that people talk about.
- Highly driven, ambitious, and comfortable working in a fast-paced entrepreneurial environment.
- Strong leadership skills with the ability to inspire and develop teams.
- Experience supporting new openings and business expansion would be highly advantageous.
What's On Offer?
- Performance-related bonus
- Significant opportunity to shape the future direction of a growing hospitality group
- Genuine influence at senior leadership level
- Exciting pipeline of new openings and concepts
- Creative, collaborative, and entrepreneurial culture
- Excellent long-term career progression opportunities
If you're passionate about hospitality, thrive on building brands, and want to play a key role in the growth of one of the UK's most exciting multi-concept operators, we'd love to hear from you.
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Marketing Director in Manchester employer: Westwood Recruitment
Westwood Recruitment is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. Located in Tyseley, UK, we provide competitive pay rates and flexible benefits, ensuring our Class 2 Tipper Drivers enjoy a rewarding work experience while contributing to a safe and efficient operation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Westwood Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Westwood Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Westwood Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Westwood Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Westwood Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Westwood Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Westwood Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Westwood Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Westwood Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Westwood Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
