Marketing and Community Engagement in Middlesbrough

Are you looking to join a brand new exciting dynamic care group with a growth mindset and ambitious growth plans and become an integral founding member of the group and work within small family run senior management team?

Caring and Leading is an award winning (Employer of Year Award 2025 at Regional Great British Care Awards. Leaders in Care 2024 winner) family run care group, operating for 20 years with very ambitious aims to provide the best family led care to our residents whilst adopting best research practices to produce the best outcomes for our residents, with exciting growth plans for extensions and further acquisitions. We are looking to have the winning senior management team to help establish the group as a Leader in the sector.

We operate 7 sites- total of 180 beds- 90% social care funded with a mix of nursing, mental health nursing, residential, dementia and mental health residential care- located in Newcastle, South Shields, Norton, Northallerton, Burnley and Rugeley

Marketing & Community Engagement Coordinator

Part-Time (10–20 hours per week)
Flexible | Hybrid | Multi-site role

Key Points:

• Exciting New Position being created to join the senior management team of a family run business operating 7 small-medium size nursing/care homes (circa 20 years) across the UK- in the North East and North West of England. You will work directly alongside the CEO, Group operations director, regional manager and managers to help Caring and Leading become a market leader in the sector.

Caring & Leading is an award-winning care home group committed to outstanding resident experiences, meaningful relationships, and a strong community presence. We are seeking a creative, organised and proactive Marketing & Community Engagement Coordinator to help elevate our brand, enhance family engagement, and strengthen our visibility across the North East.

This is a flexible part-time role (10–20 hours/week) ideally suited to someone with experience in social media, PR, digital marketing, community engagement, or communications.

What You\’ll Do

Social Media & Digital Presence

• Manage and schedule engaging content across Facebook, Instagram and LinkedIn.
• Visit each home to capture high-quality photos and videos that showcase resident life, team stories and special moments.
• Grow our online engagement, audience reach and community presence.
• Work closely with home managers to gather stories, updates and content opportunities.

Community & Press Engagement

• Build relationships with local newspapers, journalists, community groups and partners.
• Proactively pitch stories and positive news from across our homes.
• Support PR campaigns, award nominations, and community events.

Reputation & Review Management

• Lead strategies to increase positive online reviews , Google, Facebook).
• Work with teams and families to move each home closer to a 10/10 rating on care home UK and develop innovative ways to engage with community.
• Monitor feedback and promote best practice in family communication.

Marketing & Private-Pay Growth

• Assist in campaigns that strengthen our private market presence.
• Create digital and print marketing materials, brochures and promotional assets.
• Support enquiry conversion strategies by aligning marketing with occupancy goals.

Website & Written Content

• Update and maintain the group\’s website, including stories, galleries and news posts.
• Ensure each home\’s page remains current, welcoming and consistent in tone.

Newsletters & Group Engagement

• Help produce regular newsletters for families, residents and staff.
• Support in coordinating events, seasonal campaigns and friendly competitions between homes.

Enquiry Monitoring & Phone System Improvement

• Monitor incoming care enquiries and how each home responds.
• Recommend improvements in call-handling, follow-up processes and enquiry management.
• Review and enhance the group\’s phone interface system to ensure excellent first impressions.
• Provide insights to improve the journey from enquiry → visit → admission.

What We\’re Looking For

• Experience in marketing, social media, PR, communications or a similar role.
• Strong photography and videography skills (professional equipment not required, but a good eye is essential).
• Confident communicator, comfortable engaging with families, staff and wider community stakeholders.
• Excellent writing skills and attention to detail.
• Creative, organised, proactive and able to work independently.
• Understanding of the care sector is helpful, but not essential.

Hours & Flexibility

• 10–20 hours per week, flexible working pattern.
• Hybrid role: combination of home-working and regular on-site visits to our homes across the region.

Why Join Us?

• Be part of a caring, award-winning, resident-focused organisation.
• Play a key role in shaping how our homes are presented to the community.
• Flexible hours, meaningful work, and opportunities to grow the role.
• Supportive leadership team that values creativity and initiative.

Job Type: Part-time

Pay: £10,000.00-£20,000.00 per year

Expected hours: 10 – 20 per week

Benefits:

• Company events
• Company pension
• Flexitime
• Free parking
• On-site parking
• Sick pay

Application question(s):

• experience producing excellent social media content?
• experience in driving increase in private market in care sector?

Experience:

• marketing in care home: 1 year (preferred)

Work Location: On the road