Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join our dynamic marketing team to develop and execute innovative marketing automation strategies.
- Company: Westwood is a leader in energy market intelligence, offering bespoke insights and consultancy services.
- Benefits: Enjoy hybrid working, a collaborative culture, and the chance to make a real impact.
- Why this job: Be at the forefront of marketing automation in a growing company with exciting opportunities for personal growth.
- Qualifications: Experience with HubSpot and CRM systems like Salesforce is essential; no minimum years required.
- Other info: Work closely with senior managers and have ownership of the marketing automation platform.
The predicted salary is between 36000 - 60000 £ per year.
London or Aberdeen, Hybrid
Westwood is home to some of the leading solutions in energy market intelligence, offering subscription-based research and applications, bespoke insights and consultancy services across Exploration & Production, Offshore and Onshore Energy Services, alongside a dedicated Energy Transition division. Our small but dynamic marketing team continues to punch above its weight in the energy analytics market, but now we need a new mind to help us develop even further.
Recent and future changes to marketing processes and technology structure mean that we’re looking for a bright new colleague that will bring a fantastic set of digital marketing skills and experience around marketing automation – a Subject Matter Expert. Our ambitions are high, but our goals are realistic and can be tied to typical marketing and sales funnel development, with specific areas identified for improvement and growth potential. Much of this potential lies in the substantial opportunity to directly impact existing client revenues and new business using marketing automation; to deliver the right personalised content, at the right time through the right channel.
Westwood is at an early stage of its marketing automation development, so this is an excellent opportunity for a talented individual to have a big impact on our future trajectory and work directly with the Group Head of Marketing Strategy to devise, plan and execute a brand-new automation strategy. As market analysts, Westwood is blessed with a plethora of valuable content to populate automations, so you will also work closely with the Senior Marketing Content Manager and work on a range of proactive and reactive campaigns and automations that access these insights.
You will ‘own’ the marketing automation platform and be responsible for its further set up and core components, including workflows, lists, scoring, segmentation, triggers and reporting. Collaborate with the Senior Marketing Content Manager to develop content and product led email nurture campaigns to more effectively move prospects through the funnel to increase quality of SQLs. Work with other members of the Marketing Team and Research Team colleagues to help define our segmentation strategy utilising available demographic and firmographic data. Regular reporting of activity and performance.
We have no minimum ‘years’ experience’ required, but you must be able to demonstrate previous success in using HubSpot to develop effective marketing automations. Your talents have previously been used in a content rich B2B SaaS, data led or market intelligence environment. Proficiency in CRM systems, preferably Salesforce. A strong familiarity and experience of broader digital marketing. You will be confident in using and analysing data from a range of platforms, such as: Google Analytics, Salesforce, Intercom. Familiar with how different marketing applications integrate. Any HTML coding experience is beneficial.
Marketing Automation & CRM Specialist employer: Westwood Global Energy Group
Contact Detail:
Westwood Global Energy Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & CRM Specialist
✨Tip Number 1
Familiarise yourself with HubSpot and its marketing automation features. Since the role requires expertise in using HubSpot, consider exploring online tutorials or webinars to deepen your understanding of its functionalities and best practices.
✨Tip Number 2
Network with professionals in the B2B SaaS and market intelligence sectors. Attend industry events or join relevant online communities to connect with others who can provide insights into the role and potentially refer you to opportunities at Westwood.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully used data to drive marketing decisions in previous roles. This will demonstrate your ability to leverage data effectively, which is crucial for this position.
✨Tip Number 4
Research Westwood's current marketing strategies and campaigns. Understanding their approach will allow you to tailor your discussions during interviews, showing that you're genuinely interested in contributing to their goals and growth.
We think you need these skills to ace Marketing Automation & CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation, particularly with HubSpot. Include specific examples of successful campaigns you've managed and how they impacted business outcomes.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills in digital marketing and CRM systems align with Westwood's goals, and mention any relevant projects that demonstrate your expertise.
Showcase Relevant Skills: Emphasise your proficiency in CRM systems like Salesforce and your familiarity with data analysis tools such as Google Analytics. Highlight any experience you have with HTML coding and how it has benefited your previous roles.
Demonstrate Industry Knowledge: Research Westwood and the energy market intelligence sector. Mention any insights or trends you've noticed in your application that could be relevant to their marketing strategy, showing that you understand their business landscape.
How to prepare for a job interview at Westwood Global Energy Group
✨Showcase Your Marketing Automation Expertise
Be prepared to discuss your previous experiences with marketing automation, particularly using HubSpot. Highlight specific campaigns you've worked on and the results achieved, as this will demonstrate your capability as a Subject Matter Expert.
✨Understand the Company’s Goals
Research Westwood's current marketing strategies and their ambitions in the energy market. Showing that you understand their goals and how your skills can help achieve them will set you apart from other candidates.
✨Demonstrate Data Analysis Skills
Since the role involves analysing data from various platforms, be ready to discuss how you've used tools like Google Analytics or Salesforce in past roles. Provide examples of how your analysis has led to actionable insights and improved marketing performance.
✨Prepare for Collaboration Questions
As the role requires working closely with the Senior Marketing Content Manager and other team members, think of examples where you've successfully collaborated in a team setting. Emphasise your communication skills and ability to work cross-functionally.
